SJX Watches
World Watch Day 2026: Time as Living Heritage
Today marks the second annual World Watch Day, celebrated on October 10 in a clever nod to the familiar “10:10” depiction of watch hands. This year’s theme, “Time as Living Heritage”, puts the people of Sainte-Croix at the centre of the occasion. A training course at Association Mec-Art Marking the event, our founder SJX participated in a round-table discussion about preserving and passing on the skills of both watchmaking and mechanical art. The panel included De Bethune co-founder Denis Flageollet and automaton maker François Junod, who helped establish the Association Mec-Art, watchmaker Vianney Halter, The 1916 Company’s Tim Mosso, and Karin Alexandrian of the Musée des Arts et Métiers. Europa Star’s Pierre Maillard moderated the conversation. Denis Flageollet of De Bethune co-founded the Association Mec-Art in 2016 with automaton-makers François Junod and Nicolas Court The organisers, Association Mec-Art and the Musée de la Mécanique d’Art et du Patrimoine de Sainte-Croix (MuMAPS), work to safeguard the traditions explored in our earlier story on the unique skills being preserved in Sainte-Croix. These extend beyond watches to music boxes, mechanical singing birds, and automata. Mec-Art helps keep the skills alive through creative projects and practical courses, while MuMAPS is the local museum dedicated to mechanical art and the town’s heritage. The shared challenge is to ensure that future generations can still make and repair these objects, ...
