WristBuzz›Brand Groups›Swatch Group
Parent Group

Swatch Group

The largest watch group in the world by unit volume. Formed in 1983 from the merger of ASUAG and SSIH, orchestrated by Nicolas Hayek to save the Swiss watch industry from the Quartz Crisis. Vertically integrated from movements (ETA) up to luxury (Breguet, Blancpain).

Country
Switzerland
Headquarters
Biel/Bienne
Formed
1983
Structure
SIX: UHR
Brands
17

The Swatch Group portfolio, by acquisition year

Every brand below is a subsidiary of Swatch Group. Acquisition year on the left, brand and note on the right. Click a name to open its dedicated WristBuzz brand page.

1983Acquired
Certina
Brand page
1983Acquired
Hamilton
US brand, Swiss movements since Swatch era.
Brand page
1983Acquired
Longines
Founding member via the SSIH branch.
Brand page
1983Acquired
Mido
Brand page
1983Acquired
Omega
Founding member via the SSIH branch.
Brand page
1983Acquired
Rado
Brand page
1983Acquired
Swatch
Group namesake and highest-volume brand.
Brand page
1983Acquired
Tissot
Brand page
1987Acquired
Flik Flak
Search
1992Acquired
Blancpain
Brand page
1994Acquired
Balmain
Search
1996Acquired
Calvin Klein Watches
License, produced by Swatch Group.
Search
1999Acquired
Breguet
Historic maison; Swatch Group flagship prestige.
Brand page
2000Acquired
Glashütte Original
Search
2000Acquired
Jaquet Droz
Brand page
2000Acquired
Union Glashütte
Brand page
2013Acquired
Harry Winston
Search

Common questions about Swatch Group

Which watch brands does Swatch Group own?
Swatch Group owns 17 watch brands: Breguet, Blancpain, Glashütte Original, Harry Winston, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Certina, Mido, Hamilton, Balmain, Calvin Klein Watches, Flik Flak and Swatch.
When was Swatch Group founded?
Swatch Group was founded in 1983 and is headquartered in Biel/Bienne.
Is Swatch Group publicly traded?
Swatch Group trades under SIX: UHR.
When did Swatch Group acquire Harry Winston?
Swatch Group acquired Harry Winston in 2013. Its earliest listed brand is Omega from 1983.
Back to all brand groups

Comments

No comments yet, be the first to weigh in.

Leave a comment

All comments are reviewed before they go live. Email is for our records only - it's never published.