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Big Bang Hublot

Hublot's 2005 "Art of Fusion" chronograph that reshaped 21st-century luxury.
Hublot’s Latest Art Piece is a Big Bang Tourbillon Designed by Samuel Ross Worn & Wound
Hublot s Latest Art Piece Dec 12, 2024

Hublot’s Latest Art Piece is a Big Bang Tourbillon Designed by Samuel Ross

Those who know me personally, and perhaps those of you who regularly tune into the podcast and read my little ramblings here on the blog, know that over the course of the last year I’ve become somewhat disillusioned with large luxury brands and what I perceive as a general stodginess among the big luxury groups. I’m finding that there’s just a lot more innovation and original thought – at every price point – in the independent sphere. Not only that (because it’s really not surprising), but indies are truly having a moment. They aren’t just more interesting and “better” in most metrics than big group brands, they are peaking, and perhaps in the midst of a new golden age of boundary pushing watchmaking. But, of course, there are exceptions. There are still mass market brands that get me excited by taking risks and doing things that are inherently not mass market, and Hublot has long been Exhibit A. This is a brand that was unfairly maligned for a long time by the enthusiast community, but as the pendulum has swung from straightforward sports watches to more creative and inspired designs, many have come to appreciate the pure originality at Hublot. If I didn’t know better, it would be easy to assume they were an indie themselves.  Something that Hublot does better than just about any other brand, indie or otherwise, is position their watches as works of art. There’s probably a real debate to be had about whether watches, particularly modern watches prod...

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Hands-On: Forty-Eight Hours with the Hublot Spirit of Big Bang Ceramic Carbon Beige Camo Worn & Wound
Hublot Spirit Oct 27, 2023

Hands-On: Forty-Eight Hours with the Hublot Spirit of Big Bang Ceramic Carbon Beige Camo

If you’ve listened to the podcast, follow me on Instagram, read what I write here on the website, or even have just had a five minute conversation with me about something innocuous, like who makes the best fast food cheeseburger, there’s a good chance you already know that I’ve kind of become obsessed with Hublot. I try not to waste an opportunity to be sure people know that to overlook this brand on the basis of their perception in the larger watch community is to be, frankly, a snob. I don’t much care for snobs, or gatekeeping, or for not looking beyond the surface of a particular watch or brand, so the widespread Hublot-hate that cuts across the watch community is a continued annoyance.  Because the thing is, Hublot is very good at doing what they set out to do, and judging them on the merits of fulfilling their intention seems like the only fair way to evaluate them, or any brand for that matter. Hublot, as it exists today, is essentially a brand full of statement pieces, but made with intention and a real focus on materials. The common gripes that they’re gaudy, or over-the-top, or even overpriced miss the point entirely. They are exactly what they are supposed to be. For a watch to be “gaudy” it would have to be so unintentionally, and as far as I’m concerned, a watch that’s over-the-top should wear that attribute as a strength.  As much I like and admire Hublot for being a weird mix between class clown, Rebel Without a Cause, and, I don’t know,...

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