Results for The Royal Oak Launch Story

S SJX Watches

SJX Watches

Jaeger-LeCoultre debuted May 22, 2026

Chromatic and Dramatic: MB&F; Debuts Coloured Gems for the LM Perpetual

Having launched the first Legacy Machine (LM) Perpetual with a gem-set bezel last year — to mark the 75th anniversary of the brand’s UAE-based retailer Ahmed Seddiqi — MB&F; returns with three new LM Perpetual Chromatic Editions set with coloured stones. Initial thoughts Last year’s Seddiqi edition featured a bezel set with baguette-cut diamonds. The choice of stone was appropriately dignified for the moment, but coloured stones seem to be something of a trend within a trend. Jaeger-LeCoultre debuted a trio of Reversos set with coloured gems only yesterday, and Patek Philippe has gone so far as to add its formerly off-catalogue seven-figure sapphire, ruby, and emerald-set Nautilus collection to its website for all to see. MB&F;’s move to embellish its highly technical watches in this way reflects the premiumisation of the broader industry, as collectors seek out the rarest and most exclusive ‘trophy’ variants of sought-after watches. This trio of LM Perpetuals is notable in another way — the black lacquer dials are unusual, similar to those used for the Longhorn and sporty EVO editions. Illustrating the brand’s continued independence — despite Chanel’s 25% stake — the dials are made by Hermès. Gems of many colours At launch, three colours of stones are available — red, blue, and purple — and each watch is limited to just eight pieces. The rubies are sourced from Mozambique, the purple sapphires are sourced from Madagascar, and the blue stones co...

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T Time+Tide

Time+Tide

May 22, 2026

The Chapter 7 Skeleton is BA111OD’s most refined, best-value integrated bracelets sports watch yet

BA111OD's new Chapter 7 Skeleton makes a case for the best value, best-looking skeletonised integrated sports watch you've seen so far

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F Fratello

Fratello

IWC Big Pilot’s Watch Another May 22, 2026

Fratello’s Top 5 Alternatives To The IWC Big Pilot’s Watch

Another Friday, another list. This week, we shift the focus from regatta timers to pilot’s watches. To be more specific, we are looking for five alternatives to the classic IWC Big Pilot’s Watch. Do you remember when IWC’s famous oversized aviation classic was all the rage? In the early 2000s, during the era of big […] Visit Fratello’s Top 5 Alternatives To The IWC Big Pilot’s Watch to read the full article.

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T Time+Tide

Time+Tide

Hamilton s Lancaster home May 22, 2026

Visiting Hamilton’s Lancaster home and a Khaki Field that celebrates 250 years of the USA

A trip I cannot believe it took nearly six years in my watch media career to make, I have just returned to NYC from Lancaster, PA: the birthplace of Hamilton watches. With 2026 being the 250th anniversary of the U.S., it was clear to the Hamilton team that it needed to do something special for … Continued

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M Monochrome

Monochrome

Glashütte Original manufacture has strongly focused May 22, 2026

The Fuchs-Inspired Union Glashütte Noramis Date Limited Edition Petro Surf 2026

In the past few years, Union Glashütte, the sister brand of the more high-end Glashütte Original manufacture, has strongly focused on connecting its watches with car-related events and car-inspired designs. Take, for example, the Limited Edition Sachsen Classic 2025, the Noramis Date Deutschland Classic 2025 with an MB wheel-inspired design, or the BBS-styled Noramis Date […]

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M Monochrome

Monochrome

May 22, 2026

Industry News – Richemont Reports Solid 11% Annual Growth for the Year Ended March 2026

Geneva-based luxury goods group Richemont reported a 11% increase in sales at constant exchange rates (+5% at actual rates) for its 2025/26 year, closing at the end of March, at EUR 22,4 billion. At EUR 3.5 billion, the profit for the year’s continuing operation is up 27%. The trend for the fourth quarter remained positive with sales […]

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F Fratello

Fratello

Bremont Altitude MB Meteor Time May 22, 2026

Introducing: The New Bremont Altitude MB Meteor Time Zones, Part Of The Altitude Air Force Blue Capsule Collection

Bremont is a brand that almost literally fell from the sky, and that’s probably why its Altitude collection of pilot’s watches is the most important one. So when there’s an all-new addition to the Altitude lineup, it’s worth investigating. The new watch doesn’t disappoint: the Bremont Altitude MB Meteor Time Zones proudly shows its Martin-Baker […] Visit Introducing: The New Bremont Altitude MB Meteor Time Zones, Part Of The Altitude Air Force Blue Capsule Collection to read the full article.

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W WatchAdvice

WatchAdvice

Cartier s Tank Américaine Live May 22, 2026

Does Cartier’s Tank Américaine Live Up To The Legacy? (Review)

The short answer: Yes! The Cartier Tank Américaine is a standout watch that looks and feels a lot more versatile than it lets on. Let’s find out why! What We Love: A versatile yet elegant design A sportier remix of a legendary icon Wears comfortably on the leather strap What We Don’t: Readability suffers in the first and third quarters The crown is small and fiddly Where’s the display caseback? Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 9/10 Build Quality: 8/10 I think that, since I began working at WatchAdvice, my opinion on Cartier has changed the least. I’d already heard so much about it from every corner of culture; rap songs and rom-coms sing equal praise of the Parisian powerhouse. So, when this opportunity came along, it simply allowed me to get closer to a brand I had already learned to appreciate. With closeness, though, comes closer scrutiny. Cartier bears the weight of a rich legacy on its shoulders, and even the smallest deviation can have Cartier fans questioning their loyalty. Its model lines, in both jewellery and watchmaking, have become so iconic that remixing them is a massive risk. Getting it wrong, depending on who you ask, is intolerable. These are the stakes Cartier faces with the Tank Américaine. How could they possibly change the formula of such a universally popular watch collection while preserving the original DNA? That’s what I aimed to find out when I took the Tank Américaine for a spin some time ago...

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W Worn & Wound

Worn & Wound

Seiko VK64 mechaquartz again — May 21, 2026

Can’t Stop, Won’t Stop: The 2026 Ride to Conquer Cancer Collection Is Here

Last year, we launched our first Ride to Conquer Cancer collection alongside a two-day, 200km ride for the Princess Margaret Cancer Centre. The response was incredible. So, we’re doing it again. The 2026 Ride to Conquer Cancer is on, with Matt Smith-Johnson once again leading our “Can’t Stop, Won’t Stop” team into the saddle for two days and 200 kilometers. To back the team this year, we’ve expanded the project to three pieces — all designed to support the cause and look good doing it. The 2026 BOLDR Conquer Limited Edition Chronograph For year two, we wanted to push the design further while keeping what worked the first time around. Mechanically and dimensionally, the watch is unchanged from the 2025 release — same 41mm titanium Venture case, 12.5mm thick, 46mm lug-to-lug, 20mm lugs, same 200m of water resistance, screw-down crown, and flat sapphire crystal with anti-reflective coating. Inside, the Seiko VK64 mechaquartz again — quartz accuracy with the snappy mechanical feel of a real chrono pusher. What’s new is the finish. The middle of the case is now done in a saturated pink Cerakote, leaving the rest of the watch’s technical foundation untouched. The watch was once again designed by longtime W&W; collaborator and team rider Matt Smith-Johnson, who explained his thinking: “The Princess Margaret has been using the slogan ‘Carry The Fire’ for the last couple of years. To me, that’s the passion for creating change in the world. As with our t...

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T Teddy Baldassarre

Teddy Baldassarre

May 21, 2026

Watches of the Vietnam War: Vintage Classics and Their Modern Descendants

Our most controversial military conflict gave rise to wristwatches that stood the text of time.More

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H Hodinkee

Hodinkee

Ming May 21, 2026

Introducing: The Arken Alterum Sage Grey

What We Know Arken, the UK-based microbrand, has come back into the spotlight with the next public edition of its popular traveler dual-time watch, this time with a "Sage Grey" dial. It follows two preceding versions, one with a grey dial and one with a black dial, both of which were introduced back in 2023 and offered first as 200-piece preorders, a restock, and then an open-ended run early last year. While those versions are no longer available to order online, Arken founder Kenneth Lam told me that those editions can still be found at shows and via the brand's slowly growing network of retailers. And while the brand was busy assembling watches and fulfilling these orders all of last year, those who keep a close eye on the brand or have gone to any of Arken's meetups will know that a few "Speakeasy" editions have since popped up, available only in person and at these specific shows and meetups, often coming with a Cerakoted case. But finally, this new Sage Grey Alterum marks another reference that will be available to the broader public.  First introduced earlier this year at British Watchmakers' Day, this new dial takes the classic British racing green and desaturates it to an extreme, offering only a small hint of its verdant nature in what otherwise appears to be a quite monochromatic dial. A sand-colored dual-time hand adds a subtle touch of warmth to the otherwise cool dial, which complements the grey hue of the 38mm grade 2 titanium case. On the dial, two small ci...

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T Two Broke Watch Snobs

Two Broke Watch Snobs

Longines Just Brought Back May 21, 2026

Longines Just Brought Back the Dive Watch That Started Its Vintage Revival

Longines revives the Longines Legend Diver 59 at 42mm. Here's what the reissue gets right and what questions it raises.

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W Worn & Wound

Worn & Wound

Omega Chronograph May 21, 2026

A New Kind of Bond Watch: Introducing the Seamaster Diver 300M Chronograph 007 First Light

As I write this article in late May 2026, Bond fans want nothing more than news on the next film in the James Bond franchise. We know it’s going to be directed by Denis Villeneuve, but little else has been announced or decided upon. Namely, we don’t know who is going to play 007 as Daniel Craig has apparently given up his license to kill. So on the spectrum of “new Bond stuff” that fans might be interested in, I’m not sure how many waves the release of a 44mm Omega Chronograph with ties to a new Bond videogame is really going to make, but here we are.  The Seamaster Diver 300M Chronograph 007 First Light is being pitched as a real life version of the watch the James Bond character uses in the upcoming First Light videogame, which is to be released across multiple platforms next week. First Light is a reimagining of the James Bond origin story, and follows a young Bond through the early days of his career with MI6. The watch in the game is, according to Omega, a tool that appears across several missions, and, in the game, is capable of disturbing electronic equipment and emitting a laser from its strap.  Alas, the real thing doesn’t have complications nearly this unique. It’s modeled visually off of the watch that appears in the game, which incorporates subdials that the player accesses to, I guess, fire lasers from the strap, or something of that nature. So naturally a chronograph was the opportune choice for a watch tie in, and this represents the first ti...

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S SJX Watches

SJX Watches

Jaeger-LeCoultre Brings Baguettes May 21, 2026

Jaeger-LeCoultre Brings Baguettes to the Reverso ‘Or Deco Cocktail’

Watch-spotting accounts on Instagram were rewarded during the Met Gala broadcast with a sneak peak at two new Jaeger-LeCoultre (JLC) Reverso models worn by actors Finn Wolfhard and Tyriq Withers. Unveiled officially today, the Reverso Tribute Monoface Small Seconds Or Deco Cocktail brings tasteful gemsetting to the Reverso. Initial thoughts Watch spotting has emerged as a major part of social media culture — a fact that has not escaped brands’ attention. Omega was early to the game, teasing the white-dialled Speedmaster on the wrist of Daniel Craig months before launch, and the brand equipped Delroy Lindo with the new Constellation Observatory at the Academy Awards two weeks before its official unveiling. Finn Wolfhard and Tyriq Withers attend the 2026 Met Gala. Photos by Mike Coppola/Getty Images Now its JLC’s turn — today the brand is launching three gem-set Reversos first seen during the Met Gala earlier this month. Available in 18k white or pink gold, the new editions are elegant on the wrist thanks to their relatively compact footprint — just 45.6 mm tall — and supple gold Milanese bracelets. Each watch is distinguished by bands of baguette-cut stones above and below the dial — replacing the typical Art Deco-style horizontal grooves — but only on the front. Flip the watch over, and it looks like any other Reverso with a solid case back. A cynic might view this as a ploy to keep costs down — to some extent that’s true — but alternatively it gives ...

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M Monochrome

Monochrome

Serica Ref 7505 Field Chronometer May 21, 2026

First Look – The New Serica Ref. 7505 Field Chronometer, 35mm of Genuine Ruggedness

There’s a tendency, somewhat natural and hard to counteract, to think that a watch needs to be large and heavy to be robust. This, however, is a rather contemporary perception, as vintage watches, even the most rugged of them all, were often sized under 36mm – think, for instance, about the members of the Dirty […]

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W Worn & Wound

Worn & Wound

Serica Introduces May 21, 2026

Serica Introduces the new Ref. 7505

One of my favorite things is when a brand releases a watch that feels like the watch they always should have made. I’m sure we can all point to examples of this – that feeling that a new watch really belongs in the brand’s catalog, and we’re kind of surprised it never existed in the first place. That’s sort of how I think about the latest release from Serica, the Ref. 7505 Field Chronometer. Doesn’t it seem like Serica always had a 35mm field watch in their collection?  More than any other watch the brand has released to date, this feels like a distillation of what the brand is really about. You’ll recall that they launched with a collection of military inspired field watches all the way back in 2019, which at the time felt like they were already going a little against the grain at just under 38mm in diameter. In the years since, they’ve iterated on this general idea, with an ongoing series of sporty selections rooted in a kind of imagined vintage world, never borrowing too much from any one classic reference, but pulling from a variety of sources to create something that is uniquely their own. Part of that has always meant keeping the watches fairly compact. Looking over the press materials for this watch and thinking about the direction the brand has gone in, I wonder if, if circumstances had been different, they may have started here, with a 35mm field watch, to begin with.  This is unquestionably the right time to introduce a watch like this, at a mom...

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F Fratello

Fratello

Serica 7505 Series Creatively Revisits May 21, 2026

The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch

Time flies, doesn’t it? I first had a chance to try out the Serica 4512 California back in 2021. Since then, we have seen plenty of remarkable releases from the Parisian brand. The steadily growing collection was extended with a diver, a travel GMT, and a dress watch. On top of that, Serica kept us […] Visit The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch to read the full article.

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H Hodinkee

Hodinkee

Serica Downsizes May 21, 2026

Introducing: Serica Downsizes Its Field Chronometer With The 35mm Ref. 7505

What We Know It's time to put aside the debate of big watches versus small watches. I think we can at least agree that options are a good thing, so everyone can get what they want. With that in mind, Serica has released three new, smaller Field Chronometer watches measuring only 35mm by 9.6mm thick with a COSC-certified automatic movement and three new enamel dials. These three new watches, with stainless steel cases, play off the design language of the ref. 6190 with a few tweaks. There's the slightly larger, fixed bezel with pips at 3, 6, 9, and 12 o'clock. They have a double-domed anti-reflective sapphire that should somewhat magnify the smaller dial. The two-tone cream-and-black "Tuxedo" dial is similar to the ref. 6190 TXD, with hand-applied numerals. The other two, the "Minute Critical" dials in black or olive green, aren't that far from the ref. 6190 "Denali" that is already on offer in a larger size, with added 5-minute Arabic numerals. All three have Super-LumiNova C3 lume. Inside the case is the SoProd M100 movement, which is COSC-certified for accuracy, making it a Field Chronometer in both name and function. The caliber runs at 4Hz, is self-winding, and has a 42-hour power reserve. According to Serica, it also has a decorated plate with Côtes de Genève, and while there are no photos of the caseback, I would assume it is still a closed caseback like its big sibling.  Then there's the final major update: the watch comes with a redesigned Bonklip bracelet, fea...

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W Worn & Wound

Worn & Wound

Frederique Constant May 21, 2026

All the Panels from the 2026 Windup Watch Fair San Francisco

The 2026 Windup Watch Fair in San Francisco was easily our largest event in California yet! It was punctuated by amazing brands, cool watches, and numerous activities. However, it was the panels that helped maintain that classic Windup vibe and we had four great ones over the course of the event. Precision Meets Passion: Frederique Constant and the Padel Phenomenon Padel is no longer just a trend—it’s a global commercial powerhouse on track to become a $6 billion industry by 2028. Join Kaitlin Derkach (Marketing Director, Frederique Constant) and Diane Gotua (CCO, Pro Padel League) as they discuss the “lifestyle-first” strategy driving padel’s explosive 50% year-over-year growth in the U.S. and why Frederique Constant is betting on this high-energy, enthusiast-friendly sport. EDC Expo Panel: Building a Quiver vs. Collection Many collectors don’t think in rigid frameworks—they follow curiosity and passion wherever it leads. Others work within self-imposed rules around style, function, or brand. This panel brings together Jim Wirth (Founder/CEO at GiantMouse Knives), Christian Freissler (Co-Founder at Evolve Agency and Creative Director at Shinzo Tamura), and Harrison McCrindle (Head of Government Operations at Marathon Watch Company) for a candid conversation about the art, science, and emotion of collecting across knives, sunglasses, watches, and everyday carry. Together, they’ll explore different philosophies of gear collecting, from logical progressions t...

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M Monochrome

Monochrome

Omega Seamaster Diver 300M Chronograph May 21, 2026

First Look – From Video Game to Reality, the New Omega Seamaster Diver 300M Chronograph 007 First Light

The connection between Omega and movie franchise James Bond 007 is one of the strongest imaginable, dating back to Goldeneye in 1995. Since then, at least one Omega watch has been worn on screen by the world’s most famous secret agent, in every movie released since. And while we don’t yet know who will incarnate […]

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F Fratello

Fratello

Omega Introduces May 21, 2026

Omega Introduces The Seamaster Diver 300M Chronograph 007 First Light

Omega continues its long-running partnership with James Bond with the new Seamaster Diver 300M Chronograph 007 First Light. This time, however, the inspiration does not come from the silver screen. Instead, the watch debuts alongside the upcoming 007 First Light video game from IO Interactive and Amazon MGM Studios. The watch appears in the game […] Visit Omega Introduces The Seamaster Diver 300M Chronograph 007 First Light to read the full article.

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H Hodinkee

Hodinkee

Omega s next Bond Seamaster May 21, 2026

Introducing: The Seamaster Diver 300M Chronograph 007 First Light

What We Know Today marks the introduction of Omega's next Bond Seamaster. Don't worry, you haven't missed an announcement of Daniel Craig's successor—this new Seamaster Chronograph is an homage to… a video game. Yes, that's right. The commercial success of Omega's involvement in the James Bond franchise has been well documented, so it seems that a line of watches rooted in its connection to a history of fantasy and fiction through film would naturally extend to adjacent properties. This is the Seamaster Diver 300M Chronograph 007 First Light, a remix of the brand's large diving chronograph that appears in the upcoming 007 First Light video game. Interestingly, this is the first Omega Seamaster Diver 300M Chronograph in the James Bond universe—chronographs have made appearances on Bond in the movies, but this is the first from the Bond-tied line-up since the partnership kicked off in 1995 with GoldenEye. Given that it's largely identical to the current Seamaster 300M Chronographs out there, it should feel quite familiar, despite this version's inspiration tracking back to 3D-rendered models. Coming in at a very large 44mm diameter, 17.2mm height, and 52.8mm lug-to-lug, the 300 meter diver comes in steel with plenty of contrasting black zirconium-oxide ceramic, thanks to the white enamel-filled bezel insert, the chronograph pushers, and the trademark glossy ceramic wave-engraved dial of the modern Seamaster 300M. One of Omega's interesting quirks that I've always loved...

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T Time+Tide

Time+Tide

Omega Seamaster Chronograph worn May 21, 2026

The Omega Seamaster Chronograph worn in the video game 007 First Light is now a real watch

The first-ever chronograph in James Bond and Omega's history, this is the new Seamaster 300M Diver Chronograph 007 First Light.

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M Monochrome

Monochrome

May 21, 2026

First Look – March LA.B Goes Dressy and Compact with the AM2 XS

March LA.B is an indie French watch brand that blends retro-inspired design with a California-French surfer lifestyle vibe. Founded in 2009 and based in Los Angeles and Biarritz – hence the LA.B in the name – the brand has a penchant for shaped cases. The flagship AM2 family, an evolution of the foundational AM1 inspired […]

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M Monochrome

Monochrome

Ressence Type 7 Black May 21, 2026

Introducing – The Ressence Type 7 Black and Type 7 Cactus, now with Optional Rubber Straps

What is Ressence if not one of the most recognisable identities in independent watchmaking? From the crownless Type 3 (check out the recent Type 3 Marc Newson) to the oil-filled Type 5, Ressence founder Benoît Mintiens has consistently challenged the conventional relationship between display, ergonomics and mechanical watchmaking, leading to the introduction of the Type […]

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F Fratello

Fratello

May 21, 2026

What Are 10 Of The Best Field And GADA Watches Under €1,000?

Field watches and GADA (go anywhere, do anything) pieces sit at the heart of practical watchmaking. They are designed to do everything well without unnecessary fuss and to look good while doing it. For many enthusiasts, this category represents the sweet spot. You get versatility, robustness, and timeless design without drifting into luxury territory. Today, […] Visit What Are 10 Of The Best Field And GADA Watches Under €1,000? to read the full article.

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W Worn & Wound

Worn & Wound

Seiko Introduces May 20, 2026

Seiko Introduces a Pair of Limited Editions in the Presage Collection to Celebrate a Big Anniversary

The slow drip of Seiko limited editions to celebrate the brand’s 145th anniversary continues with a pair of releases in their Presage collection. The Presage line has long been one of my favorites in the Seiko catalog, and I’ve always felt these watches were a bit slept on compared to sportier watches in the Prospex line. The Presage collection is not just more “dress watch” oriented, but the watches under this banner frequently build on traditional Japanese craft techniques and offer a ton of value. It feels like we’re in a moment where these watches might be prime for a greater appreciation, as enthusiasts are more comfortable than they’ve ever been with smaller cases, exotic dials, and less sport oriented watches in general.  Of the two watches in the Presage line announced recently, the one that sticks in my mind the most is the new HCC007, with an Arita porcelain dial in cobalt blue. We’ve seen a number of Presage releases with porcelain dials over the years, often drawing on the traditional porcelain crafted in Arita for inspiration. This is a great example of the way Seiko incorporates very traditional Japanese craftsmanship into watches that are relatively affordable and don’t skimp at all on aesthetics.  The HCC007’s porcelain dial features a blue glaze in the same color as traditional Arita porcelain, and is the first time this color has been seen in the Presage collection. The dial is constructed with a radiating, sunken center section and an...

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H Hodinkee

Hodinkee

Breguet style numerals While May 20, 2026

Introducing: The Mermont La Parfaite Considers The Simple Art Of Time Telling In Elevated Form (Live Pics)

What We Know If our ability to value our precious time is a gift, then the simplicity of the Mermont La Parfaite reminds us to slow down and savor it. The debut public model from the new Swiss brand is a study in elevated minimalism. A solo hour hand, polished and hand-finished by master watchmaker Nicolas Delaloye, is the centerpiece.  Sculpted and curved with a heart or spade-shaped cutout, the heat-treated, single stainless steel hand has been hand-finished and sits high enough from the dial that it can be observed from multiple angles. It circles the slanted minute track dial once every twelve hours, making precise reading of the time more of a loose, approximate estimate than an exact by-the-second measurement. That's despite the fact that the hand-wound movement is regulated by Delaloye to high accuracy. And that's the point. The pared-down time telling demands one take stock and consider the few, but highly considered design choices from the brand, founded by Swiss-based collector and watch expert Sebastien Bey-Haut, that is produced and assembled in Geneva at Delaloye's facilities. The color-shifting blue dial features a colimaçon sunburst finish, achieved with colored pigments mixed with Zapon varnish. And indeed, seen in person, the colors of the dial can change dramatically depending on the light, from a bright blue to inky navy and even dark purple. The classic slanted minute track is surrounded by printed Breguet-style numerals. While the 'Mermont' brand lo...

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T Two Broke Watch Snobs

Two Broke Watch Snobs

Citizen Watch Releases May 20, 2026

The 5 Best Citizen Watch Releases of 2026 So Far

A closer look at the best Citizen watch releases of 2026 so far, including the Tsuyosa Shore, Series 8, Eco-Drive Photon, and more.

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M Monochrome

Monochrome

Armin Strom Dual Time GMT Resonance May 20, 2026

First Look – The Armin Strom Dual Time GMT Resonance Aventurine (incl. Video)

To our regular readers, Armin Strom needs no introduction. To those new to watchmaking, let’s say that over the past decade, the independent brand has established itself as one of the (very) few manufacturers to truly master resonance in a wristwatch. The Dual Time GMT Resonance has become one of Armin Strom’s signature platforms, evolving […]

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