Business News: Swiss Watch Exports Forecast to Drop 25% in 2020
Swiss private bank Vontobel has just published its highly-regarded annual report on the luxury watch industry – the news for 2020 is grim. Put together by a team led by managing director Rene Weber, the Vontobel Luxury Goods Shop predicts a 25% fall in Swiss watch exports in 2020 – the biggest drop in 50 years as a result of the COVID-19 coronavirus pandemic. A proxy for the global luxury watch market, Swiss watch exports declined 22% during the 2008 financial crisis, and recovered swiftly the year after. But during the financial crisis there were no store or factory closures, and no halt to international travel. Since mid-March most watch brands, including giants Rolex and Patek Philippe, have shut their factories, or introduced short-time work, with between 60-70% of employees at Swatch Group working reduced hours. File photo of the Rolex factory in Bienne that’s gone quiet for now. Photo – Rolex At the peak of the pandemic in China, when practically the entire country was in lockdown, Vontobel estimated February sales fell 80%, something it expects will be repeated throughout the rest of the world. And even e-commerce is not enough to alleviate the situation substantially, because of logistical challenges. The report notes that as of mid-March,”the Swiss watch industry has come to an almost global standstill.” Unsurprisingly, the bank expects the pandemic to result in a steeper fall and slower recovery for the Swiss watch industry. The bank expects a s...
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