Most Popular Rolex Watches: The Models That Take The Crown
If you’ve somehow made it this far in life without hearing the name Rolex, congratulations. You may be the last living human to do so. Rolex sits at the very center of the horological universe. The brand is so vast and culturally omnipresent that calling it “successful” is a little like describing the Louvre as “a building with some pretty paintings in it” - technically correct but hopelessly inadequate. Here we will take a look at some of the most popular Rolex watch models, spanning the current production catalog as well as past models with staying power. Though we have seen the demand for luxury watches rise, dip, and plateau over the last few years, the desirability to own a Rolex watch remains exceptionally high. Factors such as scarcity, brand provenance, and consistent appreciation in the resale market drive this remarkable demand. All of these influences are compounded by waitlists, which have elevated desire into near-mythic obsession. However, if you’re entirely new to Rolex, consider this your gentle initiation. In fact, even if you own several Rolex watches and want to learn more about the brand and its most popular references, this deep dive is going to provide you with more information than many people will acquire in a lifetime. First, let’s kick things off with a historical overview of this timekeeping titan. [toc-section heading="Crown and Legacy: A Brief History of Rolex"] It might surprise you to learn that Rolex’s history didn’t j...
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