Worn & Wound
First Impressions of the Zenith G.F.J.
A few months back I was given an opportunity to get a little preview of Zenith’s Watches & Wonders novelties in New York. More and more brands do this every year – it’s a great help to those of us in the media charged with photographing and writing about dozens upon dozens of new releases that all appear in the span of a few hours on an April morning in Geneva. So photographer Garrett Jones and I made our way to meet with our Zenith press contacts in midtown Manhattan, not knowing for sure what we’d see. In short order, the bright blue ceramic “Chronograph Trilogy” anniversary models were unveiled. In discussing the watches I casually mentioned that these would probably be a big hit at Watches & Wonders, and I must have inferred that these three watches would be this year’s halo pieces for the brand. I was quickly corrected, and told that there was something else coming that Zenith was holding back – the first watch in an entirely new collection – that would be a big surprise as we got closer to its release. I didn’t even try to elicit a hint about what it might be – I was happy to be surprised. Eventually the press release for the new G.F.J. hit my inbox, and I was indeed surprised. While Zenith, as a brand, has always been quite chronometry forward, I had gotten into the habit of thinking of them as a sports watch brand. Yes, the movements are very good, but lots of brands have very good movements. I admit that the yearslong focus on building out ...
