Time+Tide
Cartier brings its Santos de Cartier Chronograph down to a more favourable “Large” size
The latest Cartier Santos de Cartier Chronograph drops down from XL sizing to Cartier's large size for more refined proportions.
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The 1904 Cartier watch designed for aviator Alberto Santos-Dumont.
Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.
Flat triangular blade hands without a central ridge. Cartier Tank, Santos, IWC Mark XI / Mark XX classical-dress and military signature.
Geneva luxury holding group founded 1988 by Johann Rupert. Owns Cartier, IWC, JLC, A. Lange & Söhne, Vacheron, Panerai, Piaget. Largest haute-horlogerie portfolio in the industry.
Time+Tide
The latest Cartier Santos de Cartier Chronograph drops down from XL sizing to Cartier's large size for more refined proportions.
Teddy Baldassarre
After nearly two decades and a number of line extensions, the jeweler-watchmaker's round-cased collection has found a solid footing in the market.More
SJX Watches
Amongst Cartier’s crowd favourites launched this year is a new take on its elegant aviator’s watch, now upgraded with a mesh-link bracelet. The standout is the Santos-Dumont LM Obsidian that matches the yellow gold case and bracelet with a dial that is actually volcanic glass. This sticks to the classic Santos-Dumont template with a slim case containing an even slimmer Piaget movement, but the dial gives this a distinctly different feel from the conventional versions of the model. And unusually given the dial material, this is regular production. Initial thoughts Even though the original 1904 Santos was conceived as a professional’s “tool” watch of sorts, the modern-day Santos-Dumont is undoubtedly a dress watch, but one with a little flair. The form case and screws on the bezel set it apart from the average dress watch that is usually plain. This takes the design to another level with the bracelet and obsidian dial. The bracelet is a little showy since it is entirely yellow gold, but the links are fine enough that it still feels elegant. Similarly, the dial is high contrast but arguably passes as a dress watch. The case is compact and slim, so this still passes as a dress watch, one that is both ostentatious and elegant. If anything, I would have wished it was one size larger. This, along with the other variants of the Santos-Dumont on a bracelet, is in the “LM”, or “large model”, format. At under 32 mm in diameter, the case size is reminiscent of a vint...
Revolution
Hodinkee
Cartier has always chosen to tell time a little differently. From the first Santos wristwatch in a distinct square case, to its compelling mystery clocks, the unorthodox Tank à Guichet, the counter-intuitive Santos-Dumont Rewind, and the magic of the Masse Mystérieuse, it's a mainstream maison that has rarely approached the art of telling time by running with the pack. Roy Davidoff (left), a vintage watch dealer and expert, and Kari Voutilainen (right), the renowned independent watchmaker, were among the panel of judges tasked with ranking the unique projects submitted for the Cartier Prize for Watchmaking Talents of Tomorrow. That unique sensibility is at the heart of the Cartier Prize For Watchmaking Talents of Tomorrow. It's an accolade that's been awarded 28 times over three decades. But Cartier has rarely spoken about the initiative that began way back in 1995. For its latest edition, we were given a glimpse into the process in which watchmaking students from Switzerland, France, and Belgium were tasked with creating a timepiece based on the motion of a pendulum and the theme of "reading and understanding time differently." The resulting creations from 11 finalist watchmaking students, tasked with building a piece in just 80 hours over three months, displayed both technical prowess and artistic expression, conveying bold and surprising approaches to telling time within the Cartier design language. Prizes were awarded at a ceremony in La Chaux-de-Fonds at C...
Video
At Watches and Wonders 2026, Cartier presented a Santos de Cartier Chronograph with refined, tamer dimensions that brought the design down from Cartier's XL sizing to its large size – in line with the popular time a...
Monochrome
Several initiatives exist to promote the development and future of watchmaking, as well as to discover and support the talents of tomorrow. This is crucial to nurture the next generation of watchmakers and protect the art we love and share here on MONOCHROME. Among these initiatives is one that is particularly inspiring, the Cartier Prize […]
Worn & Wound
I got my start in the watch industry in the pre-owned and vintage arena. With that entry point, the foundation of my horological knowledge was based largely in the traditional sector (think the big three, Cartier, Heuer, Omega, and the like). As my career path has led me to watch journalism, my appetite has expanded exponentially, but I have to confess: more traditional brands are still my safe space if you will. In my years contributing to Worn & Wound, I’ve been pushed out of my comfort zone in the most rewarding way – discovering a vast world of watchmaking beyond traditional brands that regularly energizes and surprises me. So, once again, a brand came across my virtual desk that was new to me despite being a staple at Worn & Wound: echo/neutra. As I scrolled through the stories on the site, I landed on one by Zach Kazan from 2024 detailing the launch of the collection that’s expanding today, the Rivanera, and I immediately noticed his sentiments on the element of surprise, “those moments of surprise, seeing or reading about a watch that you didn’t expect or couldn’t have conceived of.”Just like his first impressions of the echo/neutra Rivanera collection two years back, I too am surprised by how instantly drawn I was to this model in its latest incarnation. Today, the Ros’Antico joins the lineup, bringing both a liveliness and a softness to the collection with a simple touch of color. The surprises continue with how profoundly color can ignite a new pe...
Hodinkee
I made a decision long ago to never use Hodinkee as a personal platform – rather, to keep it to professional writing about things that impact people who come here solely for watches. Today, I may be breaking my own rule, but sometimes, some things are worth it – or in this case, some people. Om Malik died yesterday at Stanford Hospital after a prolonged fight with issues related to his heart. For those who don't know Om, he was born in India, educated in the UK, and was one of the first people to take legacy media brands online (he was a founding member of the Forbes.com team in 1997!) After that, he launched an early and important digital business publication called GigaOm, as well as contributing to the likes of Business 2.0, the WSJ, and more. He is credited with being among the first people to cite companies that would shape the world, such as Twitter, and being part of their fabric at times. One such example is Hodinkee. Om reached out to me via Twitter in January of 2012. I went back tonight and checked. In those early emails, we talked mostly about watches – he attended an event I hosted for the Harry Winston Opus 12. And another for the Cartier ID2. He came to Nomos launch parties (before they were in the USA), and the same for Tudor. He was early and awesome with Hodinkee, and watches for that matter, but that's not why I'm writing this post tonight. Om practicing his love of time lapse photography with me on a trip to the Bay Area. Om changed my life. ...
SJX Watches
The 28th edition of the Cartier Prize for Watchmaking Talents of Tomorrow has announced the winners of the annual competition, which seeks to recognise and nurture promising young watchmakers and technicians. In total, six prizes were awarded to students from France and Belgium. Aymeric Peters won first prize in the Apprentice Watchmakers category for “Silence Choisi” Understanding the Cartier Prize The watchmaking industry faces a well-known shortage of young talent, and awards like the Cartier Prize, the F.P. Journe Young Talent Competition, and the Louis Vuitton Watch Prize for Independent Creatives enhance the appeal and visibility of the profession in a meaningful way. The theme of the 28th edition of the Cartier Prize was “Shifting the Balance: Reading and Perceiving Time Differently”. This theme explains why almost all entries featured heavily abstracted time displays. Layla Sluysmans tied for second prize in the Apprentice Watchmakers category with her creation “Nymphéa” The format of the Cartier Prize differs from that of other similar awards. Finalists were chosen based on sketches and presentations, and were given just 80 hours (over three months) to complete their creations with the help of dedicated mentors. To ensure a level playing field, each candidate is provided with a Cartier cal. 012 alarm clock movement and a CHF500 budget cap. Eléonor Picciotto presided over the ceremony, and the prizes were awarded by a jury comprised of Roy Davidoff, P...
Hodinkee
Zinédine Zidane is football (soccer) royalty in France. Having played for his home country in the World Cup three times, he led Les Bleus to victory in 1998 and made the final in 2006, winning the Golden Ball as the tournament's best player. Photo credit: Alex Teuscher Before becoming a manager coach at Real Madrid, Zidane, known as 'Zizou', also had a prestigious career in professional soccer as an attacking midfielder at a host of European clubs, including Juventus. Widely regarded as one of the best players in history, he rose to prominence early in his career in the French Ligue 1 at FC Girondins de Bordeaux. And it was in Bordeaux that Zidane bought his first proper watch, a Cartier Pasha. Now that watch will be sold at a charity auction for ELA International as part of the Watches For ELA auction by Christie's on November 9 in Geneva. Zidane has been a supporter of ELA International - the European Leukodystrophies Association - for a quarter century. The non-profit organization is dedicated to defeating leukodystrophies—rare, genetic diseases that destroy the central nervous system. They fund medical research, support affected families, raise public awareness, and advocate for universal newborn screening. With the 2026 World Cup in full swing and on North American soil, we asked Zidane about his passion for watches, his support for ELA International, and why this Cartier has special meaning for the French soccer legend. Zidane's Cartier Pasha.Photo credit: Al...
Video
We also dive into how I evaluate microbrand watches, whether buying your first Rolex changes your opinion of Tudor, if OMEGA has become too reliant on the Co-Axial escapement, why the Tudor Royal deserves more attenti...
Revolution
SJX Watches
Chanel christened its watch collection for the year “Coco Game”, a theme that informs the pixellated video game motifs found on some watches and also the flagship creation that is the endgame as such things go. The Chessboard is self descriptive, but it is much more than an 8×8 board with 32 chess pieces. A one-off creation that is already sold, the Chessboard is impressive by the numbers alone: 1.5 kg of gold, 110 carats of diamonds, and a retail price of over US$4 million. But where is the watch you might ask? There are two: each of the queens is actually a pendant watch with a tiny dial on its base, and the set is delivered with a single chain for the winner to wear a pendant watch. The queen takes the form of Coco Chanel dressed in the brand’s signature tweed suit Initial thoughts I’ve always been a fan of Chanel’s impossibly extravagant objet d’art, which in past years have ranged from a musical automaton clock to a planetarium-clock. This year’s one-off creation trumps them all in scale, complexity, decoration, and of course price. In tangible terms, the Chessboard is clearly a trophy for the home or office, or a game board for a wealthy chess fan. Ridiculously lavish board games and toys have a long history — jewellers like Faberge and Cartier made such items in times past. In fact, some of Faberge’s fabled Imperial Easter Eggs contained surprises that were actually tiny toys. The Chessboard, however, is distinctively 21st century in both material...
Worn & Wound
I first met Max Maertens at Dubai Watch Week last year. The young designer already has a storied career under his belt, working on projects with brands like Chopard, Vacheron Constantin, Cartier, and MB&F;, where he started out as an intern. Here, something clicked. For several years, Maertens firmly fell in the “F” or “friends” category of the brand, collaborating with MB&F; and L’Epée on the T-Rex clock before being given free rein to create the TriPod and the Orb. But his legacy with MB&F; is only just getting started. Through these projects on several horological objects, the brand’s founder Max Busser saw something special and took him under his wing as his protégé and future successor. Today, we see Maertens’ first take on a more traditional MB&F; wristwatch – well…. sort of. Making its grand entrance is the HM12 Guardian, the next chapter in the brand’s horological machines. It started with a “simple” brief (though we all know, nothing MB&F; does is simple. “I was in Max’s office, and he said to me, ‘wouldn’t it be cool to create a watch that’s also a robot’s head?’ And somehow, immediately in that moment, a vision popped in my mind of how it should look,” recalls Maertens. “In the end, I would say this final concept of the HM12 is about 80% of what I had in my mind from that first idea.” Yes, the concept still originated from the mind of Busser himself, but the design of the new HM12 Guardian – a wristwatch with a “very...
WatchAdvice
I take Cartier’s titanium version of the Santos de Cartier hands-on to see if it really is the more versatile option in the brand’s signature collection. What We Love: A fresh take on a Cartier icon Much more suited as a daily wearer Light, robust and still has a sense of elegance What We Don’t: No open caseback for the 1847 MC movement Price point may feel high compared to other sports watches that also showcase movement Would love to see more dial colours for variation Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 8.5/10 Build Quality: 9/10 It’s not every day that we see Cartier venture outside the norm with the Santos de Cartier collection. For years, this collection has been one of the more appealing sporty-dressy everyday watches on the market, bringing together sporty proportions, a clean dial aesthetic, and a bracelet design that wraps beautifully around the wrist. But what has made it such a standout and appealing choice is that unmistakable Cartier charm: refined, instantly recognisable, and versatile enough to sit somewhere between a sports watch with dressy appeal and a daily wearer. The Santos’s history goes all the way back to 1904. As the story goes, Louis Cartier created a wristwatch for his friend, Brazilian aviator Alberto Santos-Dumont, who needed a practical way to tell the time while flying. Rather than having to reach for a pocket watch mid-flight, which was the norm at the time, Santos-Dumont wanted something tha...
Hodinkee
June's upon us, everyone, and while technically it's still spring, let's all agree to go ahead and round up to summer right now. You're salivating for beach time, or checking the market for pointers about what to do regarding the SpaceX IPO, or you couldn't care about either, and your full attention is on what seems likely to be a wildly excellent NBA finals. Regardless of where your attention's generally pointed, let's look at some watches together before you're whisked off to full weekend mode. Scorekeeping last week's picks, the Universal Geneve Super went for a mere €550, the Movado for CHF 2,600, the Rotary Compressor for £350, while the Rolex Submariner Ref 16800 somehow sold for only $60,000 HKD ($7,655). The Louis Vuitton Monterey II also sold. Strays Photo courtesy FauveParis. No-name skin divers will always get under my skin, and this week there's this sweet-looking Allaine. Or are you after an overwhelmingly 1980s quartz perpetual calendar from Corum? As you wish. How about an extraordinarily clean manual-wind Seamaster dress watch? Get it. Someone, please bid on this and *also* pay once you've won: this Autavia has popped up thrice over the last two months, and certainly one of you has a soft spot for modular chronograph movements that'll lead your favorite watchmaker to curse you, right? A Heuer triple calendar in 14k gold, perhaps? Ta da. A fantastic Jaeger-LeCoultre? Have at it. Finally, I don't know if this Omega Speedmaster 145.022 is actually NOS, but ...
Video
Several initiatives exist to promote the development and future of watchmaking, as well as to discover and support the talents of tomorrow. This is a crucial element for nurturing the next generation of watchmakers an...
Hodinkee
Summer shows no signs of slowing down - it's been a busy few weeks in the watch industry. Secondary market prices have posted gains for three consecutive quarters, the first sustained climb since 2022, suggesting the market may finally be stabilizing after the post-pandemic boom and correction. In the auction world, a veteran executive has made a high-profile move from Phillips to Sotheby's, and Christie's has just claimed the record for the most expensive Cartier wristwatch ever sold - a title that changed hands twice in the span of a few weeks. Here's a round-up of some of the latest business stories from around the industry. Secondary Market Watch Prices On A Winning Streak After years of declines, prices on the secondary watch market are stabilizing and have posted gains of more than 1% for three consecutive quarters, according to an analyst report from Morgan Stanley and WatchCharts. An index of pre-owned watch prices compiled by WatchCharts rose 1.9% in the first three months of the year from the previous quarter, led by gains from a wide swath of brands including Longines, Patek Philippe, and Zenith, the data shows. It's the first time since 2022 that prices have climbed significantly for an extended period. The results suggest a broad recovery in secondary market values, driven by rising primary market prices, tariffs on watches entering the U.S., and increased confidence and interest in the pre-owned premium watch market. The gains were broad-based, with 25 of...
WatchAdvice
The short answer: Yes! The Cartier Tank Américaine is a standout watch that looks and feels a lot more versatile than it lets on. Let’s find out why! What We Love: A versatile yet elegant design A sportier remix of a legendary icon Wears comfortably on the leather strap What We Don’t: Readability suffers in the first and third quarters The crown is small and fiddly Where’s the display caseback? Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 9/10 Build Quality: 8/10 I think that, since I began working at WatchAdvice, my opinion on Cartier has changed the least. I’d already heard so much about it from every corner of culture; rap songs and rom-coms sing equal praise of the Parisian powerhouse. So, when this opportunity came along, it simply allowed me to get closer to a brand I had already learned to appreciate. With closeness, though, comes closer scrutiny. Cartier bears the weight of a rich legacy on its shoulders, and even the smallest deviation can have Cartier fans questioning their loyalty. Its model lines, in both jewellery and watchmaking, have become so iconic that remixing them is a massive risk. Getting it wrong, depending on who you ask, is intolerable. These are the stakes Cartier faces with the Tank Américaine. How could they possibly change the formula of such a universally popular watch collection while preserving the original DNA? That’s what I aimed to find out when I took the Tank Américaine for a spin some time ago...
Fratello
At Watches and Wonders, we see many watches, of course. It’s actually not the best place to see watches, though. During the “touch & try” sessions, watches are passed around quickly as everyone tries to take as many pictures as possible. Cartier is notoriously one of the most watch-heavy sessions, as the brand usually presents […] Visit Hands-On With The New Cartier Santos-Dumont In Full Gold Or Platinum With A Bracelet to read the full article.
Teddy Baldassarre
Breaking down the legacy of Cartier Santos, from its aviation roots to its ever-relevant positioning in today's watchmaking landscape.
Time+Tide
There’s nothing like a good Swatch release to turn the watch world upside down, and that’s exactly what we’ve seen this week. Fresh after our brilliant British Weekender in NYC, where watches were firmly on enthusiasts’ minds, Audemars Piguet and Swatch decided to bring watches into the forefront for everyone, announcing a new collaboration that everyone, … Continued
Video
Several initiatives exist to promote the development and future of watchmaking, as well as to discover and support the talents of tomorrow. This is a crucial element for nurturing the next generation of watchmakers an...
Hodinkee
Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated sales from the watch division grew about 10% in 2025 to exceed CHF 3 billion, up from less than CHF 2 billion in 2019. What's perhaps more notable is the performance of Cartier's watch division relative to the broader market. As most brands have surfed the undulating wave of the post-COVID boom, followed by a downturn in demand, Cartier's watch unit has outpaced the market while remaining relatively affordable and accessible, with prices averaging about CHF 6,000 per watch and implementing lower price increases than most competitors, according to analysts. That has allowed Cartier to consolidate its position as one of just a handful of high-volume, long-established, and approachable-priced brands that are top choices on mainstream watch consumers' want lists, particularly among younger buyers. Tortue Chronographe Monopoussoir with oversized "XII". At the same time, Cartier has also grown in standing among watch enthusiasts and collectors, with prices for models on the secondary market gaining 8.6% in a year, according to WatchCharts.com's Cartier index. Auction results for vintage pieces have performe...
Fratello
Another Friday, another list. This week, we search for the best alternatives to the classic Cartier Tank Louis Cartier. This industry icon dates back to 1922 and has become one of the most imitated watches in the world. That’s more than enough reason to look at a list of five alternatives that didn’t just copy […] Visit Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier to read the full article.
Fratello
Picking highlights from this year’s Watches and Wonders is tough, as always. Once again, it’s more a matter of abundance rather than a lack thereof. But somehow, Watches and Wonders 2026 felt different compared to last year. It was more about consolidation than big technological innovations or grand anniversaries. Nevertheless, there was an avalanche of […] Visit Jorg’s Favorite Watches And Wonders 2026 Releases — Cartier, Jaeger-LeCoultre, Vacheron Constantin, And More to read the full article.
Worn & Wound
The Cartier appointment at Watches & Wonders this year was, as always, a dizzying experience. The incredible breadth of the collection is unlike anything you’ll see at Palexpo during Watches & Wonders week, and it always amazes me how freely these incredibly valuable, intricate creations are freely passed around a table of watch media types to handle, photograph, and try on. It would be absolutely impossible to run down everything we were shown in our meeting, but I keep coming back to a selection of releases that zero in on Cartier’s unique bracelet making capabilities. This is not something I normally expect from Cartier, but maybe I should. I think for the most part we recognize Cartier as masters of design and shape – there have been so many great case designs over the brand’s history it’s impossible to recount them all here. Some have become genuinely iconic and some have been a bit lost to history, but their ingenuity and creativity is second to none and they have the reputation they deserve as a design first brand for good reason. In our mind’s eye, collectively, we typically see these watches on straps. But for certain references a bracelet is key to understanding not just the visual design language, but in how these watches wear. Because a great bracelet doesn’t complete the look of a watch, it makes or breaks the experience of having it on your wrist, and can take a watch from being a beautiful design object to something you’d actually want to...
Hodinkee
It's time for the Geneva spring auctions, the premier venue for the biggest lots and market-moving of the year. That's not to say that Hong Kong (which sometimes comes before, sometimes comes after) or New York (which rounds out the season) won't have some big lots. Sotheby's Hong Kong sale—which we covered previously—closed over the weekend with an absolutely shockingly great result, with massive prices across the board, especially for Cartier. The final total? $52,875,885, which is more than $10 million more than their previous record. That included nearly $2 million for a Cartier London Crash, a London Tank Asymétrique went for a surprising $750,000, a skeletonized Baignoire was just shy of a million at $950,000—and that doesn't count things like the $1.96 million for a unique single-button Patek chronograph or $1.5 million for a "John Player Special" Daytona. Truly remarkable results up and down the board. Which begs the question: do we think crazy prices for Cartier will hold long term, or was it just excitement for the first round of sales? 8.3%Checking in on other results, the Monaco Legend Auction sold 98.3% of their lots for a total sale of €26,471,620. Big results include €2.106 million for a unique doré-dialed Patek 3448 “Padellone,” €1.88 million for a unique platinum Daytona, and €390,000 for a Cartier Tank à Guichets that was made in 3 examples, among some other solid results. A unique woven Cartier ”Pebble” did massively well as at...
Video
Time for a Q&A! Thanks to everyone who sent in their questions! If you want to have one of your questions featured in my next episode, make sure to follow me on Instagram and subscribe to my channel to not miss out on...
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