Interview: Guido Terreni, CEO of Parmigiani Fleurier
Parmigiani Fleurier is one of the pioneering independent watch brands, having been established in 1996 by Michel Parmigiani, watchmaker and restorer extraordinaire. While Parmigiani is a company of relative youth, its founder is a legendary watchmaker universally acknowledged as one of the most talented restorers of vintage watches and clocks. Mr Parmigiani has repaired timepieces in the world’s most venerable watch collections, including the Patek Philippe Museum. Over 25 years of existence, Parmigiani has garnered respect for the quality of its timepieces, though commercial success has consistently eluded it. Being owned by Sandoz Family Foundation, Parmigiani has long enjoyed the largesse possible only with a multi-billion franc endowment funded by a Swiss pharmaceutical fortune. But now perhaps change is in the air. Just earlier this year, Parmigiani tapped Guido Terreni for the top job. Prior to Parmigiani, Mr Terreni spent two decades at Bulgari, the second half of which as head of its watch division. And it was during his tenure that Bulgari’s timepiece business enjoyed a revival of the sort that Parmigiani’s owners are no doubt hoping for. I caught up with Guido earlier in the year to discuss his plans for Parmigiani, including the product line up as well as Mr Parmigiani’s continued role at the company. The interview has been edited for clarity and length. SJX: Let’s start with an easy question.You joined Parmigiani in January 2021, at a difficult time ...
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