Results for TAG Heuer

The Business of Watches Podcast: Geneva Watch Days President And Former CEO Of Bulgari Jean-Christophe Babin

This week on The Business of Watches, we're getting a preview and history lesson of Geneva Watch Days. Born in the dark days of the pandemic in 2020, it was a new kind of watch industry gathering that prioritized access and community over exclusivity. Jean-Christophe Babin, the former Chief Executive Officer of Bulgari, has been there from the beginning. He tells us why Geneva Watch Days started and why it's still needed. We discuss what to expect at this year's event and what the future of watch industry events might bring.  Jean-Christophe Babin.Photo courtesy LVMH With some 71 brands exhibiting, GWD has more marques than that other big watch show in Geneva that happens each spring, but it's very different in tone and feel. Using a 'decentralized' concept, brands pay fees based on their size and revenue and the show allows for plenty of smaller, boutique brands to show off their wares.  Open to the general public, it certainly isn't as glitzy nor as pricey an event as some others. Babin says the entire budget of GWD is likely less than the cost of staging and running a major booth at Watches and Wonders.  A veteran who has served as the head of LVMH's watch unit as well as the CEO of TAG Heuer, Babin has seen the industry through a myriad of cycles, giving him a unique perspective on where the watch sector has been and where it's going.   There's plenty of watch business and strategy to discuss, and we hope you enjoy the conversation. Be sure to leave any thoughts o...

Wei Koh and Guillaume Tetu Launch Legare with the Chapter 1 AGP Inverted

Just ahead of Geneva Watch Days, we see the debut of a new haute horlogerie brand, brought to us in part by Wei Koh, founder of Revolution and the Rake, and a longtime fixture in the watch media landscape. The new brand, Legare, was founded by Koh and Guillaume Tetu, a watch industry veteran who counts Hautlence as well as TAG Heuer and Ralph Lauren on his resume. Koh and Tetu are incredibly well connected professionally, and the first watch out of the gate for Legare reflects that particularly well – this is the product of a lot of collaboration between many partners, and has plenty of pure watch nerd DNA in its inspiration as well.  The brand’s first watch is the Chapter 1 AGP Inverted, and takes inspiration from a rare pocket watch made by Albert-Gustave Piguet, who would ultimately become well known in the watch industry for his work on the Lemania 2310 caliber. But the watch that Legare credits with shaping the Chapter 1 is a pocket watch he created while a student at the Vallee de Joux School of Watchmaking in 1932, when he was just 17 years old. That watch featured two large split bi-metallic balance wheels, whose rates were averaged by a differential. According to Legare, only six total examples of this pocket watch were completed.  Legare’s conceit in making the Chapter 1 is essentially an answer to the hypothetical question of what if Piguet’s idea behind this movement had continued to evolve? This is an entirely original movement architecture (and diff...

Materializing Forgotten Horology: Introducing The New Watch Brand Legare And Its Chapter 1 AGP Inverted

Meet a high-end watch brand built on a deep love for everything horological and ample experience to bring the founders’ original vision to life. Wei Koh, founder of Revolution and The Rake, and watch industry veteran Guillaume Tetu, who worked for TAG Heuer, Hautlence, and Ralph Lauren, started Legare to unearth long-lost horological treasures and […] Visit Materializing Forgotten Horology: Introducing The New Watch Brand Legare And Its Chapter 1 AGP Inverted to read the full article.

Last Week In Watches: IWC Mercedes-Benz 140th Anniversary, Total Solar Eclipse MoonSwatch, Zandvoort TAG Heuer and more

Tag Heuer Carrera Calibre 5 Review (WV211B): Am I Stuck in a 7-Year Dream with the Inception Watch?

I added the TAG Heuer Carrera Calibre 5 (Ref. WV211B.BA0787) to my collection back in 2019. Since then, I’ve been wearing it through various phases of daily life, travel and work. This review is not going to be filled with breathless hype or exaggerated claims about horological perfection. Instead, it is an honest, personal look at what it is actually like owning this specific Carrera. If you are considering buying one on the pre-owned market, this review is for you. And yes, we definitely need to talk about Inception. If you are short on time, here are the Pros and Cons The Pros: Timeless Dimensions: The 39mm case is extremely comfortable, versatile and avoids aging poorly with changing fashion trends.   Exceptional Build Quality: Punches well above its price point with crisp case edges, alternating polished and brushed steel, dual sapphire crystals and a beautifully finished bracelet. Cinematic Pedigree: While it shouldn’t be the only reason to buy a watch, the connection to Inception adds a layer of enjoyable history to the piece. Reliable Movement: The Calibre 5 is a robust, well-known movement that will never be difficult or exorbitantly expensive to maintain. The Cons: Water Resistance: 50 meters with a push-pull crown restricts this watch to land-based activities. Lug Width: The 19mm lug width makes sourcing third-party straps slightly inconvenient.   Lack of Clasp Adjustment: Achieving the perfect bracelet fit relies strictly on adding or removing h...

Introducing: The TAG Heuer Formula 1 Solargraph Limited Edition Inspired By Zandvoort For The Final Dutch Grand Prix

What We Know This one is orange. That's the news here, really. It's a bit shocking to think that since TAG Heuer's reintroduction of the mighty Formula 1 with an updated Solargraph movement, back in early 2025, in part to mark its return as the official timekeeper of the top-level motor sport race series, they have yet to release a model with an orange color scheme. Well, they have now, and I'm here for it. (And if you haven't read the great Jeff Stein's in-depth story on the surprising origins of the Formula 1, I implore you to stop what you are doing and click here).  It's with relief that we welcome the latest iteration of the TAG Heuer Formula 1 Solargraph. It comes as a limited edition in two versions: one on a rubber strap, the other on a metal bracelet. The orange, grey, and red colorway is ostensibly a tribute to the upcoming Dutch Grand Prix at Zandvoort, a seaside track on the Dutch coast near Amsterdam. The race weekend, beginning August 21, will be the last Dutch Grand Prix—at least in its current iteration. Best known internationally via the Dutch national football team's kit, orange is a beloved color in the Netherlands, tied to the Dutch Royal Family and the House of Orange-Nassau. A TAG watch resplendent in orange (or oranje in Dutch) seems a fitting tribute to the final F1 race in the home country of Max Verstappen, the lead driver for Red Bull Racing - also sponsored by TAG Heuer.  The watch features an orange uni-directional timing bezel, orange cha...

Solar-Powered and Retro-Sized: TAG Heuer Formula 1 Zandvoort Editions

TAG Heuer unveils two Formula 1 Solargraph Zandvoort editions celebrating the final Dutch Grand Prix, with orange details and solar quartz.

We needed The Orange! TAG Heuer Formula 1 Solargraph Limited Edition for Zandvoort’s Finale

TAG Heuer is sending the Dutch Grand Prix off with a pair of bright orange Formula 1 Solargraph limited editions. The rubber-strap reference WBY111H.FT8128 and steel-bracelet reference WBY111L.BA0042 share the same compact case, solar movement and colour scheme, but they offer two very different ways to remember Zandvoort. The timing is important. The 2026 Dutch Grand Prix will be the last Formula 1 race at Circuit Zandvoort under the current agreement. TAG Heuer has therefore created a farewell watch that looks straight into the orange grandstands rather than simply placing a race logo on an existing model. The last Dutch Grand Prix at Zandvoort The Dutch Grand Prix returned in 2021 after being absent from the calendar since 1985. The narrow circuit between the dunes quickly became one of the most recognisable weekends on the calendar, helped by steeply banked corners and grandstands filled with Dutch fans wearing orange. The final race weekend runs from 21 to 23 August 2026. It will also include the first Formula 1 Sprint held at Zandvoort. Tickets for the weekend are already sold out, which says plenty about the event even as it prepares to leave the calendar. TAG Heuer returned as Formula 1’s official timekeeper in 2025. A special watch for the last Zandvoort race therefore makes sense, especially when the Formula 1 collection already has a long history of bold colours and racing references. The new orange Solargraph follows a colourful Formula 1 design story that be...

Zandvoort’s Final Lap: The TAG Heuer Formula 1 Solargraph Limited Edition For The Last Dutch Grand Prix

After 35 years of absence, the Dutch Grand Prix returned to Zandvoort in 2021. It almost seemed impossible at first to organize such a global event in the small beach town. The circuit received a few necessary updates, and encouraging people to come by bike and shuttle from Amsterdam worked. On August 23rd, the final […] Visit Zandvoort’s Final Lap: The TAG Heuer Formula 1 Solargraph Limited Edition For The Last Dutch Grand Prix to read the full article.

The TAG Heuer Formula 1 Solargraph Zandvoort F1 editions celebrate the Dutch Grand Prix’s final lap in a blaze of orange

TAG Heuer celebrates the final Dutch Grand Prix at Zandvoort with two Formula 1 Solargraph limited editions inspired by the Orange Army.

Hands-On: The New TAG Heuer Monaco Returns To Its 1969 Roots

I take the new TAG Heuer Monaco Chronographs in blue and green for a hands-on review to see how this watchmaking icon has evolved for a new generation! What We Love: Improved ergonomics for slimmer wrists Distinctive dial colours with different personalities Substantially upgraded TH20-11 movement What We Don’t: Limited strap options Square case still wears large 13.9mm thickness remains noticeable Overall Rating: 8.7/10 Value for Money: 8.8/10 Wearability: 8.5/10 Design: 8.7/10 Build Quality: 8.7/10 Few watches in the world of horology are as instantly recognisable as the TAG Heuer Monaco. Even more than five decades after its introduction, the iconic timepiece’s square silhouette remains one of its most distinctive features. If you aren’t familiar with the story of the Monaco, it was first introduced in 1969—and it has quite the story behind it. The Monaco arrived during one of watchmaking’s most defining technical contests: the development of the first automatic chronograph. The birth of the Monaco was closely linked to the Calibre 11 movement, which was developed through a collaborative effort between Heuer, Breitling, Hamilton-Büren and chronograph specialist Dubois-Dépraz. The Calibre 11 was essentially part of a movement “race” against Zenith’s El Primero Calibre 3019 PHC and Seiko’s Calibre 6139. The new generation of TAG Heuer Monaco Chronographs presented in blue and green dials. Jack Heuer, who was one of the driving forces behind the Cal...

Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer

Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?" "I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place." Over the past five years, F1 has undergone a revitalization I don't think any other sport can match. Fuelled by Netflix's Drive to Survive, a crop of drivers who've opened up more of themselves than any generation before them, and no shortage of on-track drama, the fan base for the sport hasn't just increased; it's evolved in ways that have changed who actually shows up at races. It's that diversified, culture-conscious crowd that TAG Heuer's return as Official Timekeeper is clearly aimed at. TAG Heuer has timed Oracle Red Bull Racing since 2016, through all four of Verstappen's titles, but in 2025 the brand's role in F1 became much bigger. TAG Heuer became the sport's Official Timekeeper as part of a huge move by LVMH across the entire paddock, a ten-year partnership that also brought Louis Vuitton and Moët & Chandon into Formula 1. Silverstone earns its place at the centre of that story more than any other stop on the calendar. It's one of only four circuits still on the grid that...

Last Week In Watches: Grand Seiko, TAG Heuer, MING and more

TAG Heuer’s Latest Carrera Taps Team Ikuzawa

Following TAG Heuer’s first collaboration with Japanese racing squad Team Ikuzawa and Bamford Watch Department in 2023, the trio has returned for a second lap with the limited edition TAG Heuer Carrera Chronograph x Team Ikuzawa, bringing the red-and-white livery of the racing legend to the popular “glassbox” format for the first time. Initial thoughts Unlike many other legacy Swiss watch brands, TAG Heuer has demonstrated an ability to reach beyond traditional design influences to infuse its watches with a diverse range of elements from contemporary fashion. Last year’s Fujiwara streetwear collab is a prime example. With racing being so strongly linked to TAG Heuer’s history and brand identity, the collaboration with Ikuzawa is conceptually very fitting and extends the brand’s reach beyond the starting grid, deeper into motorsport culture. The Carrera Ikuzawa gets the mid-sized 39 mm ‘glassbox’ case, which is just under 14 mm thick. The case takes its name from its dramatically domed crystal, which encompasses the raised dial flange underneath, in place of a traditional bezel. Despite numerous vintage design cues, the Carrera Ikuzawa doesn’t look or feel like a vintage watch or vintage reissue. The clous de Paris dial texture and the depth of the ‘glassbox’ construction help it maintain its contemporary look. A Chrono-first dial With so much in common with the standard Carrera, much of the difference is down to the dial, which blends design cues from...

Hands-On Review: TAG Heuer Formula 1 Solargraph Pastel Blue Brings The Fun Back

I took one of TAG Heuer’s most vibrant Formula 1 Solargraph editions out for a test drive to see whether its playful design is backed by everyday practicality. What We Love: Vibrant Pastel Blue feels refreshing and full of character Recaptures the playful spirit of the original Formula 1 Lightweight wearability and Solargraph practicality suit the fun aesthetic. What We Don’t: AUD $2,950 feels steep for a quartz TH-Polylight watch. The monochromatic design may be too niche for some. Limited strap options restrict its overall versatility. Overall Rating: 8.3/10 Value for Money: 8.3/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 8.0/10 Few watches in TAG Heuer’s catalogue like to have fun quite like the Formula 1 Solargraphs. Originally introduced in 1986, the TAG Heuer Formula 1 editions represented a new beginning for the recently formed brand, bringing together colourful designs, lightweight construction, reliable quartz movements and an accessible price point. Original 1986 TAG Heuer Formula 1. Image reference: Magazine.Tagheuer.com The first Formula 1 editions arrived during a period when colourful quartz watches were trending, helping to reinvigorate the Swiss watch industry after the Quartz Crisis. TAG Heuer looked to join in on the fun and responded with something lightweight, accessible and closely connected to the brand’s history and heritage in motorsport. The vibrant colours and composite construction of the watches separated them from tradition...

TAG Heuer Introduces a New Glassbox Carrera in Partnership with Team Ikuzawa and Bamford

TAG Heuer has released a new three-way collaboration and a sequel of sorts in their new Carrera Chronograph made in partnership with Team Ikuzawa with a design assist from Bamford. Team Ikuzawa is a legendary Japanese motorsport team founded by driver Tetsu Ikuzawa and continues today under the stewardship of his daughter Mai Ikuzawa as an all encompassing motorsport, design, fashion, and luxury brand. And Bamford is, of course, Bamford, founded by George Bamford and well known for being a pioneer in high end luxury watch modding and now making watches under their own name, and frequently collaborating as a design partner for the likes of G-SHOCK, Zenith, and countless others.  The new Carrera Chronograph x Team Ikuzawa release seen here follows a 2023 Carrera release with a similar look, but offered on the prior Carrera platform. Here, all parties involved benefit from the new Glassbox case design, which includes a 39mm case and a gorgeous vintage style “glassbox” crystal that accentuates and magnifies the dial’s perimeter and offers a ton of visual interest at odd angles. We’ve covered these watches pretty extensively and are big fans of the case proportions and the approach TAG Heuer is taking here. They seem to please both the mass market and the enthusiast crowd, which is a vanishingly rare trick for a large brand like TAG Heuer to pull off.  For this release, TAG, Team Ikuzawa, and Bamford have leaned into the red and white colorway most associated with the...

Introducing: TAG Heuer, Team Ikuzawa, And Bamford Return With A Second Collaboration

What We Know It feels like eons ago, but it was only three years back when TAG Heuer first collaborated with Team Ikuzawa and Bamford to release a Carrera chronograph. Just like Tetsu Ikuzawa in a Porsche 906 back in 1967. Oh, how time flies. Now the trio is back with a second collaboration from the minds of Tetsu's daughter and the team's principal, Mai Ikuzawa, brought to life by Bamford and TAG Heuer. With the compact 39mm Carrera "Glassbox" shape and the team's white-and-red accents, the watch draws on Mai Ikuzawa's decades of experience blending design, fashion, and motorsports. First things first. The watch is 39mm by 13.86mm in brushed and polished stainless steel, with that domed "glassbox" crystal that magnifies the dial and creates a 3D effect on the flange. The dial is white with a really unexpected Clous de Paris finish, the Team Ikuzawa branding at 6 o'clock, just above a date window with red text, and red text for TAG Heuer and Carrera at 12 o'clock. The edge of the dial has black-printed minute markers and numerals. The 30-minute counter at 3 o'clock has an unusual pinball-and-roulette-wheel design, and the hands have touches of red with luminous filling. Even the crown has a red stripe around it—the whole thing is unabashedly bold. Inside the case is the TH20-10 movement, with an 80-hour power reserve and a 4Hz frequency. You can see the automatic movement through the caseback, but it's slightly obscured by printed branding on the caseback for Team Ikuzaw...

TAG Heuer Carrera Chronograph x Team Ikuzawa Returns as a 39mm Glassbox Limited Edition

TAG Heuer, Team Ikuzawa and Bamford Watch Department have reunited for a second watch, but this is much more than a new colour for the 2023 collaboration. Launched on 30 July 2026, the new TAG Heuer Carrera Chronograph x Team Ikuzawa uses the 39mm Carrera Glassbox case and takes its dial design from the Roadmaster stopwatches used in Japanese motorsport during the 1970s and 1980s. The new reference CBS221M.EB0435 is limited to 150 individually numbered pieces worldwide. Its white-and-red design is easy to recognise, but the smaller case, textured dial, revised movement and unusual presentation set make this a distinctly different watch from its predecessor. All images are courtesy of TAG Heuer. The new 39mm TAG Heuer Carrera Chronograph x Team Ikuzawa. Image: TAG Heuer. A second chapter, not a reissue Team Ikuzawa was founded by Tetsu Ikuzawa, one of the most important Japanese racing drivers of his generation. His career included the Japanese Grand Prix, Formula 3, Formula 2, Le Mans and work as a Porsche factory driver. The team became closely linked with a clean red-and-white identity that remains central to the brand today. His daughter, Mai Ikuzawa, has carried that history into a wider creative business covering cars, fashion, photography and design. George Bamford and Bamford Watch Department complete the collaboration, helping translate the graphics of old racing equipment into a modern Carrera. Tetsu Ikuzawa with cars and photographs from his racing career. Image:...

The Cult of Cool: TAG Heuer Carrera Chronograph x Team Ikuzawa

Introducing - The TAG Heuer Carrera Chronograph x Team Ikuzawa, A Glassbox Inspired by Japanese Racing Heritage

Three years after the launch of the original 42mm Carrera Chronograph x Team Ikuzawa by Bamford, TAG Heuer renews its collaboration with a new limited edition, this time based on the brand’s modern 39mm Carrera Glassbox Chronograph and inspired by Team Ikuzawa’s iconic Roadmaster stopwatches of the 1970s and 1980s. The story of Team Ikuzawa […]

Channelling the Roadmaster - the new TAG Heuer Carrera Chronograph x Team Ikuzawa

For the second time, we see a racing combination that brings together some of the most evocative motorsports references around.

Citizen Garrison BM8560 vs TAG Heuer Autavia: An Affordable Pilot Watch Alternative?

I own both the Citizen Garrison and the TAG Heuer Autavia WBE5116.EB0173, and the difference between them goes far beyond price. The Citizen Garrison uses Citizen’s light-powered Eco-Drive movement and a remarkably light Super Titanium case, while the TAG Heuer Autavia is a Swiss automatic pilot watch with a COSC-certified Calibre 5 movement, a 42 mm steel case and a distinctive blue smoked dial. One is accessible and practical, designed for easy daily ownership. The other is a discontinued premium model with strong aviation heritage. That makes this an unusual but revealing comparison. Can an affordable Citizen Garrison provide the same wrist presence, legibility and everyday enjoyment as a significantly more expensive TAG Heuer Autavia? And how much do the Autavia’s automatic movement, finishing, heritage and premium positioning actually change the ownership experience? In this comparison, I will examine their design, comfort, materials, movements, readability and real-world value. For anyone searching for the best affordable pilot watches, or wondering whether an affordable pilot watch alternative can compete with a premium Swiss model, these two watches offer a fascinating answer. Case Size, Quality, and Comfort Both watches are very well made, but I sincerely prefer the Citizen’s case. The TAG Heuer Autavia has the solid construction and clean finishing expected from a premium Swiss watch. Its stainless-steel case feels substantial, and the transitions between i...

Why the Solargraph is the obvious choice for the TAG Heuer Aquaracer

Powered by light is still a niche option in the watch industry, but these Aquaracers from TAG Heuer prove the potential.

Hands On: TAG Heuer Monaco Chronograph TH20

Earlier this year, TAG Heuer unveiled the latest iteration of a longstanding model, the Monaco Chronograph TH20. It’s essentially a reissue of the Monaco ref. 1133 made famous by Steve McQueen, but not a one-for-one remake, and it’s the best to date. The Monaco TH20 retains the familiar dial design and case outline, but the case has been reworked in both design and material. The square case is sleeker and more lightweight, being in titanium instead of steel. And it gets upgraded with the TH20 movement, instead of the ETA 2894-2 found in many earlier generations of the model. Initial thoughts I’ve always liked the Monaco, especially the ref. 1133 B. It’s a distinctive and arguably iconic design that evokes the 1970s. And it’s different from more famous 1970s designs, which are mostly sports watches with integrated bracelets. Though the Monaco is not particularly ergonomic due to the size and shape, it is cool. The ref. 1133 remake has been in TAG Heuer’s catalogue for a long, long time with many, many iterations to date. Most earlier generations were powered by the ETA 2894 – an ETA 2892 with a module on top – that was a convenient solution for the left-hand crown. The new Monaco is an all-around upgrade with the in-house TH20 movement and titanium case. The TH20 is a competent calibre with solid specs, albeit still very industrial, but good enough for the price segment. The titanium case is a less obvious improvement in terms of design, but it improves the ...

Review - The TAG Heuer Carrera Chronograph Glassbox Sand, A Softer Take on the Racing Chronograph

The Carrera Chronograph Glassbox has become one of TAG Heuer‘s most versatile modern collections. Over the past few years, across the 39mm and 41mm cases, we’ve seen everything from classic panda and reverse panda layouts to vibrant purple, teal green and gem-set editions, each giving the watch a distinct personality. The latest version, the sand-coloured […]