Brad Pitt

Brad Pitt was a Breitling brand ambassador from 2018 onward and is a serious private collector, preferring restrained, dressed-down references over flashy luxury sport pieces.

His on-screen watch choices are driven less by product placement than by character work: in Once Upon a Time in Hollywood his Cliff Booth wore a vintage US-issue Hamilton; in F1 (2025) his character drives an IWC Pilot. The pieces he wears off-screen are quieter still: vintage Speedmasters, mid-tier IWC and Breitling, occasionally a Patek dress watch.

The watches

Breitling

Premier B25 Datora 42

Reference AB2510 · steel · cream dial · day-date-month

Pitt wore the Breitling Premier B25 Datora at multiple official Breitling events between 2020 and 2024 as the centrepiece of the brand-ambassador campaigns. The Premier line itself was relaunched in 2018, partly on the strength of the Pitt association.

Breitling

Top Time Triumph

Reference AB01762A1A1X1 · 41mm · 1960s-style chrono

Pitt was central to the 2023 launch of Breitling's Top Time Triumph, a vintage-style mid-size chronograph paired with the Triumph motorcycle co-branding. The campaign leveraged Pitt's long-running interest in classic motorcycles.

Omega

Speedmaster Professional

Cal. 1861 · vintage · personal collection

Pitt has been photographed wearing a vintage Speedmaster Professional in personal-collection contexts. Friends in the watch trade have noted he favours an older Cal. 1861-era Speedy over the modern 3861.

IWC

Pilot's Watch (F1 2025)

On-screen for the IWC partnership · 41mm

In F1 (2025) Pitt's character drives a Mercedes APXGP entry, with IWC as a film partner. His on-screen wrist piece is a steel IWC Pilot. IWC also cross-promoted Pitt's lead role with a limited-edition F1 Pilot.

The Breitling era

Pitt's Breitling ambassadorship sits in a small group (alongside Daniel Wu and Charlize Theron) that broadly succeeded in repositioning the brand from 'mass-market chronograph' to 'serious enthusiast brand' through the late 2010s and early 2020s.

Off-screen taste

Friends in the watch trade have characterised Pitt's personal collecting as 'restrained' rather than 'aspirational': vintage Speedmasters, modest IWC Pilots, the occasional Patek dress watch in yellow gold. He has not been photographed in steel sport-watch chase pieces (Daytona, Nautilus, Royal Oak) and reportedly is not interested in them.