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Grand Seiko Elegance SBGW325: A Quiet Anniversary, Done Right

Grand Seiko marks 25 years of the hand-wind 9S movement by going back to where it all started

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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Exclusive · Guide
Grand Seiko Refreshes the Entire Evolution 9 Collection With New Bracelets, a Micro-Adjust Clasp, and the Spring Drive UFA Calibre

Nine new references, a better bracelet, and the Spring Drive UFA making its way into classic Evo9 cases. Here's what actually changed.

Dimensions · Guide
Case dimensions: Grand Seiko Snowflake (Spring Drive) Grand Seiko

41 mm × 12.8 mm, lug 21 mm, Cal. 9R65

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Seiko’s Power Design Project “Panda” Comes to Life SJX Watches
Grand Seiko inspired 6 days ago

Seiko’s Power Design Project “Panda” Comes to Life

Seiko takes a break from its usual fare of affordable dive watches and dress watches with the Power Design Project Collection 2 “Panda” in black (HHK001) and pink (HHK002). It’s a limited edition run of a concept watch created for the design-oriented exhibition of the same name staged in 2024. Affordable and fun, the watch takes the concept of a “panda” dial literally. Initial thoughts The “Panda” chronograph is a fun watch in both concept and execution. It’s quartz with panda ears as chronograph pushers, while the price is a mere US$540. This is probably the top choice this year for an inexpensive gift that’s still a proper watch from a reputable brand. More broadly, the “Panda” underlines the diversity of Seiko’s offerings; one of its other launches this year was the Credor Goldfeather Tourbillon, which is artisanal high horology. And it also raises the question, if there can be a top-of-the-line Grand Seiko inspired by a lion, why not a high-end “panda” chronograph? Design power The “Panda” limited edition is modelled on the concept watch created by Kiyotaka Sakai, a member of Seiko’s in-house design team, for Power Design Project in 2024. It’s almost identical to the exhibition watch, save for minor tweaks to the dial to improve legibility, as well as the addition of a nose and mouth for the “face” that replace “Pandagraph” in the concept watch. Designer Kiyotaka Sakai The “Panda” chronograph debuts in two variants, both ...

Introducing: The Seiko Panda Watch That Stole The Show In 2024 Is Finally Here Hodinkee
Grand Seiko s Evolution 9 Collection Oct 6, 2026

Introducing: The Seiko Panda Watch That Stole The Show In 2024 Is Finally Here

What We Know Seiko has unveiled two limited-edition chronographs born from its power design project, a long-running internal design initiative that encourages designers to explore ideas beyond the constraints of commercial product development. The new watches are based on A Watch Exclusively for Panda Lovers, one of seven concept pieces presented at the 2024 Incredibly Specialized Watch Exhibition, where designers were challenged to create watches tailored to extraordinarily specific audiences. Among the seven concepts, none generated quite as much excitement as the panda watch. Nearly three years after its debut as a one-off exhibition piece, it has now become a production model—remarkably faithful to the original concept. The original "A Watch Exclusively for Panda Lovers" was displayed at the 2024 Incredibly Specialized Watch Exhibition. Original design sketches from the exhibition. The watch was designed by Kiyotaka Sakai, a member of Seiko's product design team who also works on Grand Seiko's Evolution 9 Collection. His starting point was a deceptively simple question: Is a watch called "Panda" really seen as a panda in anyone's eyes? The idea draws on the Japanese concept of mitate—finding unexpected visual associations between seemingly unrelated objects. While collectors have long referred to black-and-white chronographs as "panda dials," Sakai wondered what a watch would look like if it were designed not to resemble a panda dial, but an actual panda. The answe...

Grand Seiko Introduces the SBGW325 ‘Arabic Blue’ Limited Edition Worn & Wound
Grand Seiko Introduces Sep 22, 2026

Grand Seiko Introduces the SBGW325 ‘Arabic Blue’ Limited Edition

On the surface, the new Grand Seiko SBGW325 ‘Arabic Blue’ Limited Edition is almost aggressively normal. This is a 37mm dress watch that is part of a well established line for the Japanese brand with a tried and true 9S64 manually wound movement. Grand Seiko has made a bunch of these over the years in an endless series of dial variants, often in limited editions made for specific regions, tied to ADs, or to highlight different aspects of Japanese culture. So why does the SBGW325 feel almost confrontational in its boldness? The answer lies right there in the name of the watch. It is so incredibly rare for Grand Seiko to use Arabic numerals on their watch dials, that a watch built around them feels like it’s from another planet, or an alternate reality.  For that reason, I think the SBGW325 is probably destined to be some kind of cult classic. This isn’t a judgment based on the success of the visual design of the watch (though I do quite like it), but more a comment on how the Grand Seiko community will seize on this reference as a special thing and hang to it, probably for years. Mark my words: there will be collectors who miss out on this watch, and forlornly make “WTB” posts on Reddit and elsewhere in search of one well into the 2030s. Let’s see if I’m right.  You can set your reminders on your smart phone to DM me in October 2033 to check my work. For now, let’s take a closer look at the SBGW325, which becomes available through Grand Seiko channels ne...

Introducing: Grand Seiko Elegance SBGW325 'Arabic Blue' Limited Edition Hodinkee
Grand Seiko Elegance SBGW325 Arabic Blue Sep 21, 2026

Introducing: Grand Seiko Elegance SBGW325 'Arabic Blue' Limited Edition

What We Know It's likely that very few people, save the Grand Seiko diehards, remember the first manually winding 9S caliber in the GS collection. A distinction within a distinction, it did set the stage for a number of deeply loved models and the eventual development of one of my favorite movements, the relatively recent 9SA4. But back in 2001, Grand Seiko launched the SBGW003, a relatively simple-looking watch with an opaline white dial and distinctive applied gold numerals. It might seem a bit anachronistic, but that's why Grand Seiko is honoring the 25th anniversary with a very modernized homage, the Elegance SBGW325 'Arabic Blue.' To be fair, the new SBGW325 looks so much newer because the original was also a tribute to the past, furthering the aesthetic divide. Now, the watch features a deep navy blue dial inspired by Japan's indigo craft heritage, with silver-toned hands and indices, including the distinctive applied numerals to honor the original. There's also a touch of gold, a reference to the original indices, I'd imagine, with the central seconds hand and GS logo. The serif on the numerals seems to have been softened a bit as well. The Zaratsu-polished stainless steel case measures 37.3mm by 11.7mm with a 44.3mm lug-to-lug, capped by a box-style crystal. The watch is limited to a 30m water resistance but comes with a display caseback through which you can see the 9S64 caliber movement. That gives a 72-hour power reserve running at 4Hz. But overall, the watch ma...

Introducing the Apiar Carbon1.0 OG Worn & Wound
Grand Seiko s new U.F.A movement Sep 18, 2026

Introducing the Apiar Carbon1.0 OG

Think about where we are in watchmaking in 2026. You could argue, pretty reasonably I think, that the problem of chronometry has basically been solved. We have access to mechanical watches that are accurate to seconds per month, and quartz watches that are accurate to seconds per year. There are advancements around the edges (Grand Seiko’s new U.F.A. movement comes to mind, the most accurate watch powered by a mainspring, accurate to 20 seconds per year), but it’s hard to imagine an advancement in timekeeping at this point that would actually be meaningful in our daily lives. For movement geeks, sure, shaving off seconds here and there will always be a fun new development, but for many we’ve reached a point of diminishing returns, where all that really matters are bragging rights by the brands (and those matter a lot – big marketing campaigns are built around them).  So where do the advancements come from in the years ahead? Many people with a lot more experience in this industry than me have discussed materials science as the next big step for watch brands, and we’ve certainly seen a lot of alternative materials used in cases and movements over the last few years. Once you go beyond the traditional steel, titanium, and precious metals that watch cases are normally made from, you open yourself up to manufacturing and creative options that are typically encountered across other industries, like the aerospace sector and medical manufacturing.  The UK based brand ...

Hot Take: Grand Seiko Introduces The SBGW325 Fratello
Grand Seiko Introduces Sep 17, 2026

Hot Take: Grand Seiko Introduces The SBGW325

Grand Seiko has just added the limited-edition SBGW325 to its Elegance Collection, paying tribute to the SBGW003 from 2001. That model was the first Grand Seiko to feature a manually wound 9S mechanical movement, the Caliber 9S54. The new watch revisits one of its most distinctive details, the blocky Arabic numerals, while introducing a deep […] Visit Hot Take: Grand Seiko Introduces The SBGW325 to read the full article.

Grand Seiko Revives the 9S Arabic Numeral Dial SJX Watches
Grand Seiko Revives Sep 17, 2026

Grand Seiko Revives the 9S Arabic Numeral Dial

Grand Seiko is marking 25 years of its hand-wind 9S movement with the Elegance Collection SBGW325, a throwback to one of the earliest Grand Seiko limited edition models. The SBGW325 is modelled on the SBGW003, a 2001 limited edition that debuted the first-ever manual-wind 9S movement. Today’s SBGW325 is equipped with the latest generation of the same movement family, the 9S64, while reviving the distinctive dial design sporting raised Arabic numerals. Initial thoughts Grand Seiko rolls out limited edition on a regular basis, so the various editions tend to blend into each other. The SBGW325 manages to stand out because the dial design is distinctive; Grand Seiko has no employed this design on another model aside from the original of 2001. For that reason alone this would be one of the most appealing Grand Seiko limited editions in recent memory. But it’s not just the styling. Although the design is unique in today’s catalogue, the SBGW325 is relatively no frills in terms of movement and materials. The case is compact and steel, while the movement is the time-only 9S64, which makes this quite affordable, further adding to its appeal. Arabic numerals The original SBGW003 combined a cream dial with raised gold Arabic numerals and blued steel hands, resulting in an unusual look for Grand Seiko even today. The new SBGW325 preserves the design but iterates on the colours: the dial is matte blue with raised silver numerals, while the “GS” emblem and seconds hand are gil...

First Look - The new HKF005, a King Seiko Vanac with a Dial Inspired by Tokyo by Night Monochrome
Grand Seiko derived high-end automatic movement Sep 9, 2026

First Look - The new HKF005, a King Seiko Vanac with a Dial Inspired by Tokyo by Night

Released last year, the King Seiko Vanac came as a surprise from the Japanese manufacturer. Contrary to most previous King Seiko watches, inspired by the early days of the sub-brand, the Vanac was based on an edgy King Seiko reference from the 1970s and powered by a Grand Seiko-derived, high-end automatic movement. This sharp and […]

Recommended Reading: 'Universal People, Universal Dreams' Is A Timely, Heartfelt Telling Of One Man's Collecting Journey Into The Rarest Of The Rare Hodinkee
Grand Seiko Aug 24, 2026

Recommended Reading: 'Universal People, Universal Dreams' Is A Timely, Heartfelt Telling Of One Man's Collecting Journey Into The Rarest Of The Rare

Last week I kicked off a mini-series where I'm finally taking some great books off my shelf and sharing them with the world. We covered a brand-backed "Grand Seiko" book by ERG Media, which set a great tone. This week we're looking at another brand-focused tome, the much more recently released "Universal People, Universal Dreams," which documents the hyper-focused collection of one man. But it's more than a book about Universal Genève. I first met the author and publisher, Luca Mignini, a few years ago, though I'm not exactly sure where. Maybe at an auction in Geneva? At some point, he just turned into a fixture in my vintage watch sphere, a person who could turn up anywhere there was a vintage watch. At the famed antique fair in Parma, Italy? Sure. Luca Mignini and Max Bernardini He had a prototype Universal Genève Space Compax/Polerouter Sub dive watch made for the U.S. Navy, which I shared in my photo report from the fair. On that same trip, he just randomly showed up as I was looking at Patek 1518 dials with Max Bernardini (Uncle Max, to his close friends) at his shop right across the street from "The Last Supper" in Milan. That later encounter makes sense, as Bernardini (and his team, including Mauricio Gimenez, who is named as "The Trusted Advisor" in the book) was instrumental in curating the collection. Mignini frequently travels between his home in Rome and Milan, where he serves as a professor at Bocconi University.  During the COVID-19 pandemic, Mignini and B...

Hands-On Review With The Grand Seiko Spring Drive U.F.A. Ushio 300 Diver WatchAdvice
Grand Seiko Spring Drive U.F.A Ushio Aug 18, 2026

Hands-On Review With The Grand Seiko Spring Drive U.F.A. Ushio 300 Diver

We go hands-on with the new Grand Seiko Spring Drive U.F.A. Ushio 300 Diver, and see why this is the watch Grand Seiko fans and watch enthusiasts have been wanting! What We Love The new case size and dimensions That dial, I mean, seriously?! The new bracelet and clasp design What We Don’t The lack of a date window The full titanium construction may not be to everyone’s liking The anti-magnetism could be increased to accommodate modern life Overall Rating: 8.75 / 10 Value For Money: 9/10 Design: 8.5/10 Wearability: 9/10 Build Quality: 8.5/10 This year, Grand Seiko upped the ante and took the fight to the swath of other luxury dive watches on the market with the release of its new Spring Drive U.F.A. Ushio 300 Diver, which was released at Watches & Wonders 2026. It was the dive watch Grand Seiko enthusiasts had been wanting and waiting for. A smaller, more wearable diver that was a little more contemporary than the models it replaced. With a raft of changes, including a smaller, better-proportioned case, a redesigned bracelet, new micro-adjustment and a more modern dial aesthetic, the new Ushio 300 Diver ticked so many boxes. Plus, Grand Seiko decided that steel was too heavy for a sports watch, so they made it from High-Intensity Titanium instead. The 2026 Grand Seiko Spring Drive U.F.A. Ushio 300 Diver models We had the privilege of previewing it before Watches & Wonders, and while the article I wrote up for the Grand Seiko Spring Drive U.F.A 300 Ushio Diver was a ...

Recommended Reading: ERG’s “Grand Seiko” Book Is How Modern Brand Books Should Be Done Hodinkee
Grand Seiko Book Aug 17, 2026

Recommended Reading: ERG’s “Grand Seiko” Book Is How Modern Brand Books Should Be Done

Over the past few weeks, I've been taking a slightly overdue look through a backlog of recent acquisitions for my library. As I pointed out recently in a story on Taschen's "Ultimate Collector Watches," buying more books scratches the knowledge-acquisition part of my brain while saving me from writing a check the watch-collector side of my brain can't cash. Yes, I already have a few bins full of books lying around, and piles around the living room. But New York apartment sizes be damned, I'm acquiring more books. I recently had a spinal fusion and, while I'm recovering just fine, I'm still sorting out how to photograph watches without bending or twisting for a few months. All the books in my backlog are under 10 pounds (just barely), so my doctor can't get mad at me for lifting. So I'm going to turn this into a short weekly column to go through some books I have that deserve coverage. And the first one I picked up (both originally a few months back and again, for this column) was the succinctly titled and gorgeously produced "Grand Seiko" by ERG Media published earlier this year. As an official Grand Seiko-approved product, everything carries the brand's (often exacting) seal of approval. But it's also anything but a sanitized and soulless look at a brand's heritage and history. Instead, "Grand Seiko" weaves a beautiful look at watches and watchmaking with Japan's culture and landscape, and Grand Seiko's New York flagship. But first, you've got to appreciate the packaging....