SJX Watches
Kudoke Makes a Hollywood Debut in ‘Last Looks’
Seeing an Omega Seamaster in the latest James Bond is hardly a surprise. Independent watchmakers, however, rarely get the same Hollywood opportunities that deep-pocketed brands like Omega do. But tiny German watchmaker Kudoke managed to make it to the big screen without a well-funded marketing campaign. This story starts with American novelist Howard Michael Gould, who released Last Looks in 2018. A mystery novel centred on a disgraced detective, Last Looks was on its way to the silver screen shortly after publication with Charlie Hunnam and Mel Gibson in starring roles. Dominic Monaghan’s character wearing the Kudoke Real Skeleton A crucial Kudoke skeleton While the filming Last Looks, the producers reached out to the husband-and-wife team behind Kudoke, Ev and Stefan, for a watch to be worn in a movie without providing much details. According to Ev, the email from the producers initially seemed to be a random piece of spam. After all, most watches with prominent placements in films are the result of hefty advertising budgets. But then Kudoke received another email with the same request from another sender. This piqued their interest but left Ev and Stefan wondering why any producer would choose a watch most of the audience would never recognise? Soon enough, the Kudokes were sent excerpts of the script. To their surprise, the watch was not merely an accessory, but it was a central part of the plot, a crucial clue for solving the mystery in fact. The Kudokes natural...
