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10 Upcoming Events

Watch Calendar

The watch year laid out in chronological order. Geneva auctions, microbrand fairs in San Francisco and New York, and the trade-show schedule from Watches & Wonders to Geneva Watch Days. Each event has a one-tap "Add to Google Calendar" button so it ends up on your phone before the dates sneak up.

Upcoming events

10 scheduled
May
9
2026
Auction May 9–10, 2026
Phillips Geneva Watch Auction: XV
Geneva · Switzerland
Phillips' twice-yearly Geneva flagship sale. Vintage Patek, Rolex, AP and modern independents under the hammer at Hotel President Wilson, with a high-profile preview week.
May
11
2026
Auction May 11, 2026
Antiquorum Important Modern & Vintage Timepieces
Geneva · Switzerland
The auction house that pioneered the watches-only sale. Spring catalogue traditionally heavy on independent makers, military watches, and overlooked vintage chronographs.
May
12
2026
Auction May 12, 2026
Christie's Geneva: Rare Watches
Geneva · Switzerland
Spring instalment of Christie's flagship watches sale. Notable for blue-chip Patek, Rolex, and curated single-owner collections.
May
13
2026
Auction May 13, 2026
Sotheby's Important Watches
Geneva · Switzerland
Sotheby's headline Geneva sale, alternating between flagship vintage Rolex, Patek perpetual calendars, and modern independents.
Jun
4
2026
Trade Show Jun 4–8, 2026
Couture Las Vegas
Las Vegas, NV · USA
Trade-only luxury show at Wynn Las Vegas. The watch hall hosts the U.S. retail debuts of the year's big releases for North American buyers.
Aug
31
2026
Watch Fair Aug 31 – Sep 3, 2026
Geneva Watch Days
Geneva · Switzerland
Independent August fair across multiple venues. Bulgari, MB&F, Breitling, H. Moser & Cie. and Urwerk anchor the lineup outside the W&W calendar.
Oct
9
2026
Watch Fair Oct 9–11, 2026
Windup Watch Fair New York
New York, NY · USA
East-Coast edition of the free Windup Watch Fair. Same microbrand-heavy lineup as San Francisco, hosted at Chelsea Market.
Oct
15
2026
Watch Fair Oct 15–17, 2026
WatchPro Salon London
London · UK
UK retail-trade fair at the Saatchi Gallery. Independents like Bremont, Christopher Ward and Farer alongside heritage maisons.
Nov
21
2026
Auction Nov 21–22, 2026
Phillips Hong Kong Watch Auction
Hong Kong · Hong Kong
Phillips' Asia-Pacific flagship sale. Strong on modern Patek 5711/5712, Richard Mille, AP Royal Oak, and the latest from independents.
Apr
8
2027
Trade Show Apr 8–13, 2027
Watches & Wonders Geneva 2027
Geneva · Switzerland
The industry's biggest week. Rolex, Patek Philippe, Cartier, Vacheron Constantin, A. Lange & Söhne and 50+ others stage their year at Palexpo.

Recently missed

Last 4
May
1
2026
Watch Fair May 1–3, 2026
Windup Watch Fair San Francisco
San Francisco, CA · USA
Free three-day microbrand and independent watch fair at Fort Mason. 80+ brands, EDC pavilion, panels, and after-parties from the team behind Worn & Wound.
2 days ago Articles
Apr
7
2026
Trade Show Apr 7–13, 2026
Watches & Wonders Geneva 2026
Geneva · Switzerland
The 2026 edition. Rolex, Patek Philippe, Cartier, Vacheron Constantin, A. Lange & Söhne and 50+ others staged the year's flagship novelties at Palexpo.
4 weeks ago Articles
Jan
28
2026
Trade Show Jan 28–30, 2026
LVMH Watch Week 2026
Miami / New York · USA
Standalone January showcase from the LVMH watch maisons (Tag Heuer, Hublot, Zenith, Bulgari) ahead of the main Geneva spring calendar.
4 months ago Articles
Nov
8
2025
Auction Nov 8–9, 2025
Phillips Geneva Watch Auction: XIV
Geneva · Switzerland
Phillips' autumn 2025 Geneva flagship sale. Strong vintage Patek lineup, modern AP, Richard Mille, and a curated Independents section at Hotel President Wilson.
6 months ago Articles