Apr 27, 2023
Mr Jones Adds A Perfectly Useless Afternoon to their Growing Lineup of Mechanical Watches
Mr Jones Watches is a British brand that has been around since 2007, and in that time has carved out a niche that is really occupied by them and them alone. The brand specializes in “unusual watches that tell a story,” with dials that are full of unique artwork, visual puns, and feature curious methods of telling the time. For example, a favorite of mine is “The Accurate,” which is modeled after the concept of memento mori and features the words “Remember” and “You will die” incorporated into the hour and minute hands, respectively. Another watch, “Number Cruncher,” puts a bright blue monster front and center, with a jumping hour mechanism in its hand, and minutes reflected in a cross section of its stomach. You get the idea. Now, one of their most popular watches is available for the first time in a mechanical version, and it’s particularly appropriate as we approach the lazy days of summer. The watch, which is dubbed “A perfectly useless afternoon,” takes a bird’s eye view of a pool scene, with a figure lounging and floating peacefully across its surface. Naturally, the figure rotates around the dial, with their leg pointing to the correct hour. Minutes are read through the pool’s only other occupant, a rubber duck at the dial’s perimeter. The watch was designed by Belgian illustrator Kristof Devos, who was inspired by words of Chinese writer and philosopher Lin Yutang, who said “If you can spend a perfectly useless afternoon in a perf...
Time+Tide
