A Fistful of Jade: Windup in a Bay 2026 with Marathon & Prometheus Design Werx
There are few places on earth that feel as mythologized and untamed as California’s Big Sur coastline. The cliffs seem too steep, the Pacific too violent, and the roads too beautiful to be entirely real. It’s the sort of place that attracts a particular kind of person, someone who sees adventure not as spectacle, but as a pursuit. For Windup in a Bay 2026, that pursuit led to Jade Cove. What began years ago as a loose gathering of watch enthusiasts and divers has quietly evolved into one of the most distinctive traditions orbiting the Windup Watch Fair. This year’s expedition, organized with support from Marathon Watch Company and Prometheus Design Werx, brought together divers, military veterans, writers, firefighters, instructors, photographers, and gear obsessives for a weekend that became less about the treasure hunt that it began as, and more about rediscovering why people chase experiences like this in the first place. Windup in a Jade Cove The origins of the “Windup in a ____” concept were humble. When Windup first came to Chicago in 2022, a small group of enthusiasts who had connected online through watches, diving, and social media decided it would be more meaningful to actually spend time together outside the convention hall. What started as an informal Lake Michigan dive jokingly called “Windup in a Lake” gradually evolved into something larger, eventually becoming a recurring series of adventure-focused gatherings tied loosely to Windup events aro...
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