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5 Upcoming Events

Watch Calendar

The watch year laid out in chronological order. Geneva auctions, microbrand fairs in San Francisco and New York, and the trade-show schedule from Watches & Wonders to Geneva Watch Days. Each event has a one-tap "Add to Google Calendar" button so it ends up on your phone before the dates sneak up.

Upcoming events

5 scheduled
Aug
31
2026
Watch Fair Aug 31 – Sep 3, 2026
Geneva Watch Days
Geneva · Switzerland
Independent August fair across multiple venues. Bulgari, MB&F, Breitling, H. Moser & Cie. and Urwerk anchor the lineup outside the W&W calendar.
Oct
9
2026
Watch Fair Oct 9–11, 2026
Windup Watch Fair New York
New York, NY · USA
East-Coast edition of the free Windup Watch Fair. Same microbrand-heavy lineup as San Francisco, hosted at Chelsea Market.
Oct
15
2026
Watch Fair Oct 15–17, 2026
WatchPro Salon London
London · UK
UK retail-trade fair at the Saatchi Gallery. Independents like Bremont, Christopher Ward and Farer alongside heritage maisons.
Nov
21
2026
Auction Nov 21–22, 2026
Phillips Hong Kong Watch Auction
Hong Kong · Hong Kong
Phillips' Asia-Pacific flagship sale. Strong on modern Patek 5711/5712, Richard Mille, AP Royal Oak, and the latest from independents.
Apr
8
2027
Trade Show Apr 8–13, 2027
Watches & Wonders Geneva 2027
Geneva · Switzerland
The industry's biggest week. Rolex, Patek Philippe, Cartier, Vacheron Constantin, A. Lange & Söhne and 50+ others stage their year at Palexpo.

Recently missed

Last 4
Jun
4
2026
Trade Show Jun 4–8, 2026
Couture Las Vegas
Las Vegas, NV · USA
Trade-only luxury show at Wynn Las Vegas. The watch hall hosts the U.S. retail debuts of the year's big releases for North American buyers.
2 weeks ago Articles
May
29
2026
Watch Fair May 29–30, 2026
Taste of Time 2026
Oudewater · Netherlands
Independent-watchmaking event hosted by Juwelier Reijersen in Oudewater, pairing watches with gastronomy. 15+ indie brands, including Christiaan van der Klaauw, Czapek, Angelus, Arnold & Son, Ressence and Speake-Marin, present novelties and special editions. Registration required.
3 weeks ago Articles
May
13
2026
Auction May 13, 2026
Sotheby's Important Watches
Geneva · Switzerland
Sotheby's headline Geneva sale, alternating between flagship vintage Rolex, Patek perpetual calendars, and modern independents.
2 months ago Articles
May
12
2026
Auction May 12, 2026
Christie's Geneva: Rare Watches
Geneva · Switzerland
Spring instalment of Christie's flagship watches sale. Notable for blue-chip Patek, Rolex, and curated single-owner collections.
2 months ago Articles