Sep 4, 2025
Why YES Watches Deserve Your Attention (and A Slot in Your Watch Box)
When I started collecting watches many years ago, I vividly remember stumbling upon a blog discussing YES and their array of unique and technologically advanced watches. I’m typically not someone who utilizes many of the functions on a watch besides the basic time and date keeping, but when I saw how complicated the dial and modes were on these, I knew I would have to own at least one at some point. Now with two different models in my collection, I wish I could go back and thank the author of that blog for steering me in the right direction all those years prior. For those of you who haven’t seen or heard of YES before, allow me to shed light on them just like that blog did. A Brief History of the Company For a more in-depth rundown on how YES came to be, I highly recommend reading the writeup by the brand’s founder himself, Bjorn Kartomten, featured on their website. Here, I want to instead offer some insight on the brand’s models and technological innovations rather than the nuts and bolts of how the brand came to be. As I’m sure you’ve already been able to gather by the included photos thus far, these aren’t your typical three-handers. Throughout YES’ catalog are watches boasting equinox and solstice alerts, lunar phase information, daylight and nighttime readouts and estimates, sun and moon calculators to show lunar data for any locations between the years 2000 and 2100, high and low tide indicators, phase elapse countdown timers, compasses, alarms,...
Fratello
