May 20, 2026
Introducing: Awake Sơn Mài Guilloché Main Collection
What We Know Awake is launching three new watches today, along with a new visual identity for the young brand. The three references—"Sunset," "Alba," and "Borealis"—take their names and color palettes from celestial phenomena: an ocean sunset, an incandescent dawn, and the Northern Lights, respectively. "Alba" The dials are the story here, and the story behind them is quite fascinating. The process begins in Hanoi, Vietnam, where master lacquerers apply multiple ultra-thin layers of Sơn Mài lacquer—derived from the sap of the Rhus Verniciflua tree—then meticulously polish each coat to build up the dial's color. Sunset gets pink, violet, and blue. Alba gets red, yellow, and orange. Borealis gets green and yellow. Once the lacquer work is complete, the dials travel to Italy, where they're handed to the Renzetti family—one of the last workshops in Europe still practicing hand guilloché—who work them on traditional rose and straight-line engine lathes, entirely by hand, for approximately 15 hours per dial. Each groove is unique to the individual artisan and the individual piece. "Sunset" The hands and indices are constructed with a steel cap system finished in polished, brushed, and engraved textures, filled with Super-LumiNova BGW9. The result is a lume solution that's discreet in daylight but comes alive in the dark, casting a soft halo over the lacquer and guilloché beneath. All of this sits inside a new 38mm stainless steel case, a first for Awake. It fea...
Fratello
