Isotope Celebrates their Seventh Anniversary with a New Logo and a Limited Edition Collaboration with Seconde/Seconde/
Isotope has unveiled a new limited edition, made in collaboration with Seconde/Seconde/ to celebrate the former’s seventh anniversary. I’ve become a pretty big fan of the Isotope design language over the years – brand founder José Miranda has a good eye for color, and is one of only a handful in the industry who dares to inject a bit of humor into his watch designs. Seconde/Seconde/, of course, is all about the jokes, so when I heard there was a collaboration in the works, I was pretty excited to see what would come of it. The end result, the Hydrium Seconde/Seconde/, is surprisingly subtle, but better for it. The high level brief here is “a Memento Mori watch, without a skull.” That, in and of itself, is kind of funny, at least if you’ve been tracking recent watches that take the Memento Mori as design inspiration. Why a death obsessed watch for a seven year anniversary? Isotope has retired their old logo, and just like life itself, the end of a logo is inevitable. The new logo takes the focus from Isotope’s “i” hand and shifts it toward the lacrima, the tear shape that has become a defining characteristic of the design of every watch they’ve made. The new logo is bolder and more sophisticated to my eye, so yeah, good riddance to the old. A fresh start never hurt anyone. The design itself makes a few small changes to the familiar Hydrium dive watch platform. The (new) logo now reads “OTOPSIE” (autopsy) rather than “ISOTOPE,” with arrows sh...
Quill & Pad
