Worn & Wound
IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell
Recently, over the course of a brutally cold weekend here in Concord, NH, I rewatched last year’s F1, the Brad Pitt vehicle that is essentially a very long advertisement for the sport for which it is named. It’s a fun movie, and even though it was made for giant screens and deafening surround sound systems, it played just fine at home as a fairly standard sports movie. I had been wanting to give the film another look as it was recently nominated for Best Picture at the Academy Awards (a bit of a surprise to most observers) and figured it was time to see how it stood up to a repeat viewing. The answer is that it’s still really enjoyable popcorn fare, but my one real reservation is in the almost nonstop product placement. IWC watches factor heavily into the texture of the film itself. If you look closely, you can see a watch or the IWC logo in more scenes than not. It speaks to the importance of the relationship between IWC and F1, so I was not at all surprised when I learned that IWC’s first big novelty release of the year would be a pair of watches representing a collaboration between the brand and F1 driver George Russell, who races for the Mercedes-AMG PETRONAS team, which IWC has had a longstanding relationship with. Unlike previous watches IWC has released as part of their partnership with Mercedes-AMG PETRONAS, this one is tied to a specific driver. Rather than the teal color highlighted in those earlier watches, these feature a more traditional blue hue, ...
