Worn & Wound
Micro-Brand Digest: Windup Watch Fair Edition
This edition of Micro-Brand Digest will be focusing on some of the brands that exhibit at our Windup Watch Fair. Every year upon walking into the fair during setup, the editorial team often gets their first look at many of the exhibiting brands, as we are a separate entity to the event and commerce components of Worn & Wound, so each fair we discover some of the brands right alongside you. In addition to discovering these new brands, we get the added benefit of meeting the people behind them, which adds a depth to the brand that otherwise may not be immediately apparent. This is the beauty of a show like Windup, connecting with the passionate people making these watches, and hearing their stories first hand. So in this edition of Micro-Brand Digest, we’re putting a spotlight on some of these people and the watches they’re creating. Vieren Vieren is a fashion watch brand, but maybe not in the way you’d expect. The watches are indeed chic, and present a fashion forward design language that embraces clean lines, stark whites and blacks, and textures you’d often see on the runway. That’s because the creative head of the brand, Sunny Fong, is a fashion designer for the womenswear label, VAWK, and even won Project Runway Canada. Sonny brings this sensibility to Vieren watches, eschewing typical watch industry trends in the process. Vieren’s founder, Jess Chow, brings a passionate energy to the brand, and is one of our favorite people to see at Windup. Jess has brou...
