Results for Audemars Piguet

Hands On: Wren Vessel

New York-based Wren has introduced the Vessel, an integrated-bracelet sports watch with an unusually elaborate sapphire crystal. Designed by Max Resnick under founder Craig Karger’s direction, its futuristic case and crystal mark Wren’s first departure from the dive watch format and help establish a broader identity for the brand. Initial thoughts The name Wren is a portmanteau of Wrist Enthusiast, the online watch publication founded by Mr Karger. The brand’s first watch, the Diver One, was introduced in 2024, and Wren has stuck to dive watches ever since. The Vessel, however, is anything but a diver. By venturing far beyond its initial design language, Wren has carved out considerable space in which to develop its identity. In doing so, Wren has taken a page out of the Berneron playbook with a sophomore effort that is almost as different from its debut as it could be. Perhaps because the look is so different, the Vessel features an aqua blue seconds hand and winding rotor to match the dial colour of the original Diver One. The Vessel’s design was penned by British designer Max Resnick under Mr Karger’s creative direction. Originally trained in automotive design, Mr Resnick has worked with several other small brands, including Anoma and VPC. The vision called for an integrated-bracelet sports watch that avoided channelling the same handful of historical designs from the 1970s. The resulting look has more in common with Alto than Audemars Piguet. The angular desi...

Off the Cuff: Audemars Piguet and Konstantin Chaykin Think Beyond the Watch

Watchmakers regularly turn familiar design cues into accessories, but Audemars Piguet and Konstantin Chaykin have taken notably different approaches to the genre with their latest offerings. The Audemars Piguet Royal Oak Joaillerie Collection recasts the Royal Oak as an extensive range of elaborate jewellery, while Konstantin Chaykin’s Master of Days cufflinks incorporate a tiny mechanical calibre that provides a day-of-the-week display. Both draw on the design and manufacturing specialties of their makers, but at vastly different price points and with different audiences in mind. Both approaches, however, lend themselves to gift-giving, which might explain the timing of the releases in the lead up to the holiday season. Initial thoughts Some of the biggest names in series watchmaking dabble in accessories on the side. The most obvious is probably Rolex, which made headlines when it formally launched a line of cufflinks — and a desk clock — late last year. Patek Philippe, too, has a long history of making jewellery and accessories. Today the brand offers cufflinks that match the Golden Ellipse, Nautilus, and Cubitus, and jewellery that takes after the Aquanaut and the Twenty-4. Even smaller-scale independent watchmakers evidently see value in the category. F.P. Journe offers a set of cufflinks in a choice of platinum or 18 pink gold — to match the brand’s watches — as does Biver. Franck Muller goes even further, with a full collection of Crazy Hours-inspired ne...

Bring a Loupe: A Lucien Piccard Telephone, A Mappin and Webb Dress Watch, An Omega Admiralty, And A Jaeger LeCoultre Master Mariner

Friday's upon us again. Happy pumpkin spice season to all who celebrate. While you're deciding whether to see Digger in the theater, planning your elaborate Halloween costume, penciling in time to watch the WNBA finals and MLB playoffs, and tracking fallout from the Man City scandal, here are a few watches to tide you over as the mercury drops. Scorekeeping last week's picks, the ZRC went for €6,000, the Omega Ranchero for €3,500, the Cartier Santos sells tomorrow, and the Audemars Piguet perpetual calendar for $14,000. Strays Here's an honest-looking early Heuer 844, which, yes, has a worn crystal and bezel, and it 'requires attention' according to the listing. That said, it's got a decent-looking Monnin case, cathedral hands (meaning Mk 1), and a movement that's common enough to be fairly easily resurrected. For those who at some point fell into the Omega Symbol watch rabbit hole, here's a pair of excellent men's versions—this one and that one—and an accompanying pair of women's versions (this and that), and if all of that is gobbledygook to you, count yourself lucky and move along. If you've been hankering for a great-looking 1979 Rolex Milgauss ref. 1019, your time has come. Photo courtesy of The Saleroom. This is in the running as the prettiest school pocket watch I've seen in a long time, and a good argument for why people should continue investing more time, energy, and money into pocket watches. Bonhams' upcoming New York auction on the 8th has plenty of wo...

Bring a Loupe: An Omega Ranchero, A Cartier Santos Ghost, An Audemars Piguet Perpetual Calendar, And A ZRC Grands Fronds

Next week is October. October. Even for someone who literally has an ongoing documentation of each week through this column, that is mind-blowing. I hope whatever baseball team you're stoked about is doing well—my Twins fell off so long ago that I haven't even been paying attention—and I also hope autumn's making a decent entrance for you wherever you are. Scorekeeping last week's picks, the Omega Suverän sold for 9,600 DKK, the Universal Genève Cabriolet for 2,400 CHF, the Vacheron Constantin Overseas remains available, and the Zenith chrono for €3,000. Strays Photo courtesy of Huntington Company. Hermès watches hardly go unnoticed, but I love that some of their models still fly a good bit under the radar. The Cape Cod, for instance, is fantastic—interesting and elegant without being too weird. This one, the Grandes Heures, features an hour wheel that allows the hour hand to travel differently based on its dial position, meaning it covers more distance from 9-10 than from 10-11, and while that's not any foundation-shaking complication or horological advancement, it is, inarguably, very cool.  While the breadth of variations makes it hard to argue for any Datejust being superior, I'd argue the Rolex Boiler Gauge models deserve consideration in the top tier, and this one looks fantastic. I somehow went from never having seen the Omega Seamaster ref 196.0054 to spending an embarrassing amount of time looking into it, which is my very public plea for help and for ...

Audemars Piguet Brings Padel to Singapore

Audemars Piguet is hosting a Padel Pop-Up Club starting September 25, marking the brand’s first local event tied to its involvement in the sport. Held in the School Hall of New Bahru, a fashionable “lifestyle destination”, the event will combine padel sessions with a courtside lounge, welcoming experienced players and newcomers. Padel, like its American counterpart pickleball, is a fast-growing racquet sport that blends elements of tennis and squash. Usually played in doubles, the sport is synonymous with the social atmosphere that surrounds it. Recognising this, Audemars Piguet is hosting a courtside lounge to welcome those who are more interested in the social scene than scoring points on the court. Audemars Piguet formally got involved with padel back in May, announcing a global partnership as official timekeeper of the Qatar Airways Premier Padel Tour, alongside sponsorship of Agustín Tapia, one of the sport’s top players. The tour agreement includes courtside clocks and branding at tournaments. While major sports like tennis, golf, and Formula 1 are saturated with watch brand partnerships, emerging sports like padel represent something of a Greenfield opportunity, especially with a younger audience. But that’s changing as brands adapt the well-established sponsorship playbook to the new domain. Earlier this year, Rolex added Spanish padel star Arturo Coello to its circle of celebrities, and Frederique Constant became the official watch partner of the Pro Pa...

Shadow Icons: The Underappreciated References - Audemars Piguet Royal Oak Offshore

Icons are icons for a reason. Some watches deserve the moniker, no question about it. But quite often, an icon casts a long shadow on other interesting timepieces in a brand’s catalog. The original Genta-designed Audemars Piguet Royal Oak has always overshadowed the Royal Oak Offshore. Due to the Offshore’s large size, bold styling, and […] Visit Shadow Icons: The Underappreciated References — Audemars Piguet Royal Oak Offshore to read the full article.

Introducing: Supernova Serena Williams Gets Her Own Audemars Piguet Royal Oak

Serena Williams has been playing professional tennis since 1995. In the decades since, she has won 23 Grand Slam singles titles, but perhaps more importantly, she has broken through barriers of race, age, and background while upending tennis's traditional dress codes. Clothes, and by extension accessories, have always been part of that story. In 2022, New York Times chief fashion critic Vanessa Friedman called Williams "the game-changing tennis player" who used her clothes "as a statement of self and a weapon of change." Williams understood early on that what she wore on court could be another form of expression: sometimes provocative, sometimes playful. At the 2002 US Open, she broke conservative norms in a skin-tight black Puma catsuit, accessorized with a Harry Winston diamond bracelet. Seventeen years later, at the 2019 French Open, she wore a Nike look designed by Virgil Abloh for Off-White printed with the words "Mother, Champion, Queen, Goddess" in French, an especially pointed choice given that, just a year earlier, the tournament had taken issue with the black Nike catsuit she wore on court. Serena Williams at the 2024 Met Gala, wearing an Audemars Piguet Sandgold Royal Oak Flying Tourbillon Openworked . That influence has extended far beyond the baseline. A Vogue cover star, Met Gala co-chairwoman, perennial tennis-court style-setter, and personal friend of Anna Wintour, Williams occupied the increasingly porous space between sport and fashion long before the res...

Hands-On: The Pattern Recognition B-Theory Series 1

About a year ago—or maybe two—I remember sitting in an Uber with Ben and some of the Hodinkee team as we drove down the Rue de Lausanne in Geneva, heading to Watches & Wonders. We had just grabbed a quick breakfast when Michael Friedman unexpectedly joined us. Yes, that Michael Friedman. The "AP, Michael Friedman, my friend's cooler" rap lyric guy. The guy who just so happened to have also formerly been a curator at the Willard House & Clock Museum and the National Watch & Clock Museum, Head of Watches at Christie's New York, a client advisor to people like Eric Clapton (during his pièce unique Patek years), and most recently the Head of Complications at Audemars Piguet. Okay, maybe you don't know Michael Friedman. But I knew him well and had some formative early-career experiences bumping into and getting to know him. I also knew he was working on a new brand, but had absolutely zero idea what it was. "It's wild," said Ben—or some approximation of that. "It's not so much a watch as a cuff, with a bunch of diamonds." What could that even mean? I had ideas in my head, but as they spiraled, they got further from the truth. As of a few months ago, we have the answer, and it's not what I had envisioned. The B-Theory Series 1 from Friedman's new brand Pattern Recognition is, as Ben said, far from a watch in most respects, but closer than I expected. Yes, it's jewelry. There are diamonds. And yet it's got the bona fides of technical watchmaking and connections with the pa...

Inside The Manufacture: A Behind-The-Scenes Look At The Swatch x Audemars Piguet Royal Pop

Last year I took a trip to Swatch's Sistem51 factory, and many people seemed to enjoy getting a glimpse of the other side of watchmaking that we typically don't glamorize. Industrialization, in a way very opposite from classic watchmaking, is a different kind of technical art entirely. It's diametrically opposed to the philosophies of construction and finishing that you would expect from a classic watchmaker or brand, but as a result, that visit was one of the most interesting manufacturing sites that I've ever seen. I had no idea that I'd be back so soon, but then again, I certainly would have no idea that a collaboration between Swatch and Audemars Piguet would be around the corner. So a little more than a year later, I found myself back in Biel, Switzerland, right outside of Swatch headquarters, making my way back to the Swatch Museum (still some of the most fun you can spend in a watch museum), the Swatch Drive-Through shop right outside of Swatch headquarters, and finally making the drive back out into the Swiss countryside to go see some Swatch factory sites. Of course, this time, it was in the hopes of seeing how things might have changed with the addition of the Royal Pop as a product on the factory lines. This trip wasn't all just déjà vu, however. In my visit last year to the ETA Sistem51 site in Boncourt, it just so happened that the ETA site in Grenchen, responsible for the production of Swatch's Bioceramic composite, was under renovation. They were in the mi...

Bring a Loupe: A Zenith De Luca, A Patek Philippe Beyer-Signed World Timer, A Carlo Ferrara CF1997 Regulator, And Much More

It's been a busy week, Baller, not just with a bunch of new watches being released, but with a phantom island migrating in ways you wouldn't expect an island to, the news that Avocados reverse their sex multiple times a day and, if you're wondering why your car gets so beat up by exposure to rain, no, it's not just that water eventually leads to rust, but that the coating on cars can be destroyed by the electric charge raindrops arrive carrying. Also, physicists may've found dark matter. This is your reminder that no matter how strange you find the world, it's always stranger than that. Scorekeeping last week's picks, the Hamilton Cross Country sold for $1,200, the Heuer Titanium Quartz for $340 AUD, the Movado Super Sub Sea for $4,250, the Breitling 810 for $2,750, and the Breitling 815 sells tomorrow. Strays Photo courtesy of Interencheres. RAF Sector clocks were also sometimes known as Operations Room clocks, and this week you've got a trio to choose from—one, two, three—if you're into extremely beautiful and historically important clocks. If you're a horologically-inclined fan of Mos Def and Talib Kweli, here is, I kid you not, a Zenith with the branding "Black, Starr, and Frost" on the dial. For those hankering for an unworn Rolex Platinum President (ref 228236), have at it, and this Audemars Piguet 25696PT Huitieme Perpetual Calendar is such a strange 1990s watch. You can see from the pictures that it's a modular build, given the crown and pushers don't align, an...

Audemars Piguet Brings Le Brassus to Singapore

Next month the National Museum of Singapore’s Gallery Theatre will play host to Audemars Piguet’s Perspectives On Time exhibition. The pop-up event will explore 150 years of Audemars Piguet through four curated spaces, each focused on a different aspect of the brand’s history. Especially curated for Singapore, the exhibition is set to bring together both contemporary and archival pieces, including a range of historic Audemars Piguet wrist and pocket watches from the brand’s museum, many of which will be on display in the country for the first time ever. Four distinct spaces will be organised to highlight different aspects of Audemars Piguet’s technical prowess, including astronomical complications, open-worked movements, and chiming complications. Naturally, the exhibit opens with a look at the brand’s history from founding to present day, traced through a range of rare archival pieces and historic milestones. Open from 10:30am-6:00pm each day in 30-minute sessions, admission to the exhibition is free, though limited slots will be available so early registration is encouraged. The brand has thoughtfully set up a dedicated booking portal to simplify the registration process. Walk-ins will also be accommodated subject to availability. Perspectives On Time will be hosted from September 10-13 at The Gallery Theatre at the National Museum of Singapore, 93 Stamford Rd, Singapore 178897. Register online at audemarspiguet.com.  

Hands On: Richard Mille RM 64-01 Tourbillon Colnago

Launched just a few weeks ago, the RM 64-01 Tourbillon Colnago is modelled on the Colnago C68, the same road bike used by Tadej Pogacar, the current Tour de France champion who has long worn a Richard Mille while racing. Though new, the RM 64-01 is still quintessential Richard Mille in form, substance, and price. The watch is large, lightweight, and exceptionally, satisfyingly ergonomic. As is tradition, the RM64-01 movement is the work of Audemars Piguet Le Locle, formerly known as Renaud Papi. The case material is made by longtime partner NTPT, a Swiss carbon composites specialist. And in the great tradition of Richard Mille, the RM 64-01 is very expensive. Tadej Pogacar with the RM 64-01. Image – Richard Mille Initial thoughts The RM 64-01 is the typical large format tonneau-shaped case shared with most current Richard Mille models. At about 43 mm wide, almost 50 mm long, and over 14 mm tall, the case is big, but sits perfectly on the wrist thanks to its curvature and lightness. And while thick, integrated rubber straps normally detract from wearability, the strap adds to the ergonomics of the RM 64-01. The watch is almost entirely in bright white, with accents of bright blue and rose gold — it makes a statement, even from a distance, as most Richard Mille watches do. But zoom in past the over-the-top aesthetics and the movement reveals fine detailing. The blue and white bridges are all titanium, but painted by hand to mimic the Colnago C68 bike frame. The tradition...

Bangalore Watch Company Introduces the Forty-Seven, their First Pocket Watch

I’m not quite sure that it would be correct to say that pocket watches are “having a moment,” but I’ve certainly thought and written about pocket watches more in 2026 than in any year I can remember. Mostly that’s due to an approximately two week stretch earlier this year when the entire watch community was focused like a laser beam on the Royal Pop. I’m not exactly sure what happened since (has anyone actually seen a Royal Pop in the wild?) but that Swatch x Audemars Piguet collab remains one of the biggest stories of the year, even if they flew a little too close to the sun. There was also this Timex desk clock, which is basically a pocket watch with an integrated stand, and of course this new Horological Machine from MB&F;, which is not a pocket watch at all, but exists in that “watch as desk object” world and kind of begs the user to take the strap off the case for mounting purposes, leaving you with what amounts to a pocket watch without the chain or lanyard.  OK, that last one might be a stretch. But nevertheless, when a press release from Bangalore Watch Company came through to let me know that the India based brand had created a midcentury style pocket watch, I started to think about the possibility that we might be in the midst of a trend. I don’t actually think we are – pocket watches perhaps are a little over the line on the anachronistic spectrum to catch on with enough people to make this a thing in 2026, but it’s a nice looking clock reg...

Audemars Piguet Royal Oak Offshore Chronograph: Why The Beast Still Matters

Introducing - The Audemars Piguet Royal Oak Selfwinding Flying Tourbillon in “Bleu Nuit, Nuage” Ceramic

Audemars Piguet has long embraced new materials and continues to expand its ceramics expertise, revealing a striking new version of the Royal Oak Selfwinding Flying Tourbillon. While the base of this 41mm model itself is familiar, the news is its material: the entire watch, case, bezel, crown and integrated bracelet are executed in “Bleu Nuit, […]

Talking Watches: With Michael Friedman - Former Head Of Complications At Audemars Piguet And Founder Of Pattern Recognition

There are a handful of people in the watch industry whose fingerprints are on nearly every era of watchmaking and enthusiasm, and Michael Friedman is one of them. He's been the kid in the archives of the National Watch and Clock Museum, the specialist at Christie's fielding calls from Eric Clapton, the American who moved to Switzerland to become Audemars Piguet's Head of Complications, and, as of this year, the founder of his own independent watch company. Somewhere in between, he became the answer to a trivia question about a Kendrick Lamar lyric. Friedman will tell you none of that was the plan. Instead, it's the result of a decades-long fascination with why humans decided time was worth decorating in the first place, and he's spent every job since trying to answer that question from a different angle. That fascination started at Clark University in the 1990s, not in a watchmaking program but in a psychology class, where a professor named Bernie Kaplan got Friedman thinking about pattern recognition. From there he wandered into time theory: how different cultures measured it, ordered it, gave it meaning. The throughline he kept coming back to was that objects built to track time, like water clocks, obelisks, and wristwatches, have always been embellished, regardless of what they were worth. That idea, that timekeeping and decoration are inseparable, has quietly run underneath everything Friedman has done since, from advising Clapton on vintage Patek Philippe and Rolex at...

Bring a Loupe: A Wittnauer 235T, A Cleto Munari "Sotsy," A Blancpain Technisub, And An Eberhard Contograf

You hanging in there, Baller? It feels like it's been a hard bit, or at least it is with the folks I check in with. I hope that, despite whatever's frustrating you and causing grief—from stubbed toes to wildfires and their attendant smoke to your team not making enough moves at the trade deadline—you're getting by. And congrats, obviously, to all the Sixers fans. Strays Photo courtesy of Huntington Company. Perhaps, like me, you were unaware that in 1967 Bulova made an Accutron Astronaut in 18k gold, and if that sounds like fun, Goodwill's got one that's on an 18k JP Champion bracelet to boot. The good folks at Huntington Company have a bit of a left of the dial watch this week, this Sarcar triple date with moonphase, and a fun game to play is to imagine what it'd be priced at with a different name on the dial. If you're bored by watches that are too quiet, or you're interested in truly unhinged complications, here's a Boegli which features a music box that plays a bit of Mozart's "The Magic Flute." For those who missed their shot on the Louis Erard x Kudoke Regulator from a few years ago, here's a very very nice blue one, and if you'd prefer a different blue watch, this Rolex Oysterquartz Datejust is almost certainly not from 2005, as the listing says (it's got a tritium dial, for one, plus the reference 17000 ceased production in 2001), but it certainly looks in great shape. Finally, here's a phenomenally pretty gold Audemars Piguet Day Date Moonphase (almost certain...

Hands-On: the Raymond Weil A.R.T. Collection

Raymond Weil celebrates its 50th anniversary this year, Weil founding his eponymous brand in 1976. And the brand’s first integrated-bracelet watch is a nod to the seventies era of experimentation: where, in the face of impending quartz dominance, watchmakers produced bold designs like they had nothing to lose. This was the era of the Patek Philippe Nautilus and Audemars Piguet Royal Oak, both launching the concept of the luxury sports watch—in essence, a classier and far pricier interpretation of the Go Anywhere, Do Anything ethos that once took its inspiration from military and field watches. Only this time, going anywhere is to Monaco or St. Moritz, and doing anything is jumping off the back of a yacht into the waters of Bali.  Fifty years later, the integrated bracelet watch has never been more popular. Perhaps it’s the trickle-down effect from the cachet of those two OGs, which have taken off so much that people are willing to snap up an anniversary Nautilus desk clock, or storm your nearest Swatch store for a plastic Royal Oak. Or it’s the promise of a certain inherent and integrated toughness, eschewing the notion that we won’t ever reach 1,000-ft deep-water depths and still make it back to the boardroom. In fact, skip the beach-to-boardroom mentality. This category is all upscale by comparison, and the A.R.T. series — which, according to Raymond Weil, stands for “art, refinement, and timekeeping,” with the latter perhaps seeming redundant — captur...

Hands-on - The Dominique Renaud Pulse 60 and the Fascination of a One-Hertz Regulating Organ

Dominique Renaud hardly needs an introduction. Co-founder of Renaud & Papi, later to become Audemars Piguet Renaud & Papi (APRP), he helped shape modern haute horlogerie by developing complications for Audemars Piguet, Richard Mille, A. Lange & Söhne and many others. His workshop also became a breeding ground for independent watchmaking, with Robert Greubel, Stephen […]

Explained: Grande Sonnerie Click Wheels

A visual staple of grande sonnerie watches is a pair of large, highly finished and intriguing-looking click wheels. Continuing our exploration of various horological energy systems — including winding efficiency and the fusee and chain — we examine the linkage of ratchets, clicks and wide-toothed gears that comprise the winding works of some of the industry’s best chiming watches. A Patek Philippe grande sonnerie movement from 1915. One crown for two barrels The grande sonnerie is rightfully considered the pinnacle of chiming complications. With the ability to automatically sound the hours and quarters, a grande sonnerie requires heaps of power to keep it going over the course of a day. As a result, most grande sonnerie movements rely on a second mainspring barrel that is isolated from the timekeeping going train. The requirement for independent barrels stems from the different rates at which the barrels unwind. The striking works require a faster-turning barrel that’s only active for short periods, while the going train feeds from a slow and steady barrel. Audemars Piguet Grande Sonnerie pocket watch crafted by Philippe Dufour. As the barrels discharge unevenly, it makes sense that they cannot be wound in sync. Winding both mainsprings in sync would typically over-strain one of them since their winding states are rarely the same at any given time. Although the two barrels themselves are separated, they often share the same winding train. Now a signature of Vallée...

In-Depth: The Patek Philippe Victorin Piguet Split-Second Wristwatch

In our first addendum to our Reference Points video and story on Patek Philippe split-second wristwatches, we looked at Patek Philippe split-second pocket watches and the brand's relationship with its supplier, Victorin Piguet. Switzerland has (and continues to have) the most robust supplier marketplace for everything from complex movements to dials and cases. In the warmer months of the late 19th and early 20th Centuries, it was easy enough to just send someone on a short journey to the Vallée de Joux with a letter requesting a movement or other parts and receive one a short time later. These établisseurs all had their own specialties, but few were as important as Victorin Piguet. I'd argue it was far more unusual for Victorin Piguet not to be involved in a watch (such as their absence from the La Grosse Pièce project for Audemars Piguet) than to see their name on supplier lists. So what was their impact on wristwatches? In our video, we focused solely on serially produced models (and even then, there were a few we couldn't get our hands on), all of which started after Patek shifted its production more in-house. One thing we didn't discuss, however, was the history of the brand's first split-seconds wristwatches, which used a Victorin Piguet ébauche. It's no understatement that these watches are among the most important in Patek Philippe's history and among the most coveted for vintage-focused Patek collectors. One-off, bespoke pieces, these watches don't exactly fit...

The Ruhla UFO: A Memento of Mod and The Cold War

The Gebhard Duve-designed Audemars Piguet Disco Volante 5093 took the horological world by storm in the mid-1950s, and there’s no denying that it remains an exemplar of well-executed watch design today. With the combination of the ongoing Space Race and Mid-century futuristic design movement came an influx of wildly shaped and uniquely proportioned wristwatches throughout the middle portion of the 20th century. One of the most popular designs was the UFO, with brands like Omega, Timex, Zenith, Gruen, and Ruhla employing this case architecture in their 1950s, 60s, and even 70s catalogs. While I’ve had the chance to own a Timex UFO model and handle an Omega Dynamic, it’s the Ruhla you see pictured above that really caught my eye. Why? Let’s dig in. Brief History of Ruhla and The UFO Model Ruhla’s watch production, initially named “Gebrüder Thiel GmbH,” began in 1892 with its “Fearless” pocket watch, becoming the first mass-produced timepiece put to market. Fast forward decades later to 1952, and the company is renamed “Uhren und Maschinenfabrik Ruhla,” or Ruhla for short, and continues production of watches and movements for both the domestic East German and international markets. Ruhla quickly found great success throughout this era, with their plant becoming one of, if not the, world’s largest watchmaking factory. By 1963, the Ruhla logo seen on my UFO example was applied to all the company’s domestic models and was used until the brand’s closu...

Introducing: The Swatch Mission To The Moon 1969 Moonswatch

What We Know It's kind of funny saying this, but it's been a bit of time since we've seen a new Moonswatch. Given the news cycle around this year's Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab. Today's new Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. It's certainly a special execution, with an homage to Apollo 11's Moon landing in—you guessed it—1969. But unlike an actual Omega Speedmaster Moonwatch, where the story is a huge part of the appeal to the collector, I have a feeling that this Moonswatch's appeal lies in its use of Omega's 18K Moonshine Gold. It's certainly not the first time Swatch has used Omega's gold alloy in Moonswatches, but this one has a lot of that gold. With the dial, hands, pushers, and crown all in Moonshine Gold, there are eleven grams total in each of these watches. Interestingly, Swatch is saying that the gold used for this edition is melted down from spare Omega parts from that era, which then ties the connection with Omega much closer together. This edition pairs a matte black Bioceramic case with all those bits of gold and black accents to complete the look. The Moonshine Gold dial is given a vertically brushed finish. No lume to be found on these hands, as the gold beveled applied indices are fi...

Swatch Asks the Importance Questions: Introducing the What If…Jelly? Collection

This was supposed to be the summer of the Royal Pop. Still the biggest cultural moment for watches of the year, the Royal Pop launch did not exactly go as anyone anticipated, and it created perhaps the wrong kind of crossover moment for all involved. I’ve come to think that the product itself, a colorful pocket watch sharing a silhouette with the Royal Oak, is a lot of fun and a genuinely good and smart idea, but the rollout was so epically poor it will take a long time for the sour taste in all of our mouths to be washed away.  I’m not quite sure what the current availability of Royal Pops actually is in the various Swatch boutiques that are designated to sell them. I’ve seen exactly one in the wild, at Windup Chicago over the weekend, worn on the wrist of an attendee on an aftermarket strap of some kind. It’s safe to say, though, that it has not yet caught on as a Labubu-like sensation the way that Audemars Piguet and Swatch likely hoped that it would.  So, like Swatch themselves, I’m forced to ask “What if…?” What if the Royal Pop had been earmarked for a summer 2027 release instead, and that this year’s big launch was actually the one that came across the transom last week? The new “What If…Jelly?” is one of my favorite types of Swatch releases: those that remind us that what the brand does best are not the intra-group collabs like the MoonSwatch or big hype pieces like the Royal Pop, but the colorful, purely original designs that could only b...

The Best Royal Pop Straps for the Swatch x Audemars Piguet Royal Oak: Helvetus, Delugs, Wristbuddys, StrapOps

Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.