SJX Watches
When Accuracy Mattered - Part III: The Triumph of Brands Over Watchmaking
The demise of chronometry competitions last year – when the final edition of Concours International de Chronométrie took place – finally killed the dangerous heresy that a watch is a practical instrument that should be trusted to show the correct time. With the elimination of the last scientific and independent assessment of a watch’s worth, the cult of haute horlogerie comes into its own, reinforcing its definition of a watch as an emotional product born of passion, tradition and prestige. Trials to see who can produce the most precise, accurate and reliable watch originated in Geneva in 1879, when the head of its observatory, Professor Emile Plantamour, devised a testing routine that rated watches in the various positions and temperatures encountered in everyday wear. Observatories soon became the influencers of the pocket-watch age, determining the legitimacy and worth of luxury timepieces. American magnates like James Ward Packard, Henry Graves Jr and Pierpont Morgan secured the most highly rated pieces. A Longines split-seconds chronograph pocket watch that was tested at the Neuchatel Observatory in 1968; this particular example once belong to Jean Pitallier, the former president of the French Cycling Federation (FFC) Despite the advent of wristwatches, the Neuchatel Observatory kept the competitions alive until 1968 when Japanese entrants swept the board. In 1972, deputation of Swiss watch brand executive petitioned the Neuchâtel government minister Ren...
