Introducing Kiwame Tokyo, a New Japanese Microbrand
The independent watch space in Japan is one of the most interesting in the world right now. There have, of course, always been a lot of great watches coming out of Japan, but the last few years have seen a real surge in enthusiast focused releases from brands at literally every price point, and they’ve been redefining what a Japanese watch looks and feels like. We recently covered the latest release from Ōtsuka Lōtec, a daring haute horology experiment with a six figure price tag, and this year also saw the unveiling of Naoya Hida’s first perpetual calendar, which, for me personally, is still one of the very best watches I’ve laid hands on in 2025. These watches, and others, make for great examples of the breadth of Japanese watchmaking, but not everything new and interesting is prohibitively expensive. Case in point, Kiwame Tokyo, an entirely new brand that recently came across our radar. Kiwame is the brainchild of Masami Watanabe, a 30 year veteran of the watch industry who began his career importing luxury watches from European brands to his native Japan. Over time, he also became interested in the burgeoning microbrand scene, and the stated goal of Kiwame is to create a “truly Japanese” microbrand that captures the refinement and craft that is often associated with Japanese design principles. Kiwame debuted their first two watches only a short time ago and they quickly sold out of each 99 piece limited edition (an additional run is promised for Novembe...
Fratello
