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The Pepsi Challenge: Seiko Continues their Summer of Licensing Worn & Wound
Seiko Continues their Summer Aug 6, 2025

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little.  At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 Fratello
Seiko SPB317 Aug 6, 2025

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000

Every once in a while, a big box with Seiko watches arrives at the Fratello office. It contains the brand’s releases for the upcoming months and allows us to review and photograph them ahead of time. I still remember when I discovered the Seiko SPB317 in there, back in 2022. I immediately fell in love […] Visit From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 to read the full article.

Interview: Dr. Woo on the Unexpected Parallels Between Watchmaking and Tattooing, and His Latest for Roger Dubuis Worn & Wound
Roger Dubuis As you well know Jul 31, 2025

Interview: Dr. Woo on the Unexpected Parallels Between Watchmaking and Tattooing, and His Latest for Roger Dubuis

As you well know, we here at Worn & Wound are big fans of collaborative watches – we’ve had the pleasure of doing quite a few of our own over the years. Watch collaborations are nothing new, but they haven’t always been as trendy or prevalent as they are today. Sure, adjacent industries like sport, diving, and racing have long found ways to co-create. Rolex and the German luxury car manufacturer Mercedes-Benz marks one of the earliest examples of such a partnership tracing back to the 1920s. Still, it wouldn’t be until the later part of the 20th century that co-branded watches would really rise in popularity and become as commonplace as they are now.  In the current market, mashups have gone far beyond the usual suspects. Watch brands have been getting creative and tapping anyone and everyone from DJ Steve Aoki to Cohiba cigars and Japanese architect Tadao Ando. Today, we’re going to dig deeper into one such collab that has taken us by surprise, one between Roger Dubuis and the renowned tattoo artist Dr. Woo.  For the uninitiated, Brian Woo, better known as Dr. Woo, is a Taiwanese American tattoo artist based in Los Angeles. He’s known for his intricate, single-needle black and gray tattoos marked by ultra-fine lines and minimalist designs that mimic drawn sketches. Over the years, he’s developed a cult following among celebrities like Emilia Clarke, Drake, Miley Cyrus, and Zoe Kravitz, resulting in a long waitlist to get a seat in his chair.   View this p...

Bremont Revives the Orange Barrel for the MB Meteor SJX Watches
Bremont Revives Jul 29, 2025

Bremont Revives the Orange Barrel for the MB Meteor

One of Bremont’s best known pilot’s watches is undoubtedly the “MB”, now in its latest iteration as the Altitude MB Meteor. Now led by Davide Cerrato and controlled by hedge fund manager Bill Ackman, Bremont has focused on aviator’s watch since its founding. The MB was one of its earliest models – “MB” is short for Martin-Baker, the British company that produces ejection seats, primarily for jet fighter aircraft, including the Eurofighter Typhoon and Lockheed Martin F-35. The original MBI was produced exclusively for pilots who successfully ejected with a Martin-Baker ejection seat, and that spawned a line of commercially available MB models. The MB Meteor continues the collection with a redesigned case in titanium, now with a striking orange “barrel”, a knurled case middle that gets its colour from a ceramic coating. Initial thoughts I’ve always liked the MB series because of the ejection seat connection. Admittedly, the link is a good dose of marketing, but it’s good storytelling that makes for a cool watch. The fact that the MB models in general are robust, no-frills, and relatively affordable also add to their appeal. The MB Meteor is the latest generation in the series. The model was already launched some months ago, but with a case “barrel” in plain colours. The new orange barrel is a standout feature, because it is the closest thing to the red barrel of the model that is available only to pilots who have ejected from a Martin-Baker seat. ...

40 Best Chronograph Watches (2026) Teddy Baldassarre
Jul 28, 2025

40 Best Chronograph Watches (2026)

Watchmaking, at its core, has always been about functionality. By wearing a timekeeper, not only did you get an instant update on at what point in the day you are in, but dependent on complication, you also had the opportunity to see at what point the moon was at in its cycle, what year you are in and even the opportunity to time various events (the big race or dinner). Since their invention more than 200 years ago, chronographs have established themselves the most versatile additions to the field of timekeeping. The very first was conceived as an aid to astronomical observations; over the years, chronographs have proven visually appealing as well as useful in day to day life. While nobody is entirely sure when the first chronograph was conceived, we do often point to Mr Nicolas Rieussec’s creation of 1821, which saw a spot of ink dropped onto a rotating disc of paper and dropped another when the timed event came to an end. Since then, it has become a complication we have seen from almost every brand out there. As we begin a new year, we felt the time was right to spotlight some of the best chronographs that are on the market in 2026. Seiko Prospex Speedtimer SSC813 Price: $695, Case Size: 39mm, Thickness: 13.3mm, Lug-to-Lug: 45.5mm, Lug Width: 20mm, Water Resistance: 100m, Crystal: Sapphire, Movement: Seiko Solar Caliber V192 The original Seiko Speedtimer, released in 1969, was among the world’s first self-winding chronograph watches, equipped with the legendary Calib...

Elliot Brown Introduces the Colorful New Chromatic Collection of Rugged, Vintage Inspired Quartz Dive Watches Worn & Wound
Panerai Jul 24, 2025

Elliot Brown Introduces the Colorful New Chromatic Collection of Rugged, Vintage Inspired Quartz Dive Watches

One of the brands I’ve most enjoyed getting to know through our Windup Watch Fairs is Elliot Brown. Based in the UK, the brand offers an almost overwhelming variety of purpose built tool watches in a frequently sober, no-nonsense design language. The watches remind me at times (in a good way) of those you might have come across when the “big watch” trend was at full steam and brands sought to capitalize on the popularity of Panerai and others who traded in a hyper-masculine approach to watch design. Elliot Brown’s watches are quite a bit more considered, however, and they’ve attracted the attention of tool watch enthusiasts for their authentic perspective, undeniably solid build quality, and a pretty compelling value as well.  Their latest release, the Chromatic Collection series of Bloxworth Heritage divers, is both a great example of what Elliot Brown has been excelling at in recent years, and a confident step in a slightly different direction. If you scroll through the watches in Elliot Brown’s catalog on their website, you’ll see lots of watches in muted tones: black, dark green, navy blue. Simple dials designed for easy legibility as opposed to flash. But the Chromatic Collection adds a welcome bit of color to the brand’s vintage inspired diver with four new references that emphasize color and feel tailored to summer wear.  The four new variants include the bold Bloxworth Orange, Bloxworth Seaglass Blue, Bloxworth Drunk Tank (with pink accents), and ...

Hands On: Patek Philippe Cubitus Ref. 7128/1G SJX Watches
Patek Philippe Cubitus Ref 7128/1G Jul 21, 2025

Hands On: Patek Philippe Cubitus Ref. 7128/1G

The polarising Cubitus collection is not yet a year old, but Patek Philippe’s newest line of elegant sports watches has expanded in a big way with the Cubitus ref. 7128/1G-001 in a new ‘medium’ 40 mm size that transforms the wearing experience for the better. With summer now in full swing, it’s worth looking at this new Cubitus and considering what it means for the future of the collection. Featuring a silky 18k white gold case and bracelet, the smaller Cubitus practically drapes itself on the wrist, and is probably the most compelling launch yet from the new collection. Also available in rose gold (ref. 7128/1R-001), the new “medium” Cubitus is a luxury sports watch in the true sense of the term, combining everyday comfort and wearability with premium materials and high-quality finishing inside and out. For better or worse, the Cubitus retains several signature elements of the Nautilus such as the embossed sunburst blue dial and lozenge-shaped hands. Initial thoughts When the Cubitus launched last year, it was decried by many spectators as an unworthy successor to the sought-after Nautilus. I freely admit I never had a strong affinity for the Nautilus, which might explain my open mind toward the Cubitus, but I really like the faceted eight-sided crystal and find the overall design about as compelling as that of its esteemed predecessor. That said, I do wish the Cubitus had more of a distinct identity of its own. In the case of the current ref. 7128/1G-001 in 1...

We Didn’t See This Coming! The New Casio Edifice EFK-100 Mechanical Collection Fratello
Casio Edifice EFK-100 Mechanical Collection Jul 15, 2025

We Didn’t See This Coming! The New Casio Edifice EFK-100 Mechanical Collection

When I say the word “Casio,” many thoughts come to mind. I’m willing to bet that mechanical watches don’t enter the picture, though. Notably, those are exactly what we’re here to discuss, as the brand is introducing its first-ever line of mechanical pieces. The Edifice EFK-100 collection is big news, so let’s get to it! […] Visit We Didn’t See This Coming! The New Casio Edifice EFK-100 Mechanical Collection to read the full article.

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Casio There’s something exciting Jul 11, 2025

Lookbook: Heat & Hustle – Starting Off Strong in the City with the Edifice EFK100 Automatic by Casio

There’s something exciting and magical about your first day in a new city, even if the heat is unforgiving, the boxes seem endless, and your new apartment echoes with emptiness. Landing that first job after school, making the big move, and striving to do it all in style is a daunting task. But it’s also the beginning of everything-career, self-reliance, and city life. For one recent college graduate, this fresh start is captured not just in memory, but on-wrist: a brand-new EDIFICE EFK100 automatic watch by Casio. It’s an ideal graduation gift that becomes a companion during these exciting moments of independence. Sleek, confident, and surprisingly refined, the new EDIFICE EFK100 automatic is everything a first mechanical watch should be. It’s affordable and straightforward, but its brushed surfaces and polished accents lend it a sharp, professional look-something that pairs well with t-shirts and resumes alike. On the wrist, it feels like it could cost twice as much. It’s not trying to be flashy, but it elevates you nevertheless. The post Lookbook: Heat & Hustle – Starting Off Strong in the City with the Edifice EFK100 Automatic by Casio appeared first on Worn & Wound.

Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials Fratello
Grand Seiko draws inspiration from local Jul 11, 2025

Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials

Orient Star made its big comeback to Europe a few years ago. Since then, the brand’s M Collections have been taking center stage. While Grand Seiko draws inspiration from local nature, sometimes just outside its studio in Shizukuishi, Iwate Prefecture, Orient Star finds inspiration further afield. Much further indeed, as Orient Star bases its dials […] Visit Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials to read the full article.

Introducing the Bell & Ross BR-05 Skeleton Phantom Ceramic Worn & Wound
Bell & Ross BR-05 Skeleton Phantom Ceramic Jul 10, 2025

Introducing the Bell & Ross BR-05 Skeleton Phantom Ceramic

Like a moth to the flame, I am drawn to Bell & Ross novelties. I can’t help myself. This is a brand that many have levied legitimate criticisms at. They are too expensive, too big, there are too many releases, and on and on. And I’ll be honest, the core watches, the normal ones (the watches the brand probably needs to sell a ton of to remain in business) do very little for me. But if you put a skull on the dial, or inject luminescent material into the case, or add several timing scales that are almost impossible to read with the naked eye, well, I find those watches hard to resist. My beloved BR-03 Multimeter looms large in my mind here. There are times, even recently, where I’ve thought to myself “I really should sell this – I just don’t wear it much.” But then I take it out of the box, put it on, and am charmed by it once again. How could I part with something so strange? The latest release from Bell & Ross is not as wild as the Multimeter, or a watch with a skull for a dial, but it’s a few clicks out from the norm, and adventurous in its own way. The BR-05 Skeleton Phantom Ceramic sees the brand playing in a genre that just a few years ago was reserved for only the highest end watches from the highest end brands: integrated bracelet sports watches in ceramic with skeleton dials.  The BR-05, at this point, feels like a mature collection. It’s kind of hard to believe it’s been around for more than five years at this point. But it was, in fact, one of ...

Is It Time For A New Omega Speedmaster? What About A New Mini-Moonwatch? Fratello
Omega Speedmaster? What About Jul 8, 2025

Is It Time For A New Omega Speedmaster? What About A New Mini-Moonwatch?

Last year, Omega treated us (Speedmaster enthusiasts and collectors) to a generous selection of new models. The brand introduced the white-dial Speedmaster Professional, a new Speedmaster FOiS, two bicolor Moonwatch variations, and the Speedmaster Pilot. And let’s not forget about the first introduction in 2024, the Speedmaster Dark Side of the Moon Apollo 8 update. […] Visit Is It Time For A New Omega Speedmaster? What About A New Mini-Moonwatch? to read the full article.

The Louis Erard x Konstantin Chaykin Time-Eater Returns with an Appetite and a Tourbillon Worn & Wound
Louis Erard x Konstantin Chaykin Time-Eater Jul 3, 2025

The Louis Erard x Konstantin Chaykin Time-Eater Returns with an Appetite and a Tourbillon

Many watches are designed to perform specific tasks or serve specific purposes beyond telling the time. Divers have bold markers and ratcheting bezels, pilot watches are oversized and might include a second time zone, track watches feature chronographs or tachymeters, etc, and then, there’s the Louis Erard x Konstantin Chaykin Time-Eaters. Featuring a giant eyeball for the hour hand, a spinning set of teeth for the seconds, and a double-sided arm that’s giving a one-finger salute, they don’t seek to fulfill a practical purpose. Instead, I’d classify them as “memento absurdum,” which is to say, objects that remind you of the absurdity, whether in life or watch collecting. If you’re thinking, “Now, wait a second, didn’t they just come out with a new Time Eater like a few days ago?” you’d be correct. A 42mm model with a navy blue chapter ring and a darker silver than previous versions, it was a handsome, if iterative, addition. But the Time-Eater is back once again, this time with a substantial change: it now has a tourbillon. This isn’t the first time we’ve seen Louis Erard use a tourbillon movement, specifically the “affordable for a tourbillon” BCP T02 by Olivier Mory, which appeared on a few of their Alain Silberstein collabs. The Time-Eater Tourbillon (TET from here out) is basically a reedition of one of the first two Time-Eaters, which was initially introduced in either a 39mm case with a purple chapter ring, or a 42mm case with a green ch...

Hands-On With The Bright And Colorful Swatch ScubAqua Collection Fratello
Swatch Jun 30, 2025

Hands-On With The Bright And Colorful Swatch ScubAqua Collection

Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.

Hands-On: the Zeitwinkel 240° Noir Worn & Wound
Jun 23, 2025

Hands-On: the Zeitwinkel 240° Noir

It’s hard not to focus on price these days. The world has gotten more expensive over the last few years, and watches have not been immune to price hikes. Anyone following watch media in 2025 would be able to tell you that, and this site has not been immune. It’s the topic of the day in a big way, and ignoring it altogether would be a mistake on all fronts. Still, if you look back at the 13 years since Worn & Wound has been around, the narrative arc in that time isn’t about rising prices, it’s about value. In the more than a decade since Worn & Wound first came online, watchmaking has been dramatically democratized. Value has, in large part, been the name of the game, and increased access to complications, techniques, and materials has largely been a big part of what has kept me so interested in watches on a deep level - I mean, the idea that anyone complaining that a sub-$1000 GMT watch only had a caller movement would have been anathema to any collector just 10 years ago. Most of the value conversation in recent years has been focused on affordable watches, but a remarkable reality is that there is also value to be had if you take a step up. Brands at all scales have noticeably stepped up the quality of their movements, and while I’d never consider calling a 17,200 CHF watch anything but expensive, it’s hard to ignore that Zeitwinkel is offering (or at least trying to offer) something really special at a price that would have been hard to imagine not that l...