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TAG Heuer Names Béatrice Goasglas CEO SJX Watches
TAG Heuer Names Béatrice Goasglas CEO Mar 13, 2026

TAG Heuer Names Béatrice Goasglas CEO

After the unexpected departure of its last leader at the start of the year, TAG Heuer has announced Béatrice Goasglas will take over as chief executive officer starting May 1, 2026. Currently president of the brand’s Americas division, Ms Goasglas’ background lies in digital marketing and client experience. She joined TAG Heuer in 2018 as vice-president of Digital & Client Experience, before rising to head the Asia-Pacific market. Notably, she worked with Frederic Arnault on Connected smartwatch during her stint at TAG Heuer headquarters, at the time one of the brand’s most important projects. Mr Arnault rose to chief executive of TAG Heuer, then moved on to head the LVMH Watch Division. He is now leading “quiet luxury” label Loro Piana, although Mr Arnault is known to retain an eye on the watch brand he once led. Prior to that, she held digital marketing and client-relations roles in fashion and cosmetics. While this background e-commerce and client relationships is an unusual background for the chief of a mainstream watch brand, it is perhaps useful and fitting for the luxury watch industry in the 21st century, and also revealing as to where TAG Heuer wants to go.  

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Craft at Scale: Audemars Piguet’s Industrial Strategy SJX Watches
Audemars Piguet s Industrial Strategy Audemars Mar 6, 2026

Craft at Scale: Audemars Piguet’s Industrial Strategy

Audemars Piguet (AP) is a storied name in haute horlogerie, and has long been the public face of the Vallée de Joux, the cradle of high complications in Switzerland. It’s also the only brand in the so-called ‘holy trinity’ to employ a Chief Industrial Officer (CIO). We sat down with Lucas Raggi to understand his role in shaping AP’s industrial strategy. The historical home of Audemars Piguet. Image – Audemars Piguet The context Having closed the chapter on the brand’s first 150 years, AP is flying high. According to Vontobel estimates, the brand generated more than CHF2.4 billion in 2025, making it the third-largest brand by revenue after mass market masters Rolex and Cartier. The brand is estimated to have produced more than 50,000 watches in 2025, up from 30,000 just a few years ago. The ribbon-cutting ceremony at the opening of AP’s new Arc Manufacture in Le Brassus. Image – Audemars Piguet The new Arc Manufacture, which just came online, might raise the ceiling further. In a 2022 interview then-chief executive François-Henry Bennahmias suggested AP would be capable of making up to 65,000 watches annually by 2027. These numbers represent extraordinary growth for a century-old family owned brand that makes complicated watches. So how does a brand like AP (nearly) double its output in less than a generation without sacrificing small-scale craftsmanship? In short, thoughtful industrialisation. The recently opened Arc Manufacture in Le Brassus. Image – A...

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In-Depth: Orient Star’s Smart Silicon Escape Wheel SJX Watches
Seiko Epson’s massive industrial base Feb 26, 2026

In-Depth: Orient Star’s Smart Silicon Escape Wheel

While silicon mechanical movement components have swept across Switzerland, adoption has been slow within the Japanese watch industry, stymied by Swiss patents and professed concerns over the material’s durability. To this day, it remains the unlikely domain of Orient Star, a small brand with priority access to Seiko Epson’s massive industrial base. This positions Orient Star to capitalise on consumer demand for increasingly long power reserves, without sacrificing performance. Thanks to an ultralight and geometrically efficient escape wheel with a patented design, Orient Star is able to deliver a 70-hour power reserve without resorting the same counter-productive trade-offs to balance energy made by some Swiss peers – here’s how it was done. A silicon wafer of escape wheels. Image – Seiko Epson The quest for longer power reserves Recent consumer demand for longer power reserves has sent the industry’s engineers scrambling for ways to increase the autonomy of existing movement platforms. A movement’s power reserve is dictated by the length of the mainspring, which unwinds at a constant rate. That is why using a chronograph doesn’t cause a watch to run down faster – usually. Of course, you need to find somewhere to fit that extra length of mainspring while maintaining the movement’s dimensions, such as by thinning out the barrel walls, narrowing the inner barrel arbour radius, or, reducing the thickness of the mainspring. However, while decreasing the ma...

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Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl Monochrome
Czapek Antarctique S Ice Cloud Feb 25, 2026

Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl

Among the incredible variety of materials used to decorate dials, mother-of-pearl is an all-time favourite. Obtained from the inner lining of oyster and mollusc shells, mother-of-pearl is a captivating, naturally iridescent material that adds a unique shimmer to dials. Working with GT Cadrans, a specialist Swiss dial manufacturer, Czapek embellishes its Antarctique S and Promenade […]

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Introducing - H. Moser & Cie. Releases its First Ceramic Model with the Streamliner Tourbillon Concept Ceramic Monochrome
H. Moser & Cie Releases Feb 18, 2026

Introducing - H. Moser & Cie. Releases its First Ceramic Model with the Streamliner Tourbillon Concept Ceramic

In just six years, H. Moser & Cie.’s fluid Streamliner luxury sports watch collection with integrated bracelets has grown exponentially. An indication of the roadmap Moser envisioned for the Streamliner, the first model of 2020 featured a sophisticated flyback chronograph. Now home to models ranging from central seconds to perpetual calendars and from small seconds […]

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Urwerk’s Reimagines Entry-Level UR-100V in Ceramic SJX Watches
Urwerk s Reimagines Entry-Level UR-100V Feb 9, 2026

Urwerk’s Reimagines Entry-Level UR-100V in Ceramic

Urwerk continues to iterate its most accessible model with the UR-100V “LightSpeed” Ceramic. The Lightspeed is essentially a variation of an earlier model, with ceramic composite replacing carbon composite. The ceramic composite incorporates fibreglass and carbon fibre, giving it a textured surface and greater strength. Though it’s relatively affordable compared to other Urwerk models, the UR-100V still retains the brand’s signature elements, including a wandering hours display and various astronomical-time indicators on the dial. Initial thoughts The UR-100V now exists in a multitude of variations, perhaps too many, but the Lightspeed stands out as one of the most interesting in both material and style. The ceramic composite case is appealing for both its appearance and utility – it is hard, strong, and lightweight – and is being used for the first time by Urwerk. It also doesn’t cost that much more than earlier versions of the model, making this iteration more compelling. More broadly, I would have liked Urwerk to vary the display across the UR-100V line, beyond the case material, making each iteration more distinct. As they stand, most share the same dial and indications, with only the case changing for each edition. Light and white Because the case is a ceramic composite rather than pure ceramic, it has a textured surface with a slight glossiness. These characteristics stem from the fibreglass and carbon fibre sheets within the composite, explaining the w...

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First Look - The Laco x Circula ProLab Combines 170 Years of Shared Pforzheim History Monochrome
Laco x Circula ProLab Combines Feb 6, 2026

First Look - The Laco x Circula ProLab Combines 170 Years of Shared Pforzheim History

Pforzheim is known as Germany’s “Golden City” for its jewellery and watchmaking (alongside Glashütte) activities, and both Laco and Circula have deep roots there. Each brand is celebrating an anniversary, 100 years for Laco and 70 years for Circula, and they’ve partnered to celebrate with a pair of watches honouring each brand and German watchmaking […]

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First Look - The H. Moser & Cie. Endeavour Tourbillon Skeleton Monochrome
H. Moser & Cie Endeavour Tourbillon Jan 28, 2026

First Look - The H. Moser & Cie. Endeavour Tourbillon Skeleton

Among its multiple collections, which consist of the sporty Pioneer, the integrated Streamliner, and a few Heritage watches, H. Moser & Cie‘s Endeavour represents the brand’s vision of an elegant watch, often paired with a twist – should it be a pared-back “concept” dial or unexpected textures and colours. The Endeavour, as the brand’s classic […]

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Blancpain’s Chinese Calendar Meets “Salmon” Grand Feu Enamel SJX Watches
Blancpain s Chinese Calendar Meets Jan 23, 2026

Blancpain’s Chinese Calendar Meets “Salmon” Grand Feu Enamel

Now an annual affair, Blancpain has just released the Villeret Calendrier Chinois Traditionnel 2026 for the year of the fire horse arriving on February 17, 2026. Though it’s based on a longstanding model, the 2026 edition is dressed in striking new livery. A 50-piece limited edition in platinum with a salmon-coloured grand feu enamel dial, the Calendrier Chinois marks the Year of the Fire Horse in a way that few brands can: with a fully-mechanical Chinese calendar complication. Initial thoughts Building a traditional Chinese calendar complication on wristwatch scale was a real first back in 2012 when Blancpain first unveiled the Calendrier Chinois Traditionnel. While many brands introduce yearly limited editions to honour each year’s symbol of the Chinese zodiac, Blancpain’s annual edition is elevated by a thematic sincerity that comes along with the dedicated complication. This specific edition aside, the Blancpain Chinese calendar is notable and interesting for being one of the few such calendars on the market. It’s a technical achievement and is further upgraded with Blancpain’s patented under-lug correctors for the calendar. The defining colour of the 2026 Chinese calendar comes from its warm, salmon-tone dial. Executed in milky grand feu enamel, the dial is as glossy as ever, and features twin Blancpain ‘secret signatures’ on the lower half of the dial. The often underrated Villeret collection is one of the subtler gems in modern high horology, and it is...

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Louis Vuitton’s Tambour Converges on Guilloché SJX Watches
Louis Vuitton s Tambour Converges Jan 19, 2026

Louis Vuitton’s Tambour Converges on Guilloché

Louis Vuitton iterates on last year’s surprise launch with the Tambour Convergence Guilloché. The brand’s unexpectedly elegant take on the montre à guichets now gains an engine-turned decor on its front. Initial thoughts  Louis Vuitton (LV) surprised when it unveiled the Convergence last year. Not necessarily the sort of watch one would expect from Louis Vuitton, the Convergence was a strong sign of the brand’s pivot towards in-house manufacturing and more creative high horology. The Convergence was chic and unique, leaning more into the craft of watchmaking, compared to the sportier Tambour on a bracelet. And the LFT MA01.01 inside serves as a good example of what time-only movements inside watches above a certain price point should be like.  The Convergence Guilloché builds on the appeal of the original. By using a radial, wavy decoration executed on a hand-operated rose engine, LV has kept the 1930s allure of the Convergence while adding value in terms craftsmanship with the hand-applied engine turning. And the engine turning is not merely an aesthetic feature but also experiential. Guillochage is typically found on dials, shielded behind glass, so the tactile interaction with the rose-cut pattern on the case is certainly interesting. While this is probably not the best idea for wear-resistance, it is beautiful and historical. Guillochage was traditionally meant to be experienced in a tactile manner: pocket watches in the past were often engine turned in or...

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Reviewing The New Rado Captain Cook High-Tech Ceramic Chronograph WatchAdvice
Rado Captain Cook High-Tech Ceramic Dec 26, 2025

Reviewing The New Rado Captain Cook High-Tech Ceramic Chronograph

Rado has recently released the new Captain Cook High-Tech Ceramic Chronograph in black ceramic, and we wanted to test the latest iteration from the brand. What We Love The combination of matte and polished ceramic looks good The colourway is highly versatile The dial & bezel are highly legible during both day and nighttime thanks to the Super-LumiNova What We Don’t The bracelet clasp design is a little fiddly to open and close The screw-down pushers are not the easiest to operate when on the wrist It is a thick watch and won’t suit smaller wrists Overall Rating: 7.75/10 Value for money: 7.5/10 Wearability: 7.5/10 Design: 8.5/10 Build quality: 7.5/10 As a watch enthusiast, there’s plenty of pieces out there to choose from. From low-end entry-level models to super high-end grand complications, the range is vast. But if you’re looking for a mid-level piece as a daily wearer, then the Captain Cook has always been the go-to model from Rado. As their tagline suggests, they are the Master of Materials when it comes to High-Tech ceramic, and as a material, ceramic is both versatile and robust. So much so that I bought my wife an all-white High-Tech Ceramic Rado True Thinline about 10 years ago, and it looks the same as the day I walked out of Wallace Bishop in Brisbane. The last Rado I personally reviewed was over 2 years ago now – the Bronze Captain Cook Chronograph which you can read about here, and I was quietly impressed with the watch and the value for money at the ...

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Patek Philippe’s Grand Exhibition Returns to Europe in Milan SJX Watches
Patek Philippe s Grand Exhibition Returns Dec 15, 2025

Patek Philippe’s Grand Exhibition Returns to Europe in Milan

Patek Philippe has just revealed details about the Watch Art Grand Exhibition Milan 2026, which is set to take place in October 2026. The event marks the seventh edition of the brand’s large-scale public exhibition series, and its return to Europe following the most recent instalments in Tokyo, Singapore, and New York. The biggest yet With a display area covering 2,540 square metres, the exhibition will be the largest Watch Art event organised by Patek Philippe to date. As with previous events in the series, the exhibit will feature immersive replicas of the brand’s Salon on Geneva’s Rue du Rhône, the manufacture at Plan-les-Ouates, and the Patek Philippe Museum, all constructed under the dome of the Palazzo delle Scintille, now known as CityOval. For a taste of what’s in store, the Patek Philipe website still hosts an immersive experience of the 2022 edition in Tokyo. The exhibition will showcase the brand’s entire current collection, alongside a dedicated Rare Handcrafts selection comprising dome clocks, pocket watches, and wristwatches, with around 500 pieces in total on display. Artisans will also be on hand to demonstrate techniques like miniature enamel painting, cloisonné enamel, hand engraving, wood marquetry, guilloché, and gem-setting. As is customary for Watch Art exhibitions, the Milan event will see the launch of several limited-edition watches across different segments of the collection. The 2023 Tokyo exhibition, for instance, included a Rare Ha...

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Do Rolex Watches Tick? It's All In The Beat Teddy Baldassarre
Rolex Dec 8, 2025

Do Rolex Watches Tick? It's All In The Beat

“Do Rolex watches tick?”  This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are  indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...

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In-Depth: Breguet’s Constant-Force Magnetic Escapement SJX Watches
Breguet s Constant-Force Magnetic Escapement Dec 4, 2025

In-Depth: Breguet’s Constant-Force Magnetic Escapement

Earlier this week, Breguet rounded off its grandiose 250th anniversary with the unexpected launch of the Expérimentale 1 chronometer in Paris. Showcasing modern Breguet’s most impressive innovation to date - a magnetic constant-force escapement - the watch left many scratching their heads simply because the novel invention defies easy explanation. Here we explain the actual functioning of this remarkable invention, and why it represents such a significant step forward in terms of chronometry and escapement technology. The origins of the concept Before turning to the decidedly modern and futuristic Expérimentale 1, we must first take a short trip to the past and consider how the idea of using magnets in mechanical escapements first came to life. For that we must turn to the late 1930s, when Cecil Frank Clifford, Fellow of the British Horological Institute (BHI), started experimenting with oscillators maintained by magnetic rails or escape wheels.  He was granted a British patent in 1954 for a variety of magnetised escape wheels paired with elastic vibrating magnetic blades. The device would operate silently and Clifford envisioned it being used for naval underwater torpedoes, so the lack of ticking would be harder to pick up by sonars.  Iterations of Clifford magnetic escapements. His designs were rudimentary. The principle was that the escape wheel would be braked by a vibrating pair of magnetised blades (in several possible configurations), while simultaneously ...

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Introducing - The New TAG Heuer Carrera Chronograph x fragment Limited Edition Monochrome
TAG Heuer Carrera Chronograph x fragment Dec 2, 2025

Introducing - The New TAG Heuer Carrera Chronograph x fragment Limited Edition

TAG Heuer’s classic Carrera Chronograph has gotten a lot of mileage since its introduction by Jack Heuer in 1963. To celebrate its 60th anniversary, TAG Heuer looked back to the original curved acrylic crystals of the 1960s and 1970s and reinterpreted them in domed sapphire crystal. Known as the Carrera Glassbox, the smooth, domed sapphire […]

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Breguet’s Magnificent Magnetic Expérimentale 1 SJX Watches
Breguet s Magnificent Magnetic Expérimentale Dec 1, 2025

Breguet’s Magnificent Magnetic Expérimentale 1

Breguet concludes its 250th anniversary with the brand’s most forward-thinking watch, the Expérimentale 1 that boasts a magnetic, true constant force escapement. Equipped with a frictionless escape wheel and pallet lever driven by magnetic forces, the movement runs at 72,000 beats per hour, or 10 Hz – arguably making the Expérimentale 1 the ultimate Breguet chronometer. Impressively innovative with its use of silicon, magnets, and clever teeth geometry, the limited edition watch also marks the start of the Expérimentale line, a collection that will serve as a platform to debut new complications, technology, and designs. Initial thoughts While some might have been expecting an updated Sympathique, Breguet instead surprised with perhaps the most advanced wrist-borne mechanical chronometer in modern watchmaking. Taking cues from Abraham-Louis Breguet’s own “constant force” escapements, Breguet today harnessed the power of permanent magnets and unique teeth geometry to built a genuinely friction-less, constant torque escapement. In fact, the new escapement appears to be the only truly frictionless and constant force escapement on the market today.  Magnets have been employed in escapements in the past, but this approach was historically unreliable. Breguet appears to have discovered the right formula for a magnetic escapement. Several functioning prototypes were on show at the launch event. Moreover, Breguet chief executive Gregory Kissling explained that the ma...

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Inside the Hamilton x Worn & Wound Call of Duty NYC Pop-Up Event Worn & Wound
Hamilton x Worn & Wound Nov 25, 2025

Inside the Hamilton x Worn & Wound Call of Duty NYC Pop-Up Event

When our friends at Hamilton first approached us about teaming up for an event this year, we had no idea it would involve one of the most iconic gaming franchises of all time. Just last week, Hamilton released the Khaki Field Auto 38mm Call of Duty Special Edition alongside the global launch of Black Ops 7, and Worn & Wound was honored to help celebrate by hosting a special gathering for NYC-based enthusiasts at the Hamilton x Call of Duty pop-up in Manhattan. The space was fully immersed in Call of Duty atmosphere-gear, watches, and of course, gaming stations. At the center of it all was a stunning optical-illusion installation by artist Michael Murphy, immediately grabbing the attention of everyone who walked in. It set the tone: bold, immersive, and cleverly detailed. Knowing how much our audience loves pairing their watches with well-designed gear, Hamilton invited us to curate a supporting selection of EDC essentials that would complement the Special Edition Khaki Field both visually and functionally. We had a blast assembling a kit of items from OEG EDC, Able Carry, Maratac, Spring Made, and Big Idea Design. Midway through the evening-after a warm welcome from Hamilton’s new CEO, Francesca Ginocchio, and an overview of the watch-we presented the curated items… and then took things up a notch. Each item was individually gifted to lucky attendees, turning part of the night into a lively, watch and gear celebration. Guests were also handed a special mission: b...

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