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Microbrand dealbreakers: Don’t make these mistakes when launching your new watch Time+Tide
Baltic Brew or Boldr there Jul 8, 2023

Microbrand dealbreakers: Don’t make these mistakes when launching your new watch

Some microbrands just get it. Their designs are elegant, their execution flawless, their carefully chosen components top-notch, and their customer experience first-rate. But for every Baltic, Brew, or Boldr, there are scads of ill-conceived releases that, for one reason or another, can cause my eye to twitch uncontrollably. A handset that’s all wrong. An off-putting … ContinuedThe post Microbrand dealbreakers: Don’t make these mistakes when launching your new watch appeared first on Time+Tide Watches.

It’s The Chicago Windup Watch Fair 2023 Product Preview! Worn & Wound
Citizen Citizen Jul 6, 2023

It’s The Chicago Windup Watch Fair 2023 Product Preview!

Windup Watch Fair Chicago is closer than ever! If you’ve been following along, you know Windup is growing fast. This year, we are returning to the same venue in the West Loop and adding more watches, more live events, more accessories, and a whole lot more in general. You don’t want to miss it. As a reminder, here are the key event details: Venue West – 221 N Paulina St, Chicago, IL 60612 Friday, July 14: 12PM – 6PM Saturday, July 15: 12PM – 6PM Sunday, July 16: 12PM – 5PM Free and open to the public Here’s a sneak preview of just some of the watches from our Lead Sponsors you’ll be able to get your hands on at Windup this year. For a full roster of presenting brands, scheduled events, and a product showcase, head to windupwatchfair.com and join our email community. Citizen Citizen, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value. Citizen’s diverse portfolio of high-performance and eco-mindful watches is accessibly priced and ranges from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouet...

Highlights: Sotheby’s Hong Kong Fine Watches Online SJX Watches
Patek Philippe complications Jul 5, 2023

Highlights: Sotheby’s Hong Kong Fine Watches Online

The summer tends to be a quiet period in the watch world since most of Switzerland goes on holiday. However, Sotheby’s Hong Kong is staging one major event before the summer lull with an online sale running for just over a week. Fine Watches opens on July 5th and runs until the 14th featuring 272 lots ranging from Patek Philippe complications to simple time-only Cartier. We cover highlights from the sale below – the catalogue can be seen here – but before that we look at something special. Happening alongside the online auction is a sealed auction for an Patek Philippe Sky Moon Tourbillon ref. 5002P-013 with a custom-order black dial that runs online from July 13-21. The ref. 5002P once held the title of most complicated wristwatch Patek Philippe ever produced and remains a landmark in Patek Philippe watchmaking. Not only is this ref. 5002P possibly unique thanks to the striking black dial, it is also double sealed – in other words brand new. Since 2017 Patek Philippe has banned its retailers from selling sealed watches and so an double-sealed example of a special-order grand complication on the secondary market is rare. This double-dial complication offers an incredible opportunity to collectors, since the last time we saw this a sealed example of this reference at auction was back in 2018 at Antiquorum where it sold for just under US$1.2 million, and that was just single sealed. Prices have naturally climbed since then. In fact, this example mirrors the one that ...

Ming Updates their 37.05 Moonphase with More Lume and a Completely Reworked Dial Worn & Wound
Ming Jul 3, 2023

Ming Updates their 37.05 Moonphase with More Lume and a Completely Reworked Dial

Ming is back with an updated version of their 37.05, which you might remember was announced in late 2021 as the brand’s first watch with a moonphase complication. Ming has given the 37.05 Series 2 (which they’ve nicknamed the “Ad Astra”) a series of whimsical refinements that play on the inherent romance of a moonphase complication. Those aesthetic tweaks are, of course, uniquely Ming in nature, making use of their expanding proficiency with a variety of materials, and a rather ingenious use of high powered luminescent material.  You’ll immediately notice that the big change to the new 37.05 is with the dial. Ming has gone from a textured blue dial with a subtle moonphase indicator at the 6:00 position to an anthracite dial with prominent brushed finishing. Star shaped holes have been added to the dial, which fill in with lume as the moonphase disc rotates underneath. The 37.05 still uses a sapphire upper dial, which is where you’ll find hour markers, the moon “mask” which is used to define the phase of the moon, as well as plenty of inlaid HyCeram lume to provide a bit of a light show when fully charged. Ming notes that the stars on the sapphire upper dial have HyCeram lume applied to both the upper and lower surfaces for increased visual depth.  The 37.05 Series 2 is powered by the manually wound Sellita SW288-1, which is the same caliber used in the prior moonphase, and has been extensively reworked and decorated in the same fashion. The bridges have b...

The Windup Watch Fair Returns to Chicago at Venue West Worn & Wound
Jun 26, 2023

The Windup Watch Fair Returns to Chicago at Venue West

After a successful weekend in San Francisco, the highly anticipated Windup Watch Fair is heading back to the vibrant city of Chicago from Friday, July 14, through Sunday, July 16, 2023. Returning to Venue West, in the heart of the Windy City, we’re excited to reconnect with the energy and excitement that makes The Second City such an integral hub among our community. First time attendees will find unique opportunities to explore the latest timepieces and connect with fellow horology aficionados. Now in its ninth year, Windup Watch Fair has become a must-attend event for watch enthusiasts, collectors, and industry professionals. The Fair showcases a wide range of watches, from independent microbrands to well-established manufacturers, offering attendees an unparalleled chance to discover and experience a diverse selection of timepiece and, new this year, regional EDC heavyweights like Oak Street Bootmakers Venue West, located at 221 N Paulina St, Chicago, IL 60612, in the West Loop neighborhood of Chicago, provides the perfect backdrop for the Windup Watch Fair. The location is easily accessible for both local visitors and those traveling from out of town and a perfect jumping off point to explore Chicago’s rich history. We’re already building our lists of nearby restaurants, nightlife, and other Chicago mainstays to visit during off-fair hours.  As always, the Windup Watch Fair is free and open to the public. We’re able to offer this open access with the support o...

Hands-On: the Bell & Ross BR 03-93 GMT Blue Worn & Wound
Bell & Ross BR 03-93 GMT Blue Jun 22, 2023

Hands-On: the Bell & Ross BR 03-93 GMT Blue

A GMT watch is more of a function than a style, yet I expect your mind goes straight to a red and blue ‘Pepsi’ bezel, or perhaps a red and black ‘Coke’. It’s now 10 years since Rolex first launched the 116710BLNR, so maybe the ‘Batman’ is more your style. Whichever is your favourite, a bi-color bezel is a common sight on a GMT watch. A couple of months back, Bell & Ross added another iteration to their GMT lineup. This one uses the BR 03 outline as its base, and combines it with a sharp blue and gray colorway. The blue isn’t restricted to one half of the bezel only though, which results in a vibrant looking watch. On paper, there’s a lot to like about the BR 03-93 GMT Blue, but how good is it on the wrist? With Bell & Ross’s more typical square cased watches, the dial is relatively simple. Often a black dial, large indices, bold sword hands and plenty of lume. A real utilitarian look. There are some BR 03 models which are altogether more lavish. This is one. The blue dial is bright, with a sunburst finish, and is as vibrant in real life as you’d expect. What’s especially nice to see is that although Bell & Ross’s familiar design language is present in the large numerals at the cardinal points, they are applied indices rising above the dial with superb vertical brushing on the top surfaces. The other indices are also applied, with a generous amount of lume in each. Bell & Ross have taken the familiar, and elevated it into something more elegant. Th...

5 Ideal Automatic Watches For the Beginner – Windup Watch Shop Worn & Wound
Jun 21, 2023

5 Ideal Automatic Watches For the Beginner – Windup Watch Shop

We know just as well as you do, that the world of watches goes deep and it can be overwhelming to get into. Of course, the first step is showing interest, but even more tricky is the second step - picking out your very first mechanical timepiece. There are a few main types of movements: mechanical (automatic or hand-wound), quartz (powered by a battery) and digital (usually featuring an LCD display). While quartz and digital have their places, it’s hard to top the idea that you have a tiny precision machine strapped to your wrist that’s powered by the movement of your body. Mechanical movements are built to last a lifetime (with regular service) and can be simple as a three-handed movement (hours, minutes, seconds) or as complicated as a three register chronograph with a perpetual calendar with moon phase display. Today, we’re exploring five of our favorite picks that are ideal for your first mechanical watch - stylish, feature-packed, and sub-$500. Let’s dig in! We know just as well as you do, that the world of watches goes deep and it can be overwhelming to get into. Of course, the first step is showing interest, but even more tricky is the second step - picking out your very first mechanical timepiece. There are a few main types of movements: mechanical (automatic or hand-wound), quartz (powered by a battery) and digital (usually featuring an LCD display). While quartz and digital have their places, it’s hard to top the idea that you have a tiny precisio...

Naissance d’une Montre 2: A Handmade Future Built on the Foundations of the Past by Oscillon, Greubel Forsey and Urwerk Quill & Pad
Greubel Forsey Jun 18, 2023

Naissance d’une Montre 2: A Handmade Future Built on the Foundations of the Past by Oscillon, Greubel Forsey and Urwerk

The Oscillon duo of Buser and Devanthey have created the second release of Naissance d’une Montre with the Naissance d’une Montre 2. Using Oscillon’s own L’instant de vérité caliber as a base, one already designed to be made entirely by hand, the Naissance d’une Montre 2 brings the glory of the past to something that would make sense in any futuristic setting.

HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42 Time+Tide
Longines Spirit Zulu Time 39 Jun 14, 2023

HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42

The Longines Spirit lineup has become a go-to collection to recommend when someone asks what a great option would be for an entry-level Swiss luxury watch. The collection, now three years into its current generation, has seen quite rapid growth with a variety of aesthetic and functional configurations. Born initially in 2020 with 40mm and … ContinuedThe post HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42 appeared first on Time+Tide Watches.

New Rolex Daytona revealed for 24 Hours of Le Mans race centenary – what you need to know Time+Tide
Rolex Daytona revealed Jun 10, 2023

New Rolex Daytona revealed for 24 Hours of Le Mans race centenary – what you need to know

New 18K white gold Rolex Daytona with special visual cues celebrates 100 years of 24 Hours of Le Mans race Uses a new 4132 calibre exclusive to the model that features a 24-hour counter rather than the standard 12-hour counter US$51,400 and not announced as a limited edition Rolex is typically viewed as the unfaltering … ContinuedThe post New Rolex Daytona revealed for 24 Hours of Le Mans race centenary – what you need to know appeared first on Time+Tide Watches.

When it comes to Porsche Design’s new Chronograph 718 Spyder RS, you have options Time+Tide
Porsche Design s new Chronograph 718 Jun 10, 2023

When it comes to Porsche Design’s new Chronograph 718 Spyder RS, you have options

As the famous slogan goes, “Porsche…there is no substitute”. A young Tom Cruise knew it after outrunning the bad guy with his father’s 928 in 1983’s Risky Business, and the legend rings true more than ever today. In celebration of the introduction of the new 718 Spyder RS, Porsche Design has made an introduction of … ContinuedThe post When it comes to Porsche Design’s new Chronograph 718 Spyder RS, you have options appeared first on Time+Tide Watches.

Citizen Announces Fresh Divers for the Summer, Including a New Fujitsubo and Smaller Promaster Dive Watches Worn & Wound
Citizen Announces Fresh Divers Jun 9, 2023

Citizen Announces Fresh Divers for the Summer, Including a New Fujitsubo and Smaller Promaster Dive Watches

If ever there was a time in the market for a reinvigoration of classics, it’s now. And one could argue, with the releases coming out of Citizen in June, that the Japanese brand is leading the way. From reworking one of their most iconic lines to adding a fuller scope to their existing collections, Citizen has made it a mission this Summer to provide a variety of exciting, elegant, and even eco-conscious alternatives to other watches in their existing line-up. For June, Citizen will be releasing three watch collections: the much-anticipated 37mm Promaster Dive, the Promaster Dive Automatic Super Titanium “Fujitsubo”, and the UNITE with BLUE Collection. Each one remains a variation on an existing theme within the Citizen universe, but with surprising, and sometimes intriguing, differences. 37mm Promaster Dive Dive watches entering everyday wear has been on the rise over the last decade and it seems that the new Promaster Dive is where Citizen has gotten their sea legs. By reducing the 44mm size to a more wearable 37mm, it not only makes the dive watch feel slightly less sporty, but also less clunky when worn with a long-sleeved shirt. This, in turn, will appeal to a wider audience and reintroduce the Promaster to a new generation of fans. Usually when there is a reduction in real estate on a watch, certain features have to be conceded for space. Not so with the smaller Promaster Dive. Citizen has made a conscious effort to keep all the reasons longtime divers love this...

Editorial: All the Fuss Over a “Franken” Omega Speedmaster SJX Watches
Omega Speedmaster Earlier Jun 9, 2023

Editorial: All the Fuss Over a “Franken” Omega Speedmaster

Earlier this week, leading Swiss-German newspapers Neue Zürcher Zeitung (NZZ) published a lengthy story about the possible fraud behind the record-setting sale of an Omega Speedmaster ref. 2915-1 at Phillips in 2021. Mystifying at the time, the CHF3.12 million result was a huge number that far exceeded past records for that particular Speedmaster. As NZZ revealed in its story, the Speedmaster in question was a “Franken” watch pieced together from assorted vintage components – and some fake parts – and it was purchased by Omega itself, on the advice of its then museum head. The allegations are that the then museum head was in cahoots with the seller of the watch. Omega has gone to the police with this, and also released a statement, noting in part, “Omega and Phillips were the joint victims of organised criminal activity involving the selling of this specific watch by auction.” The Omega Museum, which fortunately has enough correct and legitimate vintage Speedmasters on display. Image – Omega Both Omega and Phillips should have done more due diligence, but it appears a few bad actors were diligent in allegedly defrauding Omega. For more on the matter, Dutch watch publication Fratello published an excellent examination of the happenings. The alleged fraud has been covered widely in the mass media, from Bloomberg to Fortune, ironically the same publications that last year touted the success and value-appreciation of the Speedmaster. Mountains and molehills The ...

De Bethune DB28: How I Launched It, Why I Bought It, And Why It’s The Perfect ‘One Watch’ – Reprise Quill & Pad
De Bethune DB28 How I Launched Jun 1, 2023

De Bethune DB28: How I Launched It, Why I Bought It, And Why It’s The Perfect ‘One Watch’ – Reprise

De Bethune celebrated the tenth anniversary of its groundbreaking DB28 in 2020 and, as Ian Skellern's relationship with the model goes back the full decade, it seemed an appropriate time for him to share the story of how he came to launch the DB28, own a DB28, and what he thinks of the DB28 after wearing one regularly for 10 years.

The 4th Watch & The Importance of the Non-Essential Worn & Wound
May 31, 2023

The 4th Watch & The Importance of the Non-Essential

It’s easy to get caught up in finding the perfect trio of watches for your ‘core collection’; the watches that cover all your bases, from mowing the lawn, to your best friend’s wedding. We have a series here called The Three Watch Collection for $5,000 in which readers attempt to do just this within a given budget. It generally goes something like this: three watches that are largely inoffensive and fit within the broadest possible range of your wardrobe, and cover you for the broadest possible range of events. They are practical, conventionally attractive, and blend in without drawing too much attention to themselves. That’s all fine and well, and I’m sure that if you’re reading this, a few of your own watches immediately come to mind as your core daily companions. But what comes next? With a good foundation in place, surely it’s only natural to explore the periphery a bit, and it is here that we discover the realm of the 4th watch.  The idea of a great 4th (or 5th, 6th, and beyond?) watch is less bound by the practical constraints we place around our core watches that get the most wrist time. Whether it fits under a cuff, or clashes with your outfits, or is even all that easy to read is besides the point. The 4th watch may rarely find itself being worn (initially, at least), but it might speak to the true nature of our taste or passion in watches. These are the watches we wear purely for the joy or fun of it. That doesn’t always mean they are impractic...

Raketa Introduces Avant-Garde “The Horophile” SJX Watches
Raketa May 18, 2023

Raketa Introduces Avant-Garde “The Horophile”

A Soviet-era watchmaker, Raketa has been rejuvenated by investors and a team advised by Manuel Emch, the former chief executive of Romain Jerome. The brand has brought back designs from its archives, while also producing new models inspired by its past. Falling squarely into the latter category, the Avant-Garde “The Horophile” takes it cues from Communist art while the palette comes courtesy of Amr Sindi, the Swiss-based watch influencer known as The Horophile. Initial thoughts In a relatively short time Raketa has managed to create a distinctive identity with its unique aesthetic. Precisely because of their Soviet-era style, many of the brand’s watches might seem drab. The new Avant-Garde, in contrast, stands out with its bright colours. It will certainly appeal to someone who appreciates the Raketa design but wants something more lively. Price-wise the Horophile edition is no different from the standard model. At €1,650 before taxes, the watch is reasonably priced, although Raketa movements generally could do with a bit more window dressing, even at the price. The purple rotor in the Horophile edition goes some way in improving the view from the back. Bolshevik art The dial of the Avant-Garde is inspired by Beat the Whites with the Red Wedge, one of the best-known works by artist El Lissitzky, one of the proponents of the Russian avant-garde movement that flourished from the late 19th- t0 early-20th centuries. A 1919 propaganda poster, the work shows a red wedge ...

A Prototype Turned Bonafide Addition to Martin-Baker Collection: Introducing the Bremont MB Viper Worn & Wound
Bremont MB Viper Bremont May 17, 2023

A Prototype Turned Bonafide Addition to Martin-Baker Collection: Introducing the Bremont MB Viper

Bremont and ejection seat manufacturer Martin-Baker have been working with another for over a decade now, and they’re partnership has laid the groundwork for innovation in both the testing and watchmaking process. These two British companies are most certainly birds of a feather, producing their own specialty products with a stamp of dependability that signifies the extensive testing and meticulous quality control that goes into each and every component. They both are constantly pushing the boundaries of what’s possible in their respective industries. It’s no surprise that when Bremont brought watchmaking back to U.K. shores with its series of Caliber ENG300 movements, they tapped into Martin-Baker’s intense equipment and performance testing program. That idea has evolved to what is now the foundation of Bremont’s MB range and created a whole new category of testing, as well as set a brand new standard for the pilots watch. Bremont and Martin-Baker’s latest collaborative project looks forward by looking back – not at their rich history in engineering and technical ingenuity, but at the MB testing program itself and the actual test instrument used by Bremont. In order to test the viability of their Caliber ENG300 movement series, Bremont created a special housing that was attached to the dashboard of an ejection simulator. Bremont then went a step further by affixing a set of carbon fiber lugs to that special housing and strapped it to the wrist of a test mann...

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage Time+Tide
May 15, 2023

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage

If you have yet to hop on the About Effing Time train, you are really missing out. Cause if anything, it is not even a train – it is a full-on party bus. Three horological Avengers assembled after a fateful encounter at Watches & Wonders 2022, where our very own Andrew McUtchen, George Bamford of … ContinuedThe post It is About Effing Time you watched the three amigos’ Watches & Wonders coverage appeared first on Time+Tide Watches.

Great Mother’s Day Picks From The Windup Watch Shop Worn & Wound
May 12, 2023

Great Mother’s Day Picks From The Windup Watch Shop

A watch is a timeless gift that your mom can cherish and use for years to come, making it a thoughtful and practical choice for Mother’s Day. The Windup Watch Shop is an excellent place to find a wide variety of unique and stylish items, making it easy to find something that fits into your Mom’s personal taste. We also have a huge selection that includes watches, straps, and everyday carry at a range of price points, so you can be sure to find something that fits your budget. Our staff at the Windup Watch Shop are knowledgeable and helpful, so if you’re not sure what to choose, we can provide guidance and recommendations! Check out our in-person consultations right here! A watch is a timeless gift that your mom can cherish and use for years to come, making it a thoughtful and practical choice for Mother’s Day. The Windup Watch Shop is an excellent place to find a wide variety of unique and stylish items, making it easy to find something that fits into your Mom’s personal taste. We also have a huge selection that includes watches, straps, and everyday carry at a range of price points, so you can be sure to find something that fits your budget. Our staff at the Windup Watch Shop are knowledgeable and helpful, so if you’re not sure what to choose, we can provide guidance and recommendations! Check out our in-person consultations right here! The post Great Mother’s Day Picks From The Windup Watch Shop appeared first on Worn & Wound.

[VIDEO] Hands-On: Argon Space One Jump Hour Worn & Wound
Christopher Ward shock May 11, 2023

[VIDEO] Hands-On: Argon Space One Jump Hour

Are you ready for the final frontier? Or rather, the next frontier? A new frontier, at the very least? Yes, all signs point to a big change in the world of watches on the horizon. A new world, or I guess frontier to be consistent, where you don’t have to win the lotto, inherit tons of wealth, or be uncommonly successful to buy an exotic watch. A world where brands that were once considered too small to matter are standing their ground against giants, showing that with a passion for watches and an innovative spirit, the seemingly impossible can occur. This is a very dramatic way of saying that there have been some cool releases in the last few years that have been accelerating in their frequency, indicating the beginning of a new trend of the previously “exotic” becoming more obtainable. We’ve seen affordable wandering hours pop up for a few years from the likes of Gorilla and Atowak. We’ve seen unexpected collaborations between approachable brands and high-end independents like Louis Erard and Vianney Halter. We’ve seen high-end independents branch out into the approachable space with offshoots like Kurono Tokyo by Hajime Asaoke, SUF Helsinki by Stepan Sarpaneva, and M.A.D. Editions by Max Büsser. We’ve seen Christopher Ward shock the world by releasing a dial-side sonnerie au passage with the C1 Bel Canto. We’ve seen more too, so perhaps the trend is already here. Reinforcing this is the subject of today’s review, the Argon Space One. The first watch by...

Zodiac Introduces the Sea-Chron, a Vintage Inspired Chronograph with Roots in the 1960s Worn & Wound
Zodiac Introduces May 9, 2023

Zodiac Introduces the Sea-Chron, a Vintage Inspired Chronograph with Roots in the 1960s

Zodiac continues to plumb the depths of their archives with their latest release, the Sea-Chron chronograph. Originating in the 1960s, the Sea-Chron was a natural extension of the Sea Wolf, a platform that Zodiac has returned to in recent years to great success. This sporty diver’s chronograph picks up on a lot of the aesthetic cues of the classic Sea Wolf, but has some key technical upgrades that put it squarely in modern watch territory. It also fills a fairly wide hole in the Zodiac catalog – it’s hard to believe, but up until this week, they didn’t have a chronograph in their collection.  Zodiac envisions the Sea-Chron as a true multipurpose sports watch. Like their dive watches, the Sea-Chron has a full 200 meters of water resistance, and the case has been outfitted with a timing bezel with a twenty minute interval. Inside the timing bezel and at the dial’s perimeter, you’ll find a tachymeter that can be used completely independently of the Sea-Chron’s dive timing features. The handset is the familiar Zodiac fence post design, and squared off apertures with lume underneath for the hours, except at 3, 6 and 9, where you’ll find the sub registers for minute and hour totalizations, and a running seconds indicator.  There are two variants of the Sea-Chron available at launch. One in a clean black and white colorway that would appear to prize legibility above all else. This version has a black base dial and white subdials, and, crucially, a white tachymet...

Review: the Atelier Holgur Frømand Worn & Wound
De Bethune May 8, 2023

Review: the Atelier Holgur Frømand

One of the great things about the current state of the watch world is the insane variety of watches that are available. We’re at a point (or at least approaching one) where brands of all stripes are willing to get creative in ways we haven’t seen in years. We’ve come out of a long period of time dominated by vintage inspired watches that all felt cut from the same cloth, and it feels like we’re now at the beginning of a new movement where makers large and small are aiming for narrower and narrower niches. I’m lucky to have seen some of the watches coming from brands we all admire later in the year, and I’m confident that when the dust settles we’ll be talking about a sea change toward more adventurous designs and a level of watchmaking once reserved for the super wealthy being made accessible to new customers for the first time. This is why I’m more interested than ever in the micro indies I’ve discussed in these pages previously. It feels like there’s a nearly infinite opportunity for brands to create special, unusual, innovative, and original watches for an audience that’s simultaneously incredibly broad and highly specialized. There’s no shortage of collectors interested in getting something unique – a byproduct of the aforementioned decade of lookalike black dialed divers. And yet, each individual watch forces you to ask, “Who is this for?” That’s a question that most of us wonder everytime we look at an MB&F; or De Bethune, and the answe...