Interview: Wilhelm Schmid of A. Lange & Söhne on the Odysseus
Shortly before A. Lange & Söhne launched the Odysseus Datomatic, its chief executive Wilhelm Schmid was in Singapore to officially reopen its revamped boutique. But perhaps more importantly, he was available to discuss the Odysseus, which I did. In the articulate and frank manner that is his style, Mr Schmid outlined the rationale behind the Odysseus, how it came to be, and drops a few hints as to where it’s going. Read what he had to say below. The interview was edited for clarity and length. You have established Lange’s reputation for watches of high quality; quality that no one disputes. Now you’re taking the next step into a different segment. What’s the rationale behind this? We have not changed our fine watchmaking, [but we had to decide:] do we answer the question that has been raised by many customers over many years? If you do something like that, you have to be unique, you have to be different, and it has to be of some interest for the customer. We rather not provide an answer than provide the wrong answer. So it took us a long time to find the face and find the design. And then after we created the idea, [we had to create] something which will be recognisable within this sort of design, [with] the push buttons, the day-date complications. Then, how can we use that to create a family? It’s always easy to come up with one watch. It’s often more difficult if you want to have a recognisable face that can have different iterations and complications lat...
Time+Tide
