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25 Best All-Black Watches From Entry-Level to Luxury Teddy Baldassarre
Feb 22, 2024

25 Best All-Black Watches From Entry-Level to Luxury

While blue-dial and green-dial watches have emerged as perennial favorites for aficionados in recent years, "all-black" watches - that is, timepieces with ebony-colored cases, dials, and often even straps - have remained an intriguing niche for those seeking a stealthier style or to add a hint of dark edginess in their timepiece ensemble. Here are 21 all-black watches in a range of price categories for those looking to embrace the dark side.  G-Shock DW5600BB-1CR Price: $99, Case: 42.8mm, Thickness 13.9mm, Lug-To-Lug: 48.9mm, Crystal: Mineral, Water-Resistance: 200m, Movement: Quartz The DW5600BB model of Casio’s iconic and mega-popular G-Shock sports the original rectangular-cased, digital-display design that has been a mainstay since 1983, as well as a watch-world forerunner of the all-black look. The classic gray field of the LCD dial frames the watch's compact readout of time, date, and running seconds. Like most all watches in G-Shock’s extensive DW5600 family, its durable resin case boasts a 200-meter water resistance and its digital functions include a 1/100-second stopwatch, countdown timer, multi-function alarm, a full calendar accurate to 2099, and an electro-luminescent backlight with afterglow. Citizen Nighthawk Black PVD Price: $391, Case: 42mm, Lug Width: 26mm, Crystal: Mineral, Water-Resistance: 200m, Movement: Quartz Eco-Drive, Water-Resistance: 200m The Citizen Promaster Nighthawk Black PVD sports a highly technical dial that takes its cues from ...

The Retro Digital Casiotron Makes a Comeback SJX Watches
Tissot PRX Digital However Feb 16, 2024

The Retro Digital Casiotron Makes a Comeback

Half a century ago, Casio unveiled the Casiotron QW02, the brand’s very first digital watch. Showing the time, month, date, and day of the week – with the calendar being “perpetual” – the Casiotron was a landmark and the ancestor of the G-Shock, one of the bestselling watches of all time. Now it has been revived Casiotron “50th Anniversary”, a limited edition that preserves the looks of the dinky original but enhanced with modern build quality and technology, including a solar-powered movement with smartphone connectivity. It is essentially a cutting-edge electronic watch in vintage dress. Initial thoughts As a Casio fan, I recognise the importance of the Casiotron, even though it is an inexpensive watch. It established the benchmark for digital electronic watches with its clean display and multi-functionality. Casio got it right by resurrecting this iconic retro design with contemporary upgrades, particularly since the 1970s styling harmonises with current preferences for integrated bracelets. The remake wisely retains the original design, right down to the fluted inner flange and applied logo. But the electronics are entirely 21st century, with the movement featuring the same solar-power module found in many modern-day Casio and G-Shock models. The Casiotron remake costs US$500, affordable in itself but pricier than Casio’s own digital offerings and also a fifth more expensive than the Tissot PRX Digital. However, the premium is justified simply because...

Hands-On: G-Shock GA-2140RX-7A 40th Anniversary Clear Remix Edition Fratello
Audemars Piguet s most iconic model Feb 6, 2024

Hands-On: G-Shock GA-2140RX-7A 40th Anniversary Clear Remix Edition

How’s that? A G-Shock in the shape of Audemars Piguet’s most iconic model, sporting a module numbered like Patek Philippe’s most iconic watch? I can’t believe that’s a coincidence. I think Casio is joking with the watch industry on the other end of the spectrum. Of course, there is nothing wrong with that, though Casio […] Visit Hands-On: G-Shock GA-2140RX-7A 40th Anniversary Clear Remix Edition to read the full article.

Eat the Rich: How Watches Signify Class in Saltburn, The Menu, and More Worn & Wound
Jaeger-LeCoultre Reverso Other “eat-the-rich” films Jan 5, 2024

Eat the Rich: How Watches Signify Class in Saltburn, The Menu, and More

The new class satire Saltburn features some prominent watch-shots-protagonist Ollie Quick (Barry Keoghan) wears a Casio, his friend Felix Catton (Jacob Elordi) can be seen sporting a Rolex Bubbleback, and Felix’s mother Lady Elspeth Catton (Rosamund Pike) wears a Chopard Happy Diamonds, as Quick tricks his way into the family’s good graces before betraying them all. In films that seek to emphasize class differences, luxury goods like wristwatches are often easy visual stand-ins to show a difference between their worlds, a trick Saltburn is far from the first film to employ. From Saltburn, Barry Keoghan and Jacob Elordi wearing Casio and Rolex. Amazon Studios Ollie’s digital Casio fits in with the nice but inexpensive aesthetic of the social-climbing character, while Felix’s Rolex Bubbleback-reportedly Elordi’s own watch-speaks to the character’s inherited wealth and how he treats it as casually as the vintage timepiece he pairs with a Livestrong rubber bracelet. Felix’s mother, Lady Elspeth Catton (Rosamund Pike), wears a Chopard Happy Diamonds befitting a socialite party girl who married into an old money family. At the end of the film, the link between class and watches is highlighted once more when a now-adult and wealthier Ollie is seen to have traded his Casio for a Jaeger-LeCoultre Reverso. Other “eat-the-rich” films in recent years have used wristwatches similarly: Take, for another example, last year’s The Menu in which the ultra wealthy R...

40 Best Military and Tactical Watches: A Complete Guide for 2026 Teddy Baldassarre
Jan 2, 2024

40 Best Military and Tactical Watches: A Complete Guide for 2026

While many of watchmaking’s most prestigious brands claim to build watches designed for the military (and especially for elite special forces), the reality is that the majority of soldiers, sailors, airmen, marines, and yes, coasties don’t make the kind of cash necessary to play in the luxury watch space. Still, the military remains a calling in which early is on time and on time is late, so watches are essential gear and, in many cases, a required uniform item. So, what watches do military members wear? To be frank, our evidence would seem to indicate that the overwhelming majority of military members wear inexpensive quartz digital watches like the ubiquitous Casio G-Shock and Timex Ironman. While both are fine watches in their utilitarian category, some service members want something a bit more elevated, combining the classic aesthetic and function of an analog watch with some military flavor and toughness. Military watches have, of course, transcended the military itself, becoming a popular style for watch collectors thanks to their utility and purpose-oriented designs.  Luckily, there are a ton of incredible military watch options out there suitable both for service members and civilians alike. Wanting a refined aesthetic doesn’t mean you can’t also have "mil-spec" levels of durability, legibility, and reliability. You just have to know where to look. Here we showcase 40 watches that combine a tacti-cool aesthetic with functionality for survivin...

The 17 Best Dive Watches Under $500 Teddy Baldassarre
Nov 3, 2023

The 17 Best Dive Watches Under $500

Dive watches continue to reign as one of the most popular timepiece styles out there, and the sheer breadth of choices in that genre - in the areas of size, design, colorway, and especially pricing - can be intimidating to the new watch enthusiast who might be just on the verge of taking the plunge (you should pardon the expression) into purchasing their first dive watch. Here we've gathered a dozen of our favorites with the budget-conscious consumer in mind: everything on this list can be had for $500 or under. (In a few cases, even though the MSRP comes in higher, you can acquire them below the $500 threshold directly from our online store; just follow the shopping links.) Casio Duro Price: $74.95, Case Size: 48.5mm x 44.2mm, Case Height: 12.1mm, Crystal: Mineral, Water Resistance: 200 meters, Movement: Quartz Analog Outside of its mega-popular G-Shock series (see directly below), It’s tempting to pigeonhole Casio as a maker of solely digital watches, but the brand also offers a handful of analog timepieces at similarly mass-market prices. Consider the Casio Duro, the Japanese manufacturer’s series of round-cased, analog-dial dive watches. At this very pedestrian price range, it is difficult to find a diver that offers what the Duro offers: a well-finished steel case, rotating dive-scale bezel with aluminum insert, 200-meter water resistance, and sunburst dial with lume-coated hands and indexes. The screw-down caseback sports an image of a Marlin, which als...

The Most Expensive G-Shock Watches Teddy Baldassarre
Oct 2, 2023

The Most Expensive G-Shock Watches

Since its introduction in 1983, the Casio G-Shock has been a game-changer, both for its parent company and for the wristwatch industry in general. The brainchild of Casio engineer Kikuo Abe, who designed it to be “toughest watch of all time” after the traumatic experience of having a vintage pocket watch from his grandfather destroyed in a fall to the ground, the first G-Shock pioneered the “Triple 10” concept that is at the core of the models to this day - 10-bar (100-meter) water resistance, 10-meter impact resistance, and 10-year battery life. It was a watch that was unapologetically big, tough, and utilitarian, and yet those who embraced it found it irresistibly stylish as well. Today, the G-Shock has not only become the undisputed flagship of Casio’s watch portfolio; it has become a sub-brand of its own, encompassing watches with a seemingly infinite array of styles, sizes, and colorways and an endlessly evolving level of avant-garde technology at their heart. The vast majority of G-Shocks, like the very first models from the 1980s, are still very affordable to almost any prospective buyer (hence their ubiquity on the wrists of cops, soldiers, and other modestly paid professionals for whom a rugged, multifunctional timepiece is essential), but several models over the years have pushed aggressively into a more luxurious echelon, in terms of both materials and price - particularly in the collection’s MR-G and MT-G subfamilies. The most expensive G-Shocks...

Tissot Goes Retro with the PRX Digital SJX Watches
Tissot Goes Retro Sep 4, 2023

Tissot Goes Retro with the PRX Digital

Following the recent introduction of scaled-down automatic models, the Tissot PRX lineup takes a decidedly nostalgic turn with the PRX Digital. A slightly more refined take on the digital wristwatch, the new PRX captures the future as seen from the late 1980s with a streamlined LCD display and integrated bracelet. Initial thoughts  The PRX in all its flavours has proven popular thanks to a vintage-inspired design that caters perfectly to today’s taste for integrated bracelets. A retro-style quartz watch with an LCD screen, however, is unexpected but appealing in its thoughtful design that doesn’t try to do too much and is just right. For a mechanical-watch enthusiast, the PRX Digital is a diversion, but one that’s fun and affordable. On its face, the new PRX immediately evokes Casio’s lineup of digital watches on bracelets (namely the A171WEG-9AEF and A171WE-1AEF). The Japanese brand is clearly the market leader in affordable digital watches, but the PRX Digital is a step up in terms of branding and presentation, as opposed to Casio’s primarily utilitarian approach (though Casio’s upscale G-Shock models are another matter).  At US$375 for steel models and US$75 more for the gold-plated variants, the PRX Digital is pricier than its Casio counterparts. This premium is significant, but justified in part by the slightly more upscale feel of the PRX and of course the “Swiss made” provenance. However, it’s worth noting Casio trumps Tissot in terms of tech: t...

Opinion: Selling Points that Don’t Sell Me Part II – Deal Breakers, Pet Peeves, and Collecting Authentically Worn & Wound
Urwerk s Aug 30, 2023

Opinion: Selling Points that Don’t Sell Me Part II – Deal Breakers, Pet Peeves, and Collecting Authentically

What makes watches so expensive? It’s a question enthusiasts ask themselves at the beginning of their horological journeys, and later on, a question we find ourselves answering from curious friends and family. The answer comes down to options. Not all watches are powered by in-house movements, but some are. And if that’s what you’re into, companies will ask you to chip in for the research and development required to develop a new caliber. Likewise, not all watches go through extra testing to confirm accuracy to a few seconds per day. But if that level of reliability is a priority for you, plenty of brands are willing to provide that service for a fee. With enough rationalizing, it’s easy to see how even six digit price tags offer fair value. On the other end of the spectrum, if those options that increase MSRP don’t excite you, then maybe a one watch collection of a single $15 Casio F91W makes the most sense…but where’s the fun in that? For most of us, myself included, the sweet spot lies somewhere between the Casios and the Urwerks of the world. In the previous installment of Selling Point that Don’t Sell Me I explored what options excite me on my personal quest for quality on a budget. But enjoying watches at modest price points doesn’t mean I can’t still be picky. And so, for this installment of Selling Points that Don’t Sell Me, I’ve compiled my personal list of deal breakers and pet peeves. This list is less focused on keeping costs low, and mo...

Jean Arnault tells the story of the new Louis Vuitton Tambour Time+Tide
Louis Vuitton Tambour Jul 5, 2023

Jean Arnault tells the story of the new Louis Vuitton Tambour

To most people an entry-level watch would be something like a Casio, Seiko, or maybe a Hamilton if you want to go Swiss. However, Louis Vuitton have made a significant declaration that they’re not interested in catering to ‘most people’. Although the Louis Vuitton Tambour range has included some true technical marvels, the air of … ContinuedThe post Jean Arnault tells the story of the new Louis Vuitton Tambour appeared first on Time+Tide Watches.

The 18 Best Watches Under $100 Teddy Baldassarre
Jun 16, 2023

The 18 Best Watches Under $100

When it comes to watches and their price-to-value ratio, how low can you go to still acquire a watch that's reliable, functional, good-looking, and perhaps even a conversation piece? A while back, we found 15 such timepieces under $200. In this article, we lower the cost bar even further, to spotlight watches that will run you under a C-note before taxes. As you'd expect, most (but surprisingly not all) are quartz-driven, and we've divvied them up by brand (for clarity, Casio and its popular G-Shock sub-brand are separate entities), between the very few watchmakers that excel at making watches in this affordable niche. Scroll down for our compilation of the best watches under $100. CASIO Casio F91W Digital Sport Watch Price: $22.95, Case Size: 38.2mm x 35.2mm, Case Height: 8.5mm, Crystal: Resin glass, Water Resistance: Water resistant, Movement: Solar Quartz Digital Sort of a proto-G-Shock, Casio’s ubiquitous F91W speaks to legions of fans with its rectangular resin case, multifunctional digital display face, and ribbed, waterproof resin strap. The watch’s three buttons operate a 1/1000-second digital chronograph with split times, alarms and time signals, and auto calendar functions, along with an illuminating night light. Pressing the button on the right side of the lightweight case for five seconds brings up the model’s anti-counterfeit “Easter Egg:” the name “CASI0” briefly appearing on the screen in digital text. Casio AE1200 Worldtimer Price: $29.95, Cas...

Bremont Broadsword Gets Armed Forces LE Treatment Worn & Wound
Bremont Broadsword Gets Armed Forces Mar 23, 2023

Bremont Broadsword Gets Armed Forces LE Treatment

Henley, Oxfordshire. Pimm’s and Regattas. The splendid River and Rowing Museum.  Particularly vindictive traffic wardens. And ‘The Wing’, Bremont’s HQ. There are plenty of reasons to try to wangle an invitation to look around. Nick’s dog Pedro, for a start – he’s lovely.  The coffee’s good. The building itself is remarkable. Where else do you find a regularly changing selection of classic cars in a reception area? Last time I was there it was a restored Land Rover half-ton Lightweight. And, if you’re into your military watches, there’s an entire wall of them with an example of every unit, squadron or crew model the firm has made. Some you’ll have heard of, others are, quite deliberately, not exactly household names. It’s not surprising. Bremont tend to build their watches (‘build’ seems like a better word than ‘make’ in this context) to take a knock or two. I’ve had one of their MBIIs since 2011 and, despite almost G-Shock levels of abuse, it’s never missed a beat. So even though you’re more likely to see a G or an F-91W on exercise (losing a $15 Casio in the mud is easier to stomach than a nearly $4k Bremont), there’s little doubt they’d hack the pace.  Now there’s a new watch for the Armed Forces Collection – the Broadsword Recon. Bremont’s Broadsword range has been around since 2019, the year the firm signed the Armed Forces Covenant to support those who serve or have served. Practically, in the case of the Broadsword, ...

12 "Cheap" Watches That Look More Expensive Than They Are Teddy Baldassarre
Nov 22, 2022

12 "Cheap" Watches That Look More Expensive Than They Are

There are a lot of cheap watches out there, and to be honest, many of them look the part. Making a watch that is inexpensive enough to appeal to a broad audience yet also capable of impressing a discerning watch enthusiast with its build quality, finishing, movement, and design is a challenging task for even the most experienced and resourceful of watch manufacturers. The brands and models we spotlight below, in our humble opinion, successfully tread the line between entry-level value (prices range from under $100 to just shy of $600) and noteworthy quality and aesthetics.  Casio Vintage Gold A168GW-9VT Price: $65, Reference: A168GW-9VT, Case Size: 38.6mm x 36.3mm, Case Height: 9.6mm, Crystal: Resin Glass, Water Resistance: Water-Resistant, Movement: Quartz Digital While its most iconic contribution to the watch world is undoubtedly the mega-popular G-Shock, Japan’s Casio offers different styles of digital timekeeping in its retro-influenced Vintage series, the most “expensive-looking” of which is this gold-toned model with a rectangular resin case, a stainless steel bracelet, and an electro-luminescent backlit display screen. The watch features an array of useful functions including a 1/100-second stopwatch with elapsed times and split times, daily alarms, hourly time signals, an auto-calendar, and timekeeping options in both 12-hour and 24-hour format. Best of all, this combination of high functionality and gilded flair can be had for under $70. Scurfa Diver O...

31 Gold Watches for Men at Every Price Range Teddy Baldassarre
Aug 10, 2022

31 Gold Watches for Men at Every Price Range

Stainless steel sport-luxury watches are definitely having a moment in the watch collectors' spotlight lately, but the enduring appeal of gold watches remains undeniable. Timepieces in precious metals not only project a confident aura of elegance; they also represent a tangible value that can be passed on to future generations. Of course, gold watches tend to be a much more significant investment in terms of price than watches in steel, but watch connoisseurs of more modest means have a fair amount of options as well when it comes to achieving that classic gold look, from plated and PVD-treated models to bi-material (aka two-tone) timepieces that blend some gold elements with steel. In this compilation, we'll list some of our favorites in those more budget-conscious categories as well as some recent standouts in the most popular styles: yellow-gold, rose-gold, and white-gold. GOLD TONE: Those seeking their first gold watch may want to consider some of these gold-plated and PVD options from respected brands that are known for solid quality and attractive designs at attainable prices. Casio Vintage Gold A168GW-9VT Price: $65, Reference: A168GW-9VT, Case Size: 38.6mm x 36.3mm, Case Height: 9.6mm, Crystal: Resin Glass, Water Resistance: Water-Resistant, Movement: Quartz Digital While its most iconic contribution to the watch world is undoubtedly the mega-popular G-Shock, Japan’s Casio offers different styles of digital timekeeping in its retro-influenced Vintage series, t...

The 15 Best G-Shock Watches to Add to Your Collection Now Teddy Baldassarre
Jul 22, 2022

The 15 Best G-Shock Watches to Add to Your Collection Now

Since its landmark release in 1983, the Casio G-Shock has represented perhaps the watch world’s purest expression of high technology blended with trendsetting style at a price accessible to just about everyone. Over its 40-plus years on the market, the original “world’s toughest watch” has become a brand all its own, with its own hardcore cadre of collectors, expanding into various designs in its digital, analog, and ana-digi versions; introducing new, cutting-edge technologies for its case and bracelet materials as well as its electronic timekeeping; and recently, even embracing the artisanal crafts of its native Japan for a series of special editions. In ascending order of price, beginning below $100 and reaching into the high four figures for the most exclusive, collectible pieces, here are 15 G-Shock watches available now that are worth adding to your collection (not to mention a few you’ll probably just want to wear a lot). G-Shock DW-5600E-1V Price: $69.95, Case Size: 48.9mm x 42.8mm, Case Height: 13.4mm, Crystal: Mineral, Water Resistance: 200m, Movement: Quartz The familiar and very affordable DW5600 version of the G-Shock is the model on the market now that most closely replicates the design language of the first G-Shock from 1983, aka the DW-5000. While it’s available in hundreds of variations (a few of them spotlighted below), the basic black rectangular model is what most people envision as the classic, no-frills G-Shock. Its durable resin case boas...

VIDEO: Top 5 Watches of 2021 Under $1000 (Part 2) Time+Tide
Baltic s looks are universally Dec 31, 2021

VIDEO: Top 5 Watches of 2021 Under $1000 (Part 2)

Ok, so maybe having two top 5 lists instead of a single top 10 is cheating a little bit, but each of these watches deserves an equal share of the limelight. In the previous list, the brands were playing it quite safe. Everyone loves a good Casio, and Baltic’s looks are universally loved, but what … ContinuedThe post VIDEO: Top 5 Watches of 2021 Under $1000 (Part 2) appeared first on Time+Tide Watches.

Insight: The History of Rolex in Iran SJX Watches
Audemars Piguet are relatively new Apr 4, 2021

Insight: The History of Rolex in Iran

Despite their long-established global prominence, brands like Patek Philippe and Audemars Piguet are relatively new to the Iranian consumer, even among the affluent sections of society – Rolex reigns supreme in Iran’s luxury watch market. The brand’s position as the most enduring luxury watch brand in Iran is likely stronger than in most other countries. Perhaps the truest reflection of this are the countless, tiny shops across the country that have windows filled with a bewildering variety of counterfeit Rolex watches – their number far greater than stores selling Casio and Seiko, the brands that probably sell in the greatest volumes. Rolex has a long history in Iran, one that’s been shaped by events in the country. The Rolex coronet has been an uninterrupted presence on the streets of Tehran since the early 1950s, making it a witness to much of Iran’s 20th century history. As many a watch collector would know, the Shah of Iran was a well-known patron of the brand, even commissioning a unique model, the Day-Date ref. 1831. Resembling an Oysterquartz with its angular case, the ref. 1831 was a run of just eight watches, all in platinum. Rolex was already present in Iran for some decades before, but having the Shah as a client help cement its unique position amongst the country’s governing class. An example of the Day-Date ref. 1831 with a burgundy “Stella” dial. Another example with a blue dial is pictured at the top of the article. Images – Phillips W...

Catching a Unicorn – The Seiko Gifted by the Emperor of Japan SJX Watches
Seiko Gifted Sep 2, 2020

Catching a Unicorn – The Seiko Gifted by the Emperor of Japan

I often get asked by family and friends: “Why vintage Seiko?” I can trace my interest in this niche hobby to my childhood, coupled with the fact that I instinctively avoid the mainstream. Growing up in Saudi Arabia in the early 1980s, Japanese technology was found in the majority of products. When it came to watches, there were two market leaders: Casio and Seiko. Everyone at school, myself included, had a Casio of some sort. Seiko watches, on the other hand, were worn by the working professional. I remember clearly being in awe of my headmaster’s watch. It was a Seiko that had a golden-yellow face with a sub-dial. I thought to myself that his success and authority must have come from the watch. I wanted that glorious watch that gave the headmaster his power. Fast forward 25 years to 2017, and I noticed myself subconsciously buying retro Japanese technology, watching episodes of anime series Grendizer and looking for a vintage, yellow-dial Seiko watch – cue my pursuit of vintage Seiko and Casio. The first vintage Seiko I bought was a yellow-dial, all-original ref. 6139-6005 “Pogue” – named after the American astronaut who wore one – from a well-known Seiko seller on Instagram. I had waited almost a year for a Pogue in original condition at a decent price, which frustrated me. After that, I wanted to jump the queue, so to speak, while being under the radar as I knew I couldn’t compete with many of the more serious Seiko collectors. So I hatched a plan: ...

Business News: Citizen Sticks with Baselworld for 2020 SJX Watches
Frederique Constant Alpina Nov 10, 2019

Business News: Citizen Sticks with Baselworld for 2020

Shortly after Seiko announced it was pulling out of Baselworld 2020, fellow Japanese watchmaker Citizen announced it was staying put, along with all of its subsidiary brands, save for Arnold & Son. According to a report in Chronos Japan, the decision was made in the summer, after some internal debate as to whether or not to remain in Baselworld, where Citizen has long boasted one of the most avant-garde booths, year after year. The Citizen booth at Baselworld 2019 Citizen – which launched a record-setting quartz watch at Baselworld 2019 – might have moved to the recently announced Watches & Wonders in Geneva, but that did not happen. So the brand, along with its subsidiaries Bulova, Frederique Constant, Alpina, and Miyota, will continue to exhibit at Baselworld. Only Arnold & Son, a relatively high-end Swiss brand also owned by Citizen, will exhibit at Watches & Wonders. According to an industry source, the remaining major Japanese watchmaker, G-Shock maker Casio, will also continue to show at Baselworld. Source: Chronos Japan  

Breaking News: Seiko Exits Baselworld 2020 SJX Watches
Citizen has been relegated Nov 7, 2019

Breaking News: Seiko Exits Baselworld 2020

Switzerland’s biggest watch and jewellery fair will see one of its biggest exhibitors, Seiko, depart next year reports Yasuhito Shibuya of Chronos Japan. A Baselworld exhibitor since 1986, the Japanese watchmaker joins the stream of brands that have been departing the event since industry giant Swatch Group’s shock exit last year. According to Mr Shibuya, Seiko’s official reason for leaving is “because the opening time of Baselworld in 2020 is later than usual”, happening in May instead of the traditional March. Mr Shibuya also adds: “The fair happens a month later, coinciding with the Golden Week in Japan – a period with four consecutive national holidays within seven days. This is a particularly disappointing time for Japanese watchmakers.” “From the location of the booth to the floor plan of the fair [with Seiko’s booth on the second level], I do not think that Seiko has received equal treatment [as compared to Swiss brands]” noted Mr Shibuya. Despite its importance, both commercially and culturally, Seiko, along with fellow Japanese brands Casio and Citizen, has been relegated to the upper floor of the main exhibition hall since the venue’s lavish redesign in 2013. The loss of Seiko is no doubt a major blow to Baselworld, which has historically been a cash cow for exhibition organiser MCH Group, which also owns the Art Basel franchise. Instead of Baselworld, Seiko will launch its new products earlier in the year. However, according to a Seiko...