WristBuzzBrand Groups
Ownership Tree

Who Owns Which Watch Brand

The watch industry is not a hundred independent companies. It is a handful of conglomerates plus the independents. Cartier, IWC, Vacheron and Panerai all report to Richemont. Omega, Longines, Blancpain and Breguet all sit inside Swatch Group. Rolex answers to no one. Here is the whole tree, with acquisition years.

9
Parent groups
103
Brands tracked
2026
As of July

The map at a glance

Every card below is a parent group. Tap through for a full breakdown of who they acquired and when. The Independent card at the bottom collects the foundation-owned, family-owned and small-scale independent makers.

Kering (Sowind Group)
France / Switzerland Founded 2013 EPA: KER (parent Kering)

Sowind Group is the Swiss watch arm of French luxury conglomerate Kering. Consolidates the historic Girard-Perregaux and Ulysse Nardin manufactures under a single La Chaux-de-Fonds operation, sharing high-horology development.

3 brands
Seiko Group
Japan Founded 1881 TYO: 8050

The Seiko Group is the parent of Seiko Watch Corporation, which produces the Seiko, Grand Seiko and Credor lines. Fully vertically integrated from silicon (Epson) to hairsprings (Morioka) to case finishing.

3 brands
Casio
Japan Founded 1946 TYO: 6952

Casio Computer Co. Ltd. Independent Japanese group founded by the Kashio brothers. Watches sit alongside calculators and musical instruments; the G-Shock line has driven the modern brand identity since 1983.

2 brands
Independent
Various Various (private / foundation / family-owned)

Brands that operate outside the major watch conglomerates. Includes foundation-owned (Rolex, Tudor, Audemars Piguet), family-owned (Patek Philippe, Chopard, H. Moser), private-equity or management-owned (Breitling, Bremont), and the small-scale independent maker scene (MB&F, F.P. Journe, Greubel Forsey, De Bethune).

37 brands

Common questions

The ownership questions people ask us most, answered from the registry above.

Who owns Cartier?
Cartier is owned by Richemont. Richemont acquired Cartier in 1988. Group flagship; watches + jewellery. See the full portfolio ›
Who owns Omega?
Omega is owned by Swatch Group. Swatch Group acquired Omega in 1983. See the full portfolio ›
Who owns TAG Heuer?
TAG Heuer is owned by LVMH Watches. LVMH Watches acquired TAG Heuer in 1999. First LVMH watch brand. See the full portfolio ›
Who owns IWC?
IWC is owned by Richemont. Richemont acquired IWC in 2000. See the full portfolio ›
Who owns Jaeger-LeCoultre?
Jaeger-LeCoultre is owned by Richemont. Richemont acquired Jaeger-LeCoultre in 2000. See the full portfolio ›
Who owns Panerai?
Panerai is owned by Richemont. Richemont acquired Panerai in 1997. See the full portfolio ›
Who owns Vacheron Constantin?
Vacheron Constantin is owned by Richemont. Richemont acquired Vacheron Constantin in 1996. See the full portfolio ›
Who owns A. Lange & Sohne?
A. Lange & Sohne is owned by Richemont. Richemont acquired A. Lange & Sohne in 2000. See the full portfolio ›
Who owns Grand Seiko?
Grand Seiko is owned by Seiko Group. Seiko Group acquired Grand Seiko in 1960. Independent global brand since 2017. See the full portfolio ›
Who owns Rolex?
Rolex is an independent brand. Owned by the Hans Wilsdorf Foundation since 1960.
Who owns Patek Philippe?
Patek Philippe is an independent brand. Owned by the Stern family since 1932.
Who owns Audemars Piguet?
Audemars Piguet is an independent brand. Owned by descendants of the founding families + AP Foundation.
Who owns Hublot?
Hublot is owned by LVMH Watches. LVMH Watches acquired Hublot in 2008. See the full portfolio ›
Who owns Bulgari?
Bulgari is owned by LVMH Watches. LVMH Watches acquired Bulgari in 2011. Watches + high jewellery. See the full portfolio ›
Who owns Girard-Perregaux?
Girard-Perregaux is owned by Kering (Sowind Group). Kering (Sowind Group) acquired Girard-Perregaux in 2011. Group flagship for haute horlogerie. See the full portfolio ›
Who owns Bulova?
Bulova is owned by Citizen Group. Citizen Group acquired Bulova in 2008. US heritage brand, includes the Precisionist / Curv lines. See the full portfolio ›
Who owns Longines?
Longines is owned by Swatch Group. Swatch Group acquired Longines in 1983. See the full portfolio ›
Who owns Breguet?
Breguet is owned by Swatch Group. Swatch Group acquired Breguet in 1999. Historic maison; Swatch Group flagship prestige. See the full portfolio ›
Who owns Blancpain?
Blancpain is owned by Swatch Group. Swatch Group acquired Blancpain in 1992. See the full portfolio ›
Who owns Zenith?
Zenith is owned by LVMH Watches. LVMH Watches acquired Zenith in 1999. See the full portfolio ›
How we keep this current: the industry moves. Every confirmed acquisition, divestiture or license change gets reflected here as soon as we can source it. If you spot a stale entry, flag it and we will update. Data as of July 2026.