SJX Watches
S.U.F Helsinki Introduces the “Moomin” Diver
A bestselling franchise launched two years ago, S.U.F. Helsinki’s latest Moomin edition is the Moomin Diver. Based on the brand’s Vetehinen diver, the Moomin diver features an illustration from Moomin and the Comet that depicts the titular character diving. As with past Moomin editions, the diver features a laser-engraved and hand finished dial with lots of Super-Luminova. Initial thoughts The Moomin watches by S.U.F., the affordable sub-brand of Sarpaneva, are fun value propositions that offer a good quality of dial and case work for the price. This is typical of S.U.F. as well as Sarpaneva in their respective price segments. Priced similarly to the very first model at €5,550, the latest edition continues that while introducing a new dial motif. This is a timely change since the original dial design had already been repeated several times, including on the pricier, full-fledged Sarpaneva version. While the latest edition doesn’t have the same level of detail on the dial – it’s mostly engraved as opposed to being substantially open worked – it brings a new look with the dive watch aesthetic. Though the Moomin editions have been repeated several times, perhaps too often, this is an appealing new launch considering the price-performance ratio and relatively small edition size of 52 watches across two dial types. Diving-themed diver’s watch The new diver features a steel dial that reproduces a drawing from Moomin and the Comet, one of the many Moomin books pen...
