SJX Watches
Hublot Honours Hardcourt GOAT Novak Djokovic with a Big Bang Tourbillon
Celebrating the career of Serbian tennis star Novak Djokovic, Hublot has gone to astonishing lengths to infuse the Big Bang Tourbillon Novak Djokovic GOAT Edition with clever and amusing tennis-related touches. From the case material to the shape of the tennis ball-inspired screw heads, few details were overlooked, making it a worthy tribute to the 24-time Grand Slam champion considered by many to be the greatest of all time. Available in three different colours, each inspired by a different tennis surface, the Big Bang GOAT is not (yet) a limited edition, since production volume is tied directly to the number of wins Mr Djokovic racks up on each surface. Today that number stands at 101 across all three versions, but this will probably increase little by little until his retirement. Initial thoughts Many large luxury brands maintain a stable of superstar athletes as ambassadors, and most also produce limited edition watches in their names. This practice has been around long enough to seem commonplace, but few brands have taken to the task with the ambition and creativity evident in the Big Bang GOAT. While the watch will naturally appeal most to deep-pocketed fans of Novak Djokovic, the tennis theme is fairly subtle, at least on the front. In other words, it’s a good looking watch in its own right, and might also appeal to fans of Hublot with only a passing interest in tennis. The 44 mm Big Bang case is a blend of advanced composites, some infused with the tennis star...
