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The Complete Guide to Windup Watch Fair NYC 2025 – 10th Anniversary Edition Worn & Wound
Bremont Behind Oct 10, 2025

The Complete Guide to Windup Watch Fair NYC 2025 – 10th Anniversary Edition

Ten years ago, a small but determined idea took shape: to bring the world of watches to everyone-not behind glass cases or velvet ropes, but right into the hands of collectors, creators, and the simply curious. A decade later, the Windup Watch Fair has become a cornerstone of the enthusiast calendar, connecting brands and fans through passion, discovery, and good conversation. This October, we return to Center415 in New York City for what promises to be our most ambitious edition yet-a 10th anniversary celebration not only of watches, but of the people, ideas, and stories that drive them forward. And this year, those stories are being told by some of the biggest names in horology. Center415 on 5th Avenue Between 37th and 38th Streets (415 Fifth Ave) Friday, October 17: 12PM – 6PM Saturday, October 18: 12PM – 6PM Sunday, October 19: 12PM – 5PM Free and open to everyone No registration necessary Industry Defining Conversations at Windup The programming lineup at Windup NYC 2025 reads like a who’s who of modern watchmaking. Each panel promises an intimate look behind the curtain-from design and engineering to the broader cultural forces shaping our industry. Things kick off Friday, October 17, with “Bremont: Behind the Rebrand”, a candid conversation between Bremont CEO Davide Cerrato (pictured above, left) and designer Sam Amis. Rebrands are no small feat-especially in a market as passionate as ours-and Cerrato’s firsthand account of redefining Bremon...

SJX Podcast: AP Reinvents the Chronograph, Big Brands vs. Indies, and VC CEO SJX Watches
Vacheron Constantin Oct 5, 2025

SJX Podcast: AP Reinvents the Chronograph, Big Brands vs. Indies, and VC CEO

On episode 12 of the SJX Podcast, SJX shares his hands-on impressions of the Audemars Piguet Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5, the fifth and final watch from the brand’s R&D; skunkworks. We also address listener questions about the (great) leadership at Vacheron Constantin, and whether brands like A. Lange & Söhne and Vacheron Constantin can gain market share from independents – why not? Listen on Apple Podcasts, Spotify, and Youtube.  

Introducing – The New A. Lange & Söhne Saxonia Thin Onyx Editions, in Honeygold or Platinum Monochrome
A. Lange & Sohne Oct 4, 2025

Introducing – The New A. Lange & Söhne Saxonia Thin Onyx Editions, in Honeygold or Platinum

First introduced in 2011 and refreshed in 2016, the Saxonia Thin has always been the most distilled expression of A. Lange & Söhne’s philosophy of elegance, reducing watchmaking to its essentials with just two hands and a perfectly judged sense of proportion. This year, the manufacture presents two new special editions that bring a modern […]

Longines Spirit 39mm Review: Smaller, Cleaner Pilot's Watches Teddy Baldassarre
Longines Oct 3, 2025

Longines Spirit 39mm Review: Smaller, Cleaner Pilot's Watches

The Longines Spirit Pilot watch collection was released back in 2020 and I recall going hands-on with the then-new pilot’s watches, which were a blend of contemporary with a dash of vintage styling. Since then, the brand has clearly listened to the response from enthusiasts who have been generally receptive to the collection, but with some consistent points of criticism. Namely, the five stars on the dial were divisive and even though it comes in 37,40, and 42mm case sizes, none felt like they hit that “Goldilocks” zone for a lot of people. Fortunately for those buyers, Longines just dropped two new watches that might be the best in the collection so far: the Longines Spirit 39mm three-hand and the new Flyback in a 39.5mm case. Longines Spirit 39mm Pilot's Watch First, let's look at the Spirit Pilot three-hand watch which comes in a stainless steel case measuring 39mm wide and 11.5mm thick with a lug-to-lug measurement of 47mm. While the gap between 39mm and 40mm doesn’t sound too dramatic, the latter has a lug-to-lug that measures just shy of 50mm which is simply too big for a lot of people. And 37mm is just too small for many of those same people. So, with that established, it’s not hard to see why this 39mm case size is so well received. The rest of the case is simple enough with alternating brushed and polished finishes, a sleek bezel, and a domed sapphire crystal with dual-sided AR coating. Finally, it also offers 100 meters of water resistance. Then there...

Voutilainen Squares the Circle With the KV20i Reversed CS SJX Watches
Voutilainen Oct 3, 2025

Voutilainen Squares the Circle With the KV20i Reversed CS

Voutilainen turns the popular three-hand formula inside out to put the movement front and centre, now with a titanium cushion-case for the first time. The KV20i Reversed CS is not revolutionary, instead building on the KV20i Reversed Cherry from last year, but the movement remains one of the best in its segment, with hands, case, and half of a dial to match. Initial Thoughts Kari Voutilainen is a seminal figure in independent watchmaking, partly responsible for the popularity of elaborately decorated three-hand watches with dazzling guilloche dials – and not just because his company, Comblémine, makes a good number of those guilloche dials for other brands. Mr Voutilainen was at least a decade ahead of his time with his Observatoire of 2007, a watch that, alongside Philippe Dufour’s Simplicity, cultivated a market for this format. Nearly two decades later, his watches stand out less aesthetically, but his quality remains superlative – and has even improved. An Observatoire made in 2007, now 18 years old. Image – Phillips The cushion-shaped case is a new variable in a familiar formula, taking after the unique TP1 pocket watch Kari and Venla Voutilainen made for Only Watch 2019. Four prominent security screws hold the case together, and make for a more contemporary aesthetic that works well with Kari’s already pleasantly eclectic style. And for better or worse (depending on the collector’s taste) the Reversed CS leaves ample room for customisation. Beyond the c...

Recapping the G-SHOCK Showroom Takeover Kick-Off Event at Windup Watch Shop Worn & Wound
Casio Edifice Sep 25, 2025

Recapping the G-SHOCK Showroom Takeover Kick-Off Event at Windup Watch Shop

From September 18th through the 21st, the Windup Watch Shop showroom in Brooklyn hosted something a little different: a full takeover by G-SHOCK, along with Casio, Edifice, and Pro Trek. Over four days-and especially during Thursday night’s kick-off-the space buzzed with enthusiasts, collectors, and the digital-watch curious, all eager to get hands-on with the toughness, design, and community spirit that have made G-SHOCK a cultural icon. Our Brooklyn-based Windup Watch Shop showroom was fully reimagined for the event. In addition to our usual selection, visitors found an expanded lineup of watches, from core staples to the latest releases, available at special showroom-only pricing. Just as important, G-SHOCK brought more than product. Brand representatives were on hand throughout the takeover, sharing stories, answering questions, and even running the drop-test machine-a live demo proving that “Absolute Toughness” isn’t just a tagline. The Thursday evening kick-off set the tone for the entire weekend. Sushi, Japanese treats, and drinks kept the atmosphere relaxed while a giveaway and exclusive G-SHOCK swag added to the excitement. Both G-SHOCK and Worn & Wound teams mingled with the crowd, sparking conversations, encouraging hands-on time, and comparing their Squares, Mudmen, CasiOaks and more. A true highlight of the night was the wrist-shot station. With Worn & Wound’s staff photographer capturing attendees’ G-SHOCKs in action, the first hour turned i...

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo Worn & Wound
Bulgari Octo Finissimo Sep 23, 2025

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo

The Bulgari Octo Finissimo Automatic first debuted at Baselworld 2017, and I remember every journalist I ran into, telling me to go check out the Bulgari booth. I met with Pascal Brandt (then marketing manager), and a genuine watch geek I had known for some time. He showed me Octo Finissimo Automatic in titanium, and it was a “Wow” moment. I felt like I was holding a future classic in my hands, comparable to someone holding the Royal Oak for the first time in Basel in 1972 (and yes, there is a Genta connection). I had a couple of initial thoughts when I first experienced the Octo – I knew Bulgari had already made two of the slimmest complication Octo Finissimo’s in 2015 and 2016, but I chalked that to a fashion brand making a high complication for their wealthiest clients. But this was different, Bulgari managed to pull off the slimmest automatic watch that is lightweight, yet durable, with a micro-rotor movement for about $12,000. The second thought was that this is something special and, for me, a must own piece. Before I get into the ownership aspect of the Octo, I will give a brief history on how Bulgari got elevated to a serious watchmaking brand. The story of Bulgari’s transformation from a luxury fashion brand to a high-end watchmaker began in the year 2000. The watch industry was struggling after the late 1990’s financial crisis. In July 2000, Bulgari paid 37.6 million Swiss francs to acquire Gerald Genta SA, Daniel Roth SA, as well as Manufacture de Ha...

What is a Rehaut on a Watch Dial? Teddy Baldassarre
Sep 18, 2025

What is a Rehaut on a Watch Dial?

Most parts of a watch that you’ll encounter in your pursuit of horological knowledge are names that are fairly familiar and mostly self-explanatory: case, dial, hands, movement. (We run down the gamut of the most important watch parts in this article). But now and then, you may read about, or hear someone referring to, a watch’s rehaut - a somewhat intimidating-sounding French term that might give you pause at first. What is a rehaut, and what is it used for? Read on. Put simply, a rehaut (properly pronounced “Re-OHH” without the hard “T” sound at the end) is the French word for “flange,” which is the English term most often used in its place when discussing watches. It describes the rim between the periphery of the dial and the crystal. Unlike dials and cases and hands, not every watch has one. But for many of those that do, the rehaut is not only a frame that fills in the space between the dial edge and the crystal but also a utilitarian element that can add interest and even useful information to the dial itself.  Some watchmakers use the rehaut for staging the hour or minute markers, In the case of chronographs, like the TAG Heuer Carrera featured above, the rehaut can provide a spot for added functional markings like a tachymeter scale (which can use the built-in stopwatch to measure speeds relative to distance) or a pulsimeter (which works with the chronograph to measure heartbeat rates). Other watches might use the rehaut for calendar indications ...

Tissot Unearths the RockWatch SJX Watches
Tissot Unearths Sep 18, 2025

Tissot Unearths the RockWatch

Tissot reissues the iconic RockWatch of 1985, now in a larger case but once again made of granite sourced from the Swiss Alps. Although Tissot took a few liberties to suit modern tastes, such upsizing the case to 38 mm and adding monochromatic hands, the new RockWatch is impressive for its fidelity to the original, and retains all of the important details including its one-piece case and dial. Limited to 999 pieces, the RockWatch extends Tissot’s run of mining gems from its back catalogue. Initial thoughts Tissot has been digging through its archives for over a decade now. After excavating the enormously successful PRX in 2021, the colourful Sideral in 2023, and long-dormant Stylist last year, Tissot has finally hit bedrock. Watch cases carved from stone predate even the balance spring, but remained extremely niche and were often quite expensive until Tissot’s original 1985 RockWatch. While originally launched in Alpine marble, the line expanded to include numerous other materials. Historical RockWatches were produced in a variety of materials and featured red and yellow hands inspired by Alpine trail markers. As with most modern reissues, the 38 mm RockWatch is significantly larger than the originals, which were offered in 23 mm, 30 mm, and 33 mm sizes. In addition, modern AR-coated sapphire stands in for the tempered glass crystal of the original. Though larger, the construction is consistent with that of the original with its monobloc case and dial, which are milled...

SJX Podcast: Best of Geneva Watch Days SJX Watches
Audemars Piguet Sep 16, 2025

SJX Podcast: Best of Geneva Watch Days

On episode 10 of the SJX Podcast, SJX and Brandon Moore discuss the highlights and hands-on impressions from Geneva Watch Days, including the Greubel Forsey QP Balancier, Lange 1815 Tourbillon Black Enamel, Gérald Genta’s new Minute Repeater, and the latest perpetual calendars from Audemars Piguet. We also discuss the significance of Tag Heuer’s carbon hairsprings; after a short-lived launch in 2019, the brand has taken a mulligan and relaunched this technology with a key difference that might make carbon hairsprings a real alternative to silicon. Listen on Apple Podcasts, Spotify, and Youtube.  

Introducing: The Trilobe Trente-Deux Collection Fratello
Trilobe Sep 14, 2025

Introducing: The Trilobe Trente-Deux Collection

Trilobe is a brand we’ve featured on Fratello before, and I was fortunate to go hands-on with the collection last April at Watches and Wonders. The Parisian brand specializes in watches with a distinctive time-telling display. A series of rotating discs shows hours, minutes, and seconds. It’s a wonderfully straightforward concept that now achieves a […] Visit Introducing: The Trilobe Trente-Deux Collection to read the full article.

Berneron Complicates Things with the Quantième Annuel (Live Pics) Worn & Wound
Berneron Sep 12, 2025

Berneron Complicates Things with the Quantième Annuel (Live Pics)

The inaugural watch by haute Swiss independent Berneron, the Mirage 38, had a markedly poetic design. With a free-flowing case shape, twisting hands, and a distorted dial, it would be easy to consider it as a design of pure aesthetics. Looks deceived, however, as the form was driven by a movement concept that rejected the standard circular shape, allowing for a large barrel, and thus a 72-hour power reserve in a small and thin body. Nevertheless, the outcome was undoubtedly one of whimsy, where evocative design outweighed pure function, if there was a clever horological backing. Often, brands, especially young ones, stick to a theme to carve a niche for themselves within a crowded industry, but that’s not the approach of Berneron. For the brand’s second model, announced just before Geneva Watch Days, whimsy is nowhere in sight. Instead, the brand made a sharp turn into practicality and legibility, if through a decidedly haute lens. Titled the Quantième Annuel, it has a design that verges on the traditional, especially compared to the Mirage. The first model within their “quantième” collection, which will house their complicated pieces, the QA is an annual calendar jump hour with a design driven by logic in terms of how it is read, the movement architecture, and how it is set. The flow of the dial is meant to be top to bottom, left to right. Following that order, time is read hour, minute, second, and the day, date, and month. The hour is digital, as it is a jump ...

[VIDEO] Recapping the Paulin Mara Dive Watch Showroom Launch Event with Jason Heaton Worn & Wound
Sep 11, 2025

[VIDEO] Recapping the Paulin Mara Dive Watch Showroom Launch Event with Jason Heaton

Most recently, in our ongoing series of events at the Windup Watch Shop’s Brooklyn Showroom, we partnered with Paulin to celebrate the launch of their first dive watch: the Mara. The Scottish brand’s latest release is a rugged, spec-heavy timepiece built for daily adventures and more demanding expeditions. Paulin chose our showroom for its laid-back atmosphere, reputation within the NYC watch community, and its ability to host both hands-on watch time and intimate Q&As;-an opportunity they fully embraced. The evening began with the public unveiling of the Mara, a 300-meter diver in stainless steel measuring 39.7mm across. Its robust case features lugs that angle inward for a distinctive stance, while the playful, geometric hour markers give the dial a unique personality. The Mara comes in blue or black, each paired with a domed sapphire bezel-bright blue for the former, a ghostly grey for the latter. Both drew plenty of admiration from attendees. The room was set with imagery from Scotland’s beaches, Land Rovers, and underwater scenes, complemented by a Bruichladdich whisky tasting station. Guests mingled with Paulin designer Katie Muir and Jason Heaton-diver, journalist, podcaster (The Grey NATO), author (The Tusker Novels), and Explorers Club member-who had field-tested the Mara on Scotland’s rugged shores and starred in the watch’s launch campaign. After plenty of whisky and watch talk, Jason sat down with Worn & Wound’s Head of Partnerships, Kyle Sna...

Is The Tudor Black Bay 54 “Lagoon Blue” A Perfect Summer Watch? Fratello
Tudor Black Bay 54 “Lagoon Sep 8, 2025

Is The Tudor Black Bay 54 “Lagoon Blue” A Perfect Summer Watch?

When Tudor released a new “Lagoon Blue” take on the Black Bay 54, I knew I had to get my hands on it. You see, Tudor is a brand I keep coming back to. Unlike Rolex, which pursues constant iterative improvement above all else, Tudor seems to get more leeway to experiment and play with […] Visit Is The Tudor Black Bay 54 “Lagoon Blue” A Perfect Summer Watch? to read the full article.

TAG Heuer Introduces Carbon Monaco And Carrera Models Equipped With The Revolutionary TH-Carbonspring Fratello
TAG Heuer Introduces Carbon Monaco Sep 4, 2025

TAG Heuer Introduces Carbon Monaco And Carrera Models Equipped With The Revolutionary TH-Carbonspring

Watch brands are constantly pushing the boundaries of new materials. Several brands have proprietary ones that they use for cases, dials, and hands, but using new materials for calibers happens far less frequently. Today, TAG Heuer introduces a carbon hairspring as a revolutionary next step in material use for watch movements. The innovative TH-Carbonspring was […] Visit TAG Heuer Introduces Carbon Monaco And Carrera Models Equipped With The Revolutionary TH-Carbonspring to read the full article.

Introducing – The Unimatic x Massena LAB Modello Quattro U4S?T?SPW Meteorite Monochrome
Massena Lab Modello Quattro U4S?T?SPW Meteorite Sep 3, 2025

Introducing – The Unimatic x Massena LAB Modello Quattro U4S?T?SPW Meteorite

UNIMATIC and Massena LAB are old friends at this point, and we’ve covered no fewer than five watch collaborations since 2020. The latest Modello Quattro U4S?T?SPW sales are limited to Geneva Watch Days 2025, but those lucky enough to attend and get their hands on one are in for a treat. The watch celebrates NASA’s […]

News – IWC Launches Curated: Restored & Certified Vintage Watches Available in Selected Boutiques Monochrome
IWC Launches Curated Restored & Sep 1, 2025

News – IWC Launches Curated: Restored & Certified Vintage Watches Available in Selected Boutiques

The watch market is in rapid evolution. There was a time when watch brands were selling new timepieces, leaving the second-hand and vintage markets in the hands of independent shops. However, times have changed. Consumer behaviours have evolved, with watch enthusiasts rightfully demanding more trust in the process of acquiring pre-owned and vintage models. For […]

Introducing: The Seriously Fun Paulin Mara Dive Watches Fratello
Aug 21, 2025

Introducing: The Seriously Fun Paulin Mara Dive Watches

Ever since I had my first taste of Paulin’s watches almost two years ago, I have been all ears whenever the brand releases something new. But I was particularly excited when Nacho alerted me about the Glaswegian brand’s take on a dive watch. Put the most popular category of watches in the capable hands of […] Visit Introducing: The Seriously Fun Paulin Mara Dive Watches to read the full article.

Introducing – The New Girard-Perregaux Laureato Skeleton Aston Martin in Black Ceramic Monochrome
Girard-Perregaux Laureato Skeleton Aston Martin Aug 7, 2025

Introducing – The New Girard-Perregaux Laureato Skeleton Aston Martin in Black Ceramic

The symbiotic relationship between mechanical watches and motorsports shows no signs of waning. When Girard-Perregaux was in the hands of Italian CEO Luigi Macaluso, a former rally driver, the brand forged a partnership with Ferrari in 1994, lasting ten years. In 2021, with Patrick Pruniaux at the helm, Girard-Perregaux became the official watch partner of […]

Porsche Design Bares it All With their Latest Limited Edition Worn & Wound
Porsche Design Bares it All Jul 23, 2025

Porsche Design Bares it All With their Latest Limited Edition

Back in April, Porsche Design quietly hosted an event that gave the press the opportunity to go hands-on with a selection of current offerings and upcoming launches across its merchandise, sunglasses, luggage, and, of course, watch collections. This was a rare opportunity given that, apart from occasional meetups or the secondary market, there has been no simple way to physically put your hands on a Porsche Design watch. That is until now, as Porsche Design has announced a new retail partnership with Watches of Switzerland, allowing enthusiasts to shop the collection physically. Alongside that announcement, and perhaps more pertinent to our readers, Porsche Design has debuted a new Chronograph 1 1975 Limited Edition model that I spent some hands-on time with at that earlier event.   Exactly 50 years ago, Porsche Design released an uncoated version of the original Chronograph, to which this model pays tribute. That model was meant to complement the all-black 1972 Chronograph 1 model, as this new version is intended to complement the modern all-black version that was released in commemoration back in 2022. One key change here, though, is in the chosen material. While the original 1975 uncoated Chronograph 1 was crafted in steel, this new version has been machined from titanium, still uncoated but bead blasted for finish. It will offer slightly warmer hues and a lighter weight-wearing experience than the original, but it will still deliver a similar vibe with a modern twist...