Worn & Wound
G-SHOCK’s Latest NASA Themed Watch is Here
This past weekend marked the 55th anniversary of the moon landing, unquestionably one of the greatest achievements in the history of humanity. When Neil Armstrong set foot on the lunar surface, it changed the world forever. We all know the story of Omega, the Speedmaster, and how that chronograph became the “moonwatch,” but there are plenty of other brands and watches that have attempted to jump on the moon landing and NASA bandwagon in some way. Some of these are successful, some of them are not. But one series of releases that I’ve always thought of as genuinely pretty charming are G-SHOCK’s NASA themed watches, the fifth iteration of which was recently unveiled. I think one of the reasons these watches work is because you could argue that NASA and G-SHOCK are organizations that share a certain ethos of problem solving rooted in science. NASA, of course, is in the business of solving problems related to the foundations of physics. The fundamental challenge of getting to the moon, after all, is escaping the earth’s gravity. There’s no moonshot if you can’t get out of low earth orbit. G-SHOCK, on the other hand, has a far more niche interest: creating the most indestructible, shock resistant watch possible. Through materials research and a lot of trial and error, they’ve been the kings of tough watches for decades. The new GW6900-NASA241 takes design inspiration from an unusual but appropriate source: old-school Casio calculators. You can imagine that a...
