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Results for Lange 1815

816 articles · 6 videos found · page 13 of 28

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Conversations: Wilhelm Schmid of Lange on New Launches and Allocation SJX Watches
Apr 20, 2021

Conversations: Wilhelm Schmid of Lange on New Launches and Allocation

With A. Lange & Söhne having unveiled a compact line-up of new models – just three strong – at Watches & Wonders 2021, I had assumed my chat with its chief executive Wilhelm Schmid would be similarly concise. But last week’s video interview turned out to be more interesting, because we went on to discuss Lange’s strategy for distribution and allocation. Mr Schmid outlined the new models for 2021 (so far), and then detailed the tweaks to the brand’s retail strategy – in the face of overwhelming demand for certain models, and shortages due to pandemic-induced disruptions. The discussion is worth a read for a Lange aficionado, but also more broadly for anyone interested in a well-reasoned explanation of how a watch brand has to balance all of the factors involved in getting a desirable watch onto the wrist of a client. Wilhelm Schmid, working from home The interview was edited for clarity and length. SJX: Lange only introduced three models at Watches & Wonders, but they were all warmly received – I liked them myself. Tell us about how the new watches came about. Wilhelm Schmid: So for this year, we decided to go back to the core of the business, which is always the Lange 1. We launched the Lange 1 Tourbillon Perpetual Calendar in 2013, which was a great watch, because of its two big complications. But we also realized that we were running our Langematik Perpetual Calendar since 2001, almost 20 years, well, actually 20 years this year. That was the only standal...

Dresden Semper Opera Five-Minute Clock - The Inspiration For A. Lange & Söhne’s Large Date - Celebrates 180th Anniversary Quill & Pad
A. Lange & Sohne Apr 11, 2021

Dresden Semper Opera Five-Minute Clock - The Inspiration For A. Lange & Söhne’s Large Date - Celebrates 180th Anniversary

The 180th anniversary of Dresden’s famous Semper Opera takes place on April 12, 2021. Home to the Saxon State Opera and the Saxon State Orchestra concert hall, the historic building also features the innovative Five-Minute Clock, which was the inspiration for A. Lange & Söhne's now iconic large date. Sabine Zwettler shares the story behind this clock and how it inspired the most powerful visual element of A. Lange & Söhne's Lange 1.

A. Lange & Söhne Unveils the Lange 1 Perpetual Calendar (sans Tourbillon) SJX Watches
A. Lange & Sohne Apr 7, 2021

A. Lange & Söhne Unveils the Lange 1 Perpetual Calendar (sans Tourbillon)

A. Lange & Söhne first unveiled the Lange 1 Tourbillon Perpetual Calendar in 2014.  Still the most complicated Lange 1 in the line up, the watch combined an instantaneous perpetual calendar with a discreet tourbillon only visible on the back side. Fast forward seven years later, Lange finally unveils a simplified version – but still a complicated watch – the Lange 1 Perpetual Calendar, now without the tourbillon. Two variants are available: in pink gold with a grey dial, or in white gold with a solid pink gold dial. Initial thoughts At a glance, one can be forgiven for thinking this is another version of the Lange 1 Perpetual Calendar Tourbillon. It is, however, a completely new model that distills the design to focus on a fascinating perpetual calendar, without the added complexity and cost of a tourbillon. In typical Lange style, there were no shortcuts taken: the watch is powered by a new(ish) movement, rather than the same calibre minus the tourbillon. The removal of the tourbillon makes it more accessible, but the new watch is still a hefty €98,000 with the grey dial (and a bit more for the pink gold). At the same time, it might dilute the status of the pricier, flagship tourbillon variant. Nevertheless, the Lange 1 Perpetual Calendar is intrinsically an exemplary perpetual calendar – in both construction and design – especially the pink gold dial (or “salmon”) being a trendy colour that would likely be the more popular choice. An upgraded moonphase ...

A. Lange & Söhne Refreshes the Triple Split in Style SJX Watches
A. Lange & Sohne Apr 7, 2021

A. Lange & Söhne Refreshes the Triple Split in Style

When A. Lange & Söhne first introduced the Triple Split in 2018, it was an incremental improvement over the Double Split but still a landmark, being the first watch capable of recording twin elapsed times of up to 12 hours. Lange remains the only watchmaker to offer a split-seconds chronograph of this magnitude. And now at Watches & Wonders 2021 it is unveiling the Triple Split in a new guise of pink gold and a blue dial. Initial thoughts Interestingly, Watches & Wonders 2021 marks the first major watch fair where Lange has not introduced any new timepieces with either a silver or black dial. Instead, the new Lange models all feature bold dial colours that break away from tradition – and I’m all for it. The new Triple Split is a merely facelift of the original, which had a dark grey dial and white gold case that gave it an austere characteristic of Lange. In contrast, the new model sheds its predecessor’s sternness with the rich combination of a blue dial and pink gold case, allowing it to come across as significantly more contemporary. I really like the new look. It’s eminently striking, while also being intriguing as it’s an unusual colour combination for Lange, which typically makes its watches with either silver or black dials. I particularly like the rhodium-coloured sub-dials, that contrast distinctly against the blue dial. Regardless of colour, the Triple Split is a magnificently complicated watch, one of the most complicated that Lange produces. Arguab...

A. Lange & Söhne Unveils the Little Lange 1 Moon Phase Aventurine SJX Watches
A. Lange & Sohne Apr 7, 2021

A. Lange & Söhne Unveils the Little Lange 1 Moon Phase Aventurine

First unveiled in 2009 as a ladies’ watch, the Little Lange 1 Moon Phase is the petite sibling of the full-sized Lange 1 Moon Phase. Previously available with a guilloche dial, as well as the silver-and-blue livery for the brand’s 25th anniversary, the model now gets a sparkly new look with the Little Lange 1 Moon Phase Aventurine. And because it’s historically been a women’s timepiece, the new model includes a variant with 56 brilliant-cut diamonds on the bezel. Initial thoughts Lange seemingly used the entry-level Saxonia to gauge the demand for aventurine glass (back in 2018). Consumers no doubt responded with a resounding yes, because we now see the same material in the Lange 1, the brand’s flagship product line. The new Little Lange 1 is a showstopper with its aventurine glass dial. Lange’s watches are mostly equipped with either a silver or black dial, possessing a sort of German austerity. However, in recent years Lange has been experimenting with dials in atypical colours or materials – like the recent Saxonia that also has an aventurine-glass dial – and the new Little Lange 1 Moon Phase continues that trend. The aventurine dial works even better here than it does on the time-only Saxonia due to the thematic congruence with the moon phase. Meant to evoke a “bright moonlit night” according to Lange, the dial does look stunning in the press photos. And although I’m not usually a fan of bling, the diamond bezel is well integrated into the des...

Conversation: Wilhelm Schmid, CEO of A. Lange & Söhne SJX Watches
A. Lange & Sohne Mar 16, 2021

Conversation: Wilhelm Schmid, CEO of A. Lange & Söhne

Having taken charge in A. Lange & Söhne at the end of 2010 – while the brand was still suffering from the effects of the 2007-2008 Financial Crisis – Wilhelm Schmid has now been the German watchmaker’s chief executive for a bit over a decade. He did not join Lange from within watchmaking, instead he was recruited from a German luxury brand of another sort, the carmaker BMW. But in the decade since Mr Schmid has carefully and steadily developed the brand, and in the process become one of the longest-tenured – and highly regarded – leaders in the watch industry. From its modern-day foundation in 1994, Lange made watches of first-class quality. That, along with the ethos of the brand, has been preserved, but at the same time, Mr Schmid has deftly evolved the brand’s image, in both product and communication – the Odysseus being an obvious example – bringing its peerless quality recognition amongst a broader audience. The brand’s success in recent years has translated into robust demand for its products – a good problem to have but one that Mr Schmid apologises for, as you’ll find out below. I spoke with Mr Schmid over Zoom last month, and enjoyed a wide ranging conversation that looked back on the last 10 years, as well as forward, where he notes e-commerce is now a certainty for Lange, but online exclusives are not. Zooming with the Odysseus The interview was edited for clarity and length. SJX: How has Lange been coping with the disruptions of 2020? Wil...

A. Lange & Söhne Highlights The Difference A Dial Makes With 2020 Saxonia Thin And Saxonia Outsize Date Models Quill & Pad
A. Lange & Sohne Dec 21, 2020

A. Lange & Söhne Highlights The Difference A Dial Makes With 2020 Saxonia Thin And Saxonia Outsize Date Models

Is a new dial color a new watch? Technically speaking, probably not. But a dial can make all the difference in a watch's character, which A. Lange & Söhne highlights with three new additions to the Saxonia collection. Even among the classically inclined collections of A. Lange & Söhne, for Martin Green the Saxonia line is the home of the brand’s ultimate dress watch.

Extreme close-up! Exploring the A. Lange & Söhne Zeitwerk with Mr. Macro @horomariobro Time+Tide
A. Lange & Sohne Dec 21, 2020

Extreme close-up! Exploring the A. Lange & Söhne Zeitwerk with Mr. Macro @horomariobro

For watch enthusiasts, it’s always a pleasure to get a closer look at our favourite watches – especially when the watch in question is the A. Lange & Söhne Zeitwerk. In his conversation with Mr. Macro himself, @horomariobro, Andrew gets a little more familiar with the Zeitwerk movement that essentially offers a digital watch in … ContinuedThe post Extreme close-up! Exploring the A. Lange & Söhne Zeitwerk with Mr. Macro @horomariobro appeared first on Time+Tide Watches.

A. Lange & Söhne Introduces the Tourbograph Perpetual Honeygold “Homage to F.A. Lange” SJX Watches
Casio n all three are Sep 9, 2020

A. Lange & Söhne Introduces the Tourbograph Perpetual Honeygold “Homage to F.A. Lange”

Conceived to mark the brand’s founding in 1845 by Ferdinand Adolph Lange, the “Homage to F. A. Lange” 175th Anniversary collection is the centrepiece of A. Lange & Söhne’s debuts at Watches & Wonders 2020 in Shanghai. The commemorative line up is made up of three watches – spanning the price spectrum – all featuring Honeygold cases, special movement decoration, as well as dials that are new in either colour or material. And appropriately for the occasion, all three are from the 1815 line – named after the birth year of F. A. Lange –  that is characterised by a pocket watch-inspired aesthetic with Arabic numerals. The flagship of the anniversary collection is the Tourbograph Perpetual Honeygold “Homage to F.A. Lange”, a 50-piece limited edition variant of one of the most complex wristwatches made by Lange – it’s detailed below. The other two watches are explained in separate stories: the 1815 Rattrapante Honeygold, and the more affordable 1815 Thin Honeygold. The 175th anniversary trio (from left): 1815 Thin, 1815 Rattrapante, and Tourbograph Perpetual Honeygold As with the 165th anniversary watches of 2010, the new commemorative trio is entirely in Honeygold – including a Honeygold dial for the Tourbograph Perpetual. A gold alloy exclusive to Lange, Honeygold is a cross between rose and yellow gold. Because of its difficult nature, the metal has only ever been used for limited-edition watches because of its scarcity and price. According to Lan...

VIDEO: A closer look at the 2020 A. Lange & Söhne collection, including a more toned Odysseus Time+Tide
A. Lange & Sohne Jul 14, 2020

VIDEO: A closer look at the 2020 A. Lange & Söhne collection, including a more toned Odysseus

From A. Lange & Söhne, we’ve learned never to predict what might be next. In this clip from our Watch Fair & Chill coverage of Watches & Wonders 2020, you’ll see exactly what we mean. When a wristwatch can cost as much as a house or a McLaren supercar, there are a certain amount of … ContinuedThe post VIDEO: A closer look at the 2020 A. Lange & Söhne collection, including a more toned Odysseus appeared first on Time+Tide Watches.