Photographer Atom Moore Debuts “Second Nature”
Taking photos of watches is hard. I’ve been trying for months to get better at it, and only occasionally do I end up with a photo that I think “works” in any meaningful way. The degree of difficulty in shooting these little objects is kind of off the charts. They are, of course, reflection machines, with light bouncing off of cases and crystals in ways that, for an amateur, can be difficult to control. And as any watch lover knows, the magic of this stuff is in the details, and it just takes a lot of skill to capture things that are so vanishingly small. So, I have a lot of respect and admiration for my colleagues and peers who make something so difficult look relatively straightforward. Atom Moore, for as long as I’ve been in the hobby, has been near the top of my and many other’s lists of top watch photographers in the game. His approach is completely unlike any other watch photographer I’m aware of, and the results, as they say, speak for themselves. Atom, by now, has dedicated his career almost exclusively to watches. He’s been at it since 2015, and has worked with brands like Grand Seiko, Autodromo, and J.N. Shapiro. While some of his work with brands is what many of us in the industry would call “product photography,” it tends to be executed at a higher level. His photos for J.N. Shapiro’s Resurgence launch are a great example – the crisp macros reveal all of the detail you’d hope to see in Shapiro’s immaculately finished cases, dials, and...
Fratello
