Interview: Ilaria Resta, Chief Executive of Audemars Piguet
The chief executive of Audemars Piguet for just over a year now, Ilaria Resta leads the storied brand into its 150th year. In her short time at the helm, she has already overseen the opening of the expansive, vertically integrated Arc manufacture in Le Brassus as well as the first instalment of the brand’s anniversary celebrations. Prior to AP, she spent over 25 years in fast-moving consumer goods, first at Proctor & Gamble and then at Swiss fragrance and flavour specialist Firmenich, making her one of the rare outsiders at the top of Swiss watchmaking, a traditionally insular industry. We recently spoke to Ms Resta about balancing tradition and technology, collaborations, and why there will never be a Royal Oak Star Wheel. Along the way, she dropped a few tantalising hints as to what’s in store for the future, Ms Resta (right) at the recent opening of AP House Singapore, with member of the brand’s board of directors, Oliverio Bottinelli. Image – Audemars Piguet This interview was edited for clarity and length. SJX: Audemars Piguet is in Le Brassus, a town that’s in the historical heart of watchmaking. It’s the only brand of watchmaking’s “Holy Trinity” that’s not in Geneva. How do you think that makes AP special? Ilaria Resta (IR): First of all, we are there because we were born there. We decided not to move, and we will never move from our birthplace. It is a choice of being true to our legacy and to stay close to the manufacturing. For me, it’s ext...
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