A Different Kind of Coffee Watch: Hublot and Nespresso Team Up for a Big Bang Unico that is All About Recycled Materials
In an early contender for what has to be in the running for the most unexpected and head spinning collaborative watches of the year, Hublot has partnered with Nespresso, the Swiss coffee company, on a big green chronograph made in part from recycled aluminum coffee capsules. It’s an effort by both brands to highlight their sustainability efforts, and an opportunity for Hublot flex some of their materials muscle. The end result is undeniably Hublot in its appearance, and kind of an under the radar coffee watch, which is more than can be said about LVMH stablemate TAG Heuer’s Carrera from a few years ago, with a dial made from actual coffee grounds. I actually quite like that coffee Carrera, and enjoy taking any opportunity available to remind people that it’s a real watch that actually exists. Anyway, back to Hublot, and the Big Bang Unico Nespresso Origin. To fully grasp this watch, you first need to have an understanding of Nespresso’s core product, which is a single serving coffee platform built around little aluminum capsules (containing the coffee) that get popped into a Nespresso machine, and at the touch of a button you get a perfectly brewed cup of coffee, espresso, or a selection of other hot and cold beverages. Nespresso, of course, isn’t the only game in town when it comes to this sort of single serving coffee machine, but one thing that sets them apart from some of their competition is a focus on the materials used for those capsules. The aluminum po...
Time+Tide
