Studio Underd0g and Fears Team Up on a New LE for British Watchmakers’ Day
It’s not often that whimsy and tradition become bedfellows, even in the wild world of watches. Time-honored brands with industry gravitas rarely join forces with quirky start-ups, and on the odd occasion when they do, the results can be divisive for traditionalists and experimentalists alike, who squabble over value, style, and reputation without stopping to admire the unique product that results from such collaborations. This is why the announcement of Fears and Studio Underd0g’s limited edition collaboration for British Watchmakers’ Day packed such an immediate punch for me, and likely will for anyone else familiar with the two brands. The unique 178-year history of Fears, resurrected in 2016 by managing director Nicholas Bowman-Scargill, combined with the brash innovation of Studio Underd0g, launched by founder Richard Benc in 2021, has resulted in a limited edition watch that flaunts the design ethos of both brands in such force that it’s unmistakably a shared effort at first glance. The Fears x Studio Underd0g Gimlet draws attention immediately with a snappy lime dial (a nod to the watch’s tasty namesake beverage) and a cushion-shaped 38mm case inspired by the Fears Brunswick. Round edges and curves give the case a vintage feel, as does the beautiful typography-another signature Fears touch. But don’t be fooled into thinking that this is just another variant of the Brunswick; in addition to the lime dial, Studio Underd0g’s penchant for elegant dazzle...
Fratello
