Two Broke Watch Snobs
Seiko vs Citizen: What 10 Years of Testing These Brands Reveals
Here’s what you need to know before deciding on Seiko or Citizen, based on insights from 10 years of reviewing both brands hands-on.
Results for Equation of Time
33,645 articles · 3,583 videos found · page 169 of 1241
Two Broke Watch Snobs
Hodinkee
One To Watch: Sohaib Maghnam, A 30-Year-Old Automotive Designer And CEO Of Two Watch Brands With Three 2025 GPHG Entries
Qatar-based Beda'a is one of the few non-Swiss brands with a GPHG Entry this year, and it has two, with Maghnam's eponymous brand rounding out the third.
Time+Tide
The Time+Tide x Dennison DateNight is the one watch you’re missing from your collection
Presenting our first-ever dress watch in collaboration with dress watch specialists, Dennison, perfect for your next date night.The post The Time+Tide x Dennison DateNight is the one watch you’re missing from your collection appeared first on Time+Tide Watches.
Fratello
Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE
When you think of horology houses involved in tennis, the immediate name that comes to mind is Rolex. However, the Genevan watch brand is not the only one active in the sport. Over the past four decades, Rado has actively supported tennis and served as the official timekeeper of numerous tennis tournaments on both the […] Visit Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE to read the full article.
Worn & Wound
Celebrating 100 Years of the Leica I in Wetzlar
There is something you must know about me: I am not a photographer. I have no idea what an aperture is and I will undoubtedly equate everything you tell me about a specific camera to what my iPhone can do. This is just how it is. But earlier this summer, while in Germany to celebrate the centenary of the Leica I, I found myself equal parts humbled and educated on the sheer passion photographers have for their craft. In some ways, my invitation to Leica’s HQ was a bit like Willy Wonka’s Golden Ticket. In the U.S., only four journalists attended the events - myself being one of them. And while you may be confused why the hell I got the invite…don’t worry, dear Reader, I was, too. Sure, I’ve always liked the idea of photography and I’m drawn to the analogue world that a point-and-shoot camera can draw up. I have a few Slim Aarons prints in my writing studio and a pile of photography books I’ve never flipped through in my life, but I like knowing I could, if the mood were to strike. So when I accepted my invitation, I was under the (very mistaken) pretense that I could walk the walk as much as I’ve talked the talk now and then. Photo courtesy Leica But when you find yourself surrounded by 800 professional photographers, everything is a little clearer. I was out of my element, out of my league, and tried desperately to get an education on Leicas - and fast. It’s one thing to feel like a fraud, but it’s another thing entirely to let others in on my litt...
Video
Client Deals & Shipping a £90k Rolex Watch | Behind Time | Episode 2
SJX Watches
Insight: The Evolution of Patek Philippe Marketing Since 1839
Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...
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Worn & Wound
[VIDEO] Over 22 of the Best Dive Watches for Under $1,000
The post [VIDEO] Over 22 of the Best Dive Watches for Under $1,000 appeared first on Worn & Wound.
Worn & Wound
Watches, Stories, and Gear: World Record Gear, a Massive Chocolate Watch and the Re-appearance of Daniel Day-lewis
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. An Ulysse Nardin You Won’t Wear, But Might Eat View this post on Instagram A post shared by Amaury Guichon (@amauryguichon) Amaury Guichon, AKA “The Chocolate Guy” has gone viral once again. Known for creating hyper-realistic sculptures from chocolate and other materials, Amaury faithfully recreated an Ulysse Nardin Freak One from scratch. The larger than life sculpture appears to be roughly 3 feet tall, with a diameter that would be better measured in feet rather than millimeters. While you’d need an absolutely massive wrist to wear this one, it looks absolutely delicious. New Shades of Peak Design For years, Peak Design’s pursuit of timeless products has yielded a classic color palette for our bags and photo gear. Shades of black, tan, and grey have dominated the catalog with occasional limited releases in various colors. While these colors served as a foundation for the brand, Peak Design has made a statement: “ …timeless doesn’t have to mean dark and muted. Timeless can still be bold. And frankly, it’s about time we did that.” In a recent but unexpected color expansion, the team added four new colorways across 75 different product ...
Monochrome
The Evergreens – The History of The IWC Aquatimer and Other Important IWC Dive Watches
Since its founding in 1868, IWC has built a reputation for producing instruments where precision engineering meets uncompromising functionality. This approach, a combination of Swiss watchmaking tradition with an emphasis on mechanical problem-solving, has consistently produced watches designed to serve a clear purpose. This philosophy is very much evident in IWC’s dive watches, also known […]
Time+Tide
Family ties: the Time+Tide Team shares the watches they own that mean the most to them
The Time+Tide team has come together to share the watches with strong family ties and the stories behind their significance.The post Family ties: the Time+Tide Team shares the watches they own that mean the most to them appeared first on Time+Tide Watches.
Video
One of THE MOST POPULAR entry level watches celebrates 20th Anniversary with a Limited Edition!!!
Hodinkee
Bring a Loupe: A Parmigiani Fleurier Toric Memory Time, A Cartier Trianon, And Two Picks From Goodwill
All that and more in this week's edition of Hodinkee's What's Selling Where column.
Monochrome
First Look – The Farer Integra, A new Collection of Sporty-Chic Watches with a Twist
British watchmaker Farer is well known for unique dial designs with a lot of colour, but the new Integra collection adds a bit of refinement with exotic dial materials, a compact case and an exceptional bracelet design. The contemporary vibe blends with robustness as these rugged pieces can go just about anywhere. It’s a bit […]
Monochrome
First Look – The New Watch Ho & Co. x Selten Jui, a Celebration of Community and Craft
Watches are built to tell time, but also to impress, and to connect. The Jui is a collaboration between Watch Ho & Co., a Hong Kong-based watch community and club founded by Jackie Ho, and indie brand Selten, and it belongs firmly in the latter category. Created to mark Watch Ho & Co.’s second anniversary, […]
Hodinkee
Introducing: Citizen Introduces The Next Generation Of Promaster Skyhawk
After the Promaster Land got an overhaul last year, the new U800 series of movements with memory-in-pixel display get brought over to its aviation-inspired counterpart.
Fratello
Remembering The Legacy Of Apollo 13 Commander Jim Lovell
Last week, on August 7, 2025, Captain Jim Lovell, Apollo 13 Commander, passed away at the age of 97 in Lake Forest, Illinois. Jim Lovell Beyond Apollo 13, Jim Lovell’s NASA career was filled with key assignments. He first flew as pilot-alongside Frank Borman-on Gemini 7 in 1965. This nearly 14-day endurance mission served as […] Visit Remembering The Legacy Of Apollo 13 Commander Jim Lovell to read the full article.
Video
All The Rolex New Models of Watches and Wonders 2024
Monochrome
Introducing – New Moonshine and Sedna Gold Editions of the Omega Seamaster Diver 300M
Only a few weeks ago, Omega released a new orange-accented edition of what is its most iconic dive watch and one of the brand’s most emblematic models to date, the Seamaster Diver 300M. Part of a comprehensive revamp strategy to restructure the collection and breathe new life into this classic (with new steel, titanium and […]
Hodinkee
Creating A Collection Of Lasting Value In An Ever-Changing Market
In the past five years in particular, the market for watches and jewelry feels like a rollercoaster – here's how to make the best of the ride, according to the experts.
Worn & Wound
Rado Celebrates 40 Years of Tennis at the Mubadala Citi DC Open
Rado’s participation in the Mubadala Citi DC Open has become a late summer tradition. Now in its third year, the descent of tennis fans (and a handful of watch media types) into Rock Creek Park is a sign that summer’s days are numbered, and the US Open prep is becoming serious. On the weekend of this year’s DC Open, you’d be forgiven for thinking summer was never ending. Blisteringly hot and muggy with humidity one minute, drenched in torrential downpours the next, it’s enough to make you wonder why anyone thought our nation’s capital should be built on a swamp in the first place. Photo courtesy Rado In any event, the annual tradition that’s been forming over these last few years with Rado extends to the release of a new, limited edition watch. I was fortunate enough to see their latest, the Rado Captain Cook x Tennis Limited Edition, in DC just a few weeks ago. The new LE makes use of the smaller, 39mm Captain Cook case to great effect. This is a compact, easy to wear dive watch that’s on the elegant side of sporty, which seems appropriate for a watch associated with tennis. A dive watch associated with tennis is, of course, a bit incongruous, even taking into consideration the downpours we experienced at this year’s Open. But with the beads-of-rice style bracelet and a smaller form factor, this version of the Captain Cook blends in nicely in a more elevated environment. There are little design cues throughout this Captain Cook that reference tennis in...
Monochrome
Industry News – The Impact of the 39% U.S. Tariff on the Swiss Watch Industry, And The Reactions of A Major CEO, the Swiss Fed and an Analyst
On August 1st – also known as Switzerland’s National Day – the Trump Administration announced a 39% tariff on Swiss imports, coinciding with Secretary of State Marco Rubio publicly praising Switzerland… A political and economic shockwave has gripped the country for nearly two weeks. Rightfully so, Switzerland is heavily export-oriented, and the U.S. is one […]
Monochrome
Industry News – The Surge of Watchmaking in India and Discovering an Underrated Giant: the Titan Group
The luxury watch industry is facing a period of uncertainty: global economic headwinds, shifting consumer behaviours, and escalating tariffs have all taken a toll. China, once the growth engine for the luxury watch industry, continues to falter. Meanwhile, the U.S. market – though long resilient – now faces the effects of rising tariffs… In this […]
Video
Fratello Talks: Watch Photography Q&A; Ft. Bowl Of Salmon
Monochrome
The Petrolhead Corner – The Quadrifoglio Collection is the Stuff of Alfa Romeo Dreams
Few countries can hold a candle to the Italians when it comes to cars. With brands like Ferrari, Lamborghini, Maserati, Alfa Romeo and so on, there’s no shortage of four-wheeled beauties. Just mention names like Bertone, Pininfarina, Zagato, Ghia, Giugiaro, and the hearts of most Petrolheads will start racing with excitement. It’s no wonder, then, […]
Two Broke Watch Snobs
Types of Watches: Pros and Cons to Help You Stay on Budget
Backed by nearly 10 years of hands-on review experience, explore the types of watches that fit your budget and lifestyle.
Fratello
Introducing: A Nod To Finnish War-Time Aviation In The New S.U.F. Helsinki Myrsky MY-G Pinefrost
Introducing the S.U.F. Helsinki Myrsky MY-G Pineforst, a new limited edition from the Finnish brand. This time, the pilot’s watch, inspired by a WWII-era Finnish fighter plane, comes with a lovely Pinefrost green dial. There is plenty to unpack here, so let’s dive straight in. The new S.U.F. Helsinki Myrsky MY-G Pinefrost is limited to […] Visit Introducing: A Nod To Finnish War-Time Aviation In The New S.U.F. Helsinki Myrsky MY-G Pinefrost to read the full article.
Fratello
Fratello Talks: The Best Chronographs Of 2025 (So Far)
A couple of weeks ago, we discussed what we considered some of the best watches of 2025 overall. We realized that chronographs were somewhat underrepresented in that episode and couldn’t let that fly. Today on Fratello Talks, we’re discussing the best chronographs of 2025 (so far). You join Nacho, RJ, and Thomas in the studio, […] Visit Fratello Talks: The Best Chronographs Of 2025 (So Far) to read the full article.
Worn & Wound
The Pepsi Challenge: Seiko Continues their Summer of Licensing
A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little. At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...
Video