Worn & Wound
[VIDEO] The M.A.D.1S: First Impressions, and Scratching the MB&F; Itch
As a watch enthusiast, you inevitably come to admire certain brands and watches that you know, deep down, you’ll just never be able to own. It doesn’t take long in this hobby to become acutely aware that it’s insanely expensive, and there’s a whole miniature industry of watches that exist in absolutely untouchable realms. If you’re really lucky, maybe every so often you get a chance to see a watch in this class at an industry or collector event, but we’re talking about watches produced in the hundreds per year, max. They are genuinely rare. The odds of getting a glimpse of one of these super watches is always against you. MB&F;, for me, has always been this brand. They are perhaps the watches I love the most that I have the smallest chance of ever actually owning. Trust me when I tell you I’ve made peace with that many times over, as most enthusiasts have with whatever watches or brands are truly out of reach. This hobby would be truly miserable, after all, if we let the disappointment of never actually being able to own a six figure watch ruin our day. So when the M.A.D.1 project surfaced a few years ago, I along with many other watch lovers got a shot of hope injected directly into their veins. Surely you know the story by now: Max Büsser, as a “thank you” gesture to his many partners and colleagues that have helped him create so many incredible but wildly expensive timepieces over the years, designed a watch that was made with the spirit of an MB&F;, ...