Oct 6, 2023
Beaubleu Launches the Ecce, the French Brand’s First Permanent Collection
Beaubleu is a French brand that we’ve covered a handful of times since their debut in 2017, and we certainly have a soft spot for their quirky and contemporary design language. The basic idea is rather simple, at least on paper: instead of traditional hands, Beaubleu uses circular rings of different sizes to tell the time. As they move around the dial, it creates a very different impression than what you’d see on a normal watch, and causes some reflection as to why traditional handsets, with their inherent precision, are so commonplace to begin with. Like Alain Silberstein’s designs, Beaubleu’s watches remind us that a watch can be anything, and that shape is a critical element in how we relate to watches both practically and emotionally. Beaubleu, to this point, has also done a fantastic job of using color to drive these ideas home. With their new Ecce line of watches, the brand’s first permanent collection, Beaubleu has further refined their aesthetic, adding a bracelet for the first time, and making subtle changes to their dials and cases that allow everything to work together a bit more harmoniously. The core of the design, of course, is unchanged. We still get the unique circular hands in the three models that launch the Ecce collection, with a large running seconds circle, a small hours circle, and a medium sized minutes circle in between. The 39mm cases have sculpted flanks and prominent, brushed circular bezel that complements the hands as well the circ...
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