Worn & Wound
Our Morning with Cartier
There’s really nothing like the Cartier meeting at Watches & Wonders. Along with Rolex and Patek Philippe, Cartier can be thought of as an anchor brand of the show. They have one of the largest booth spaces, with nonstop foot traffic, and a veritable army of cheery employees who are happy to show you watch, after watch, after watch in your meeting. It’s a seemingly never-ending parade of beautiful objects. To me, that’s what an event like this is all about. Why are we here if not to gawk? In terms of sheer volume, Cartier is your best bet for that. What’s wonderful about Cartier, though, is that the beautiful objects aren’t necessarily completely unobtainable, and the brand works hard to make even the most head turning pieces feel approachable (at least in the context of the show). While you’ll see your fair share of unique pieces and watches that have no listed price because if you have to ask, well, you know how it goes, there are accessible ways into the brand that give you plenty of what is essential about Cartier. My favorite example of this for 2024 is a new dial variant for the Santos, in a metallic brown with a gradient effect. It’s lovely, and pretty clearly meant to evoke something that has aged naturally over a period of many years. It’s available as both a large and medium Santos, but it’s very clear that the medium is the “correct” size for this watch. It works considerably better when it’s a little more discreet. It joins a growi...
