Worn & Wound
Bremont’s Latest Terra Nova is a Caramel Colored Limited Edition
I think it’s possible that when it’s all said and done, no brand will have had a more consequential 2024 than Bremont. I can imagine a watch environment three or four or five years out into the future where this brand is fundamentally changed (even from how we see it now, after what most would agree is a tumultuous recent period), and we can pinpoint the start of that change in 2024. Specifically, at Watches & Wonders 2024, when the brand unveiled its new look, and the watch world, almost in unison, shook their heads. We wrote about Bremont’s big rebrand when it happened, after getting a look at the watches themselves. It’s the single article we’ve published this year that I find myself being asked about over and over again. The Bremont rebrand comes up at local watch meetups, in Instagram group chats, and even in conversations with enthusiasts at our Windup events this year. People still have strong opinions about Bremont’s new direction. Predictably, something else has happened: more people are seeing these watches in person, and public opinion is shifting accordingly. I stand by my original assessment, which is mostly just total confusion and a desire to wait and see what happens next. I thought the new Supermarine references I saw were quite unremarkable, but the Terra Nova references, particularly the simple time only model, had some promise. I still like the way this looks in the wrist shot I took in the Bremont booth at Watches & Wonders, even if the...
