SJX Watches
MB&F; LM101 and M.A.D.1S Giveaway for 20th Anniversary
It might seem like every brand is celebrating some sort of anniversary in 2025. Indeed, several of the year’s best releases have been tied to a major anniversary of some kind. Marking its own 20th anniversary, MB&F; has already released a several new models but has seen fit to do something else suitably outrageous, and is set to give away ten pieces each of the LM101 Longhorn 20th Anniversary (pictured above) and M.A.D.1S 20th Anniversary, new models developed especially for the occasion. Ten pieces of each watch will be given away following a raffle in October. Registered members of the Tribe, an MB&F; owners club, will be entered for a chance to win the LM101, while those who have previously put their name in for a M.A.D. Edition will have a chance to win the M.A.D.1S. The M.A.D.1S 20th Anniversary Initial thoughts The concept of deciding allocations of low-volume watches via a lottery system is one that gained acceptance during the heady days of the pandemic; MB&F; has been something of a pioneer in this regard. But ordinarily the raffle offers a chance to buy a watch, rather than a complimentary giveaway. In normal circumstances it would be difficult to rationalise a free giveaway like this, since to some extent the luxury industry is held up by the notion of exclusivity born of high prices. But MB&F; is not a typical luxury brand, and has approached the raffle in a sensible way. The limited production of both watches, just 10 pieces of each, will create a different kind...