SJX Watches
Business News: Baselworld to be Replaced by Swiss Watch Week
With Baselworld all but finished in name – with the COVID-19 pandemic having served as the catalyst for its demise – its organiser has already lined up a potential replacement, according to Swiss newspaper Handelzeitung. Events company MCH Group, which owns Baselworld and Art Basel, registered the trademark “Swiss Watch Week” in late January 2020, perhaps an indication its management already knew that Baselworld was untenable. Departing Basel, the city that the namesake watch fair had called home for decades is seen as crucial to escape the baggage and bad publicity that has dogged Baselworld. A good part of the criticism levelled at the fair concerns the opportunistic pricing imposed by restaurants, hotels, and other accommodation during the fair. The result was a slow burn that culminated in the end of Baselworld. A scene never to be seen again – the halls of Messe Basel packed with watch brands. Photo – Baselworld Once the world’s largest watch and jewellery fair, Baselworld was hit by a gradually accelerating string of departures, starting in 2018 with industry giant Swatch Group – owner of brands like Omega, Longines, and Tissot – citing the exorbitant cost of exhibiting and other city-related expenses. Swatch was followed by Seiko and others in 2019. But the fatal blow arrived in April 2020, when the fair’s biggest exhibitors – Rolex, Patek Philippe, Chanel, Chopard, and Tudor – pulled out and announced a move to a new, yet-to-be-named fair in...
