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Longines Gallery Longines

Wristshot gallery from the Horlogeforum Longines thread.

Rewriting History – Discovering the Earliest Flyback Chronograph Wristwatch SJX Watches
Longines unparalleled history Sep 29, 2020

Rewriting History – Discovering the Earliest Flyback Chronograph Wristwatch

As a collector, I find myself in the rather sparsely populated niche of observatory chronometers. Due to Longines’ unparalleled history in precision timekeeping, the brand became a long-standing, personal favourite. Notably, competition chronometer movements, like the 30B with its off-centre construction and the rectangular 360, strike all the right chords with me. Along the way, I inevitably bumped into Longines’ outstanding in-house chronograph calibres – in chronological order, the 13.33Z, 13ZN, and 30CH – which opened a new door away from my focused, chronometer-centric journey as a collector. And it also led me to a discovery that rewrites horological history, one that gives Longines the title of having produced the very first flyback wristwatch chronograph, as well as the first chronograph wristwatch with two pushers. A catalogue page showing various Longines chronograph movements in the 1930s, with the topmost pair being for wristwatches, and the others for pocket watches 13.33Z Though Longines had produced several remarkable wristwatch chronograph movements, a two-pusher flyback chronograph powered by the 13.33Z had become the object of my desire. A watch that was only produced in minuscule quantities and remains largely unknown to even the most discerning of collectors, with only eight examples known the market. A long and winding quest ensued that ultimately resulted in the opportunity to acquire an exceptional example from a private collection in German...

When Accuracy Mattered – Part III: The Triumph of Brands Over Watchmaking SJX Watches
Longines split-seconds chronograph pocket watch Sep 20, 2020

When Accuracy Mattered – Part III: The Triumph of Brands Over Watchmaking

The demise of chronometry competitions last year – when the final edition of Concours International de Chronométrie took place – finally killed the dangerous heresy that a watch is a practical instrument that should be trusted to show the correct time. With the elimination of the last scientific and independent assessment of a watch’s worth, the cult of haute horlogerie comes into its own, reinforcing its definition of a watch as an emotional product born of passion, tradition and prestige. Trials to see who can produce the most precise, accurate and reliable watch originated in Geneva in 1879, when the head of its observatory, Professor Emile Plantamour, devised a testing routine that rated watches in the various positions and temperatures encountered in everyday wear. Observatories soon became the influencers of the pocket-watch age, determining the legitimacy and worth of luxury timepieces. American magnates like James Ward Packard, Henry Graves Jr and Pierpont Morgan secured the most highly rated pieces. A Longines split-seconds chronograph pocket watch that was tested at the Neuchatel Observatory in 1968; this particular example once belong to Jean Pitallier, the former president of the French Cycling Federation (FFC) Despite the advent of wristwatches, the Neuchatel Observatory kept the competitions alive until 1968 when Japanese entrants swept the board. In 1972, deputation of Swiss watch brand executive petitioned the Neuchâtel government minister Ren...

Laine Watches Introduce the 13ZN Chronograph Piece Unique SJX Watches
Longines 13ZN chronograph movement while Sep 11, 2020

Laine Watches Introduce the 13ZN Chronograph Piece Unique

Best known for his affordable, customisable watches, Torsti Laine recently completed a chronograph that was several years in the making. Commissioned by one of his earliest clients, the Laine Watches AKIL13ZN Piece Unique reimagines a fabled Longines 13ZN chronograph movement, while still retaining originality in style and substance. The watch is powered by a vintage 13ZN movement that was rejuvenated by Mr Laine and matched with a newly-made case and dial inspired by chronographs of the 1930s and 1940s. Initial thoughts Even though the watch is a one-off that will not be repeated – Mr Laine is no longer making chronographs – it is a well-executed realisation of the owner’s vision that is worth a quick look. And it was also done at reasonable cost, illustrating Mr Laine’s focus on excellent but affordable watchmaking. The aesthetic is clearly vintage inspired, but done with an eye for detail that clearly came from a collector. Elements like the arrow-shaped hand on the minute register, or the large, flat crown, are small yet important in establishing the pleasing, period-correct look. Notably, the movement is nearly identical to how it was when it left the factory, having only been modestly modified. This is contrary to current tastes in refinishing vintage movements to a modern standard, but it is sensible in both aesthetics – the vintage-inspired dial and case suit the movement well – and also cost, since extensive decoration is not necessary. The watch is ...

Business News: Swatch Group Sales Plunge on Pandemic Closures SJX Watches
Longines had Jul 14, 2020

Business News: Swatch Group Sales Plunge on Pandemic Closures

Swiss watchmaking conglomerate Swatch Group just announced its half-year 2020 results and unsurprisingly, it took a huge hit due to the COVID-19 pandemic. Although the group, which owns brands like Omega and Longines, had a good start in January with an operating margin of 17.3% – with the watch and jewellery brands performing a bit better than movement- and component-production division – the lockdown progressively imposed across the world since February severely impacted sales, leading to a steep declines in revenue and half-year operating loss, a first for the group. Group sales for the first half plunged 43.4% at constant exchange rates from a year earlier, resulting in an operating loss of CHF327m, compared to a profit of CHF547m for the same period in 2019. Most of the drop in sales was attributed to the lockdowns in most countries, resulting in widespread store closures. The Swatch Group saw up to 80% of both its own boutiques and third-party retailers close, meaning it had to rely on partially “partially feasible” e-commerce. And even after lockdowns were lifted, the group permanently vacated some of its retail space, as evidenced by disputes with its former landlord in Hong Kong, which has sued the Swatch Group for several million in allegedly unpaid rent. Due to its swiftly-streamlining retail network, the group’s employee count was trimmed by 6.5% since December 2019 to approximately 33,700 employees. This was also confirmed by anecdotal evidence fro...

Up Close: Jaquet Droz Magic Lotus Automaton SJX Watches
Longines Mar 10, 2020

Up Close: Jaquet Droz Magic Lotus Automaton

Even though Jaquet Droz is a part of Switzerland’s largest watchmaking conglomerate – its parent Swatch Group also owns more mainstream names like Omega and Longines – the brand has consistently demonstrated an independence of thought with its impressive range of automata wristwatches – the latest being the Magic Lotus Automaton. Combining artisanal decoration with miniature automata – complex mechanical devices that typically imitate humans or nature – these watches continue a lineage that began with the brand’s founder: Pierre Jaquet-Droz (1721–1790). Jaquet-Droz built automata that were shockingly lifelike for the period, with his greatest invention being The Writer. A seated figure capable of writing a pre-programmed sentence up to 40 characters long, The Writer was such a feat that during the Spanish Inquisition, its maker was suspected of using witchcraft to create the uncanny contraption. Over two centuries later, Jaquet Droz has developed several modern-day interpretations of its allegedly supernatural devices, often wristwatches that combine an automaton with a minute repeater – and even in monumental pocket-watch format. The recent Magic Lotus Automaton, on the other hand, is much simpler, but one of the most unusual and intriguing. It is not a minute repeater, but manages to be brilliantly conceived and effective. Garden of wonders Despite not having a repeater, the Magic Lotus Automaton is still a mechanical bombshell – so it is massive,...

Business News: Swatch Group Annual Profit Falls with Hong Kong Slowdown SJX Watches
Longines just announced Jan 30, 2020

Business News: Swatch Group Annual Profit Falls with Hong Kong Slowdown

Hong Kong’s political unrest has resulted in the first fall in annual profits at the Swatch Group since 2018. The world’s biggest watchmaking group, which owns brands like Omega and Longines, just announced its 2019 results, showing declines in both sales and profits. Net profit fell 13.7%, while sales declined 1.8% at constant exchange rates, or 2.7% at current rates, to 8.24 billion francs. The drops in profit and sales were primarily due to a drastic contraction of its business in Hong Kong – a city with a population of just 7.4 million – where Swatch Group owns over 90 retail stores, largely catering to shoppers from the China. Sales in Hong Kong for the second half of 2019 fell by 200 million francs. While Hong Kong was the key driver of the decline, it was not the only one. The luxury watch business in general is suffering from anaemic growth, which is also evidenced by the watch division results at diversified luxury groups like LVMH and Kering. On a more positive note, Swatch Group has managed to fulfil its stated aims of reducing operating expenditure and thinning inventory. Operating expenses dipped about 6%, while operating cash flow rose 30% in 2019. And after several consecutive years of growth, the group’s inventories declined by 1% in 2019, to a still-substantial 6.85 billion francs at cost. It’ll be a slow 2020… With Swatch Group predicting the situation in Hong Kong will continue to be “challenging” in 2020, it is in a weaker positio...

Marnaut Introduces the Seascape 200 “Super Compressor” Diver SJX Watches
Longines unveiled Dec 16, 2019

Marnaut Introduces the Seascape 200 “Super Compressor” Diver

A retro-inspired dive watch that’s been popular since Longines unveiled the first Legend Diver in 2007, the “Super Compressor” is characterised by two crowns, one for the winding and setting, and the other to rotate the inner bezel. The latest brand to get on the “Super Compressor” bandwagon is Marnaut, which just launched the Seascape 200 on crowdfunding platform Kickstarter. Founded by a Croatian watch enthusiast with an eye for detail, Marnaut’s design is centred on a simple but distinctive feature – circular, applied markers radiating outwards on the dial – 34 markers in total – inspired by the shell of a sea urchin. The rest of the dial is typical of retro-style dive watches, with large hands and an inner elapsed time bezel with a vintage-inspired serif font. And that is complemented by the perforated rubber strap modelled on vintage “tropic” bands. The steel case is a compact 40mm in diameter, but somewhat thick at 13mm high. As is convention for a “Super Compressor” the crown at four is for winding and setting, while the crown at two rotates the bezel. But the “Super Compressor” nickname has nothing to do with the crowns – Super-Compressor (as well as Compressor) was a type of water-resistant watch case patented by defunct case maker E. Piquerez SA (EPSA), which had a unique sprung, screw-down case back that sealed tighter against the watch case with growing atmospheric pressure as depth increased. Like all crowdfunded watches at thi...

BLACK FRIDAY OFFER: The Black Pack, an offer to dive for, 4 days only Time+Tide
Longines Legend Diver Nov 28, 2019

BLACK FRIDAY OFFER: The Black Pack, an offer to dive for, 4 days only

It’s Black Friday and do we have an offer to dive for. If you’ve ever thought that just maybe the Longines Legend Diver in alluring matt black is a watch for you, then you have a couple of days to move and get a whole swag of cool Time+Tide merchandise with it at no extra … ContinuedThe post BLACK FRIDAY OFFER: The Black Pack, an offer to dive for, 4 days only appeared first on Time+Tide Watches.

The Hour Glass Marks 40 Years with Contemporary Art SJX Watches
Audemars Piguet Longines Sinn Nov 18, 2019

The Hour Glass Marks 40 Years with Contemporary Art

Singapore-based watch retailer The Hour Glass, one of the world’s largest, is marking its 40th anniversary this year with a series of limited editions from brands like Audemars Piguet, Longines, Sinn, and Urwerk. More unusually, the anniversary encompasses exhibition of specially commissioned contemporary art by boldface artists and designers – Daniel Arsham, Marc Newson, nendo, and Studio Wieki Somers. Appropriately, each artist’s work is a meditation on the concept of time. Together they form Then Now Beyond, an exhibition curated by a committee made up of British architect David Adjaye, auctioneer Aurel Bacs, and The Hour Glass chief Michael Tay, and managed by art advisory outfit The Artling. Then Now Beyond is on show in The Hour Glass’ largest store in Singapore, Malmaison – from now till end February 2020 – within a gallery area designed by JoAnn Tan Studio, a Milan agency best known for the window displays created for Hermes, Fendi and other major fashion labels. Then Now Beyond Daniel Arsham, an American artist based in New York, is known for his “eroded” works meant to look like objects of today viewed in the distant future, but perhaps better known for his collaborations with the likes of Adidas and Rimowa. His work for the exhibition is a variation of a motif he has explored before. Titled Hourglass, it is an “eroded” hourglass cast in bronze, with the body of the hourglass broken to reveal an aged pocket watch and camera within. Daniel ...

Swatch Inaugurates New Headquarters in Biel SJX Watches
Longines Oct 19, 2019

Swatch Inaugurates New Headquarters in Biel

A long snaking building that stretches some 240m, the new Swatch headquarters in Biel, or Bienne in French, is the culmination of five years of work. Selling about 9.5m watches a year for about 450m Swiss francs of revenue, according to Swiss bank Vontobel, Swatch was the foundational company of its parent, the aptly named Swatch Group, which also owns Omega and Longines. Like many of its parent company’s recent projects, the Swatch building was designed by Japanese architect Shigeru Ban, the 2014 Pritzker Prize winner who is best known for his works of wood or paper, as well as his temporary structures for humanitarian aid. Its new home is covered in a honeycomb timber grid that incorporates windows, nine balconies and solar panels. Visible from the inside is the Swatch logo, derived from the Swiss cross, incorporated into some of the grid’s cells. And hidden within the structure is a network of wires and cables for telecommunications, electricity and the like. The Swatch headquarters, with the Omega building at the far left The Swatch building ends in La Cite du Temps, which sits in front of the Omega factory and headquarters Shigeru Ban, Nayla Hayek, and Nick Hayek Jr at the opening ceremony on October 3, 2019 The glass-walled Swatch store in front of the new headquarters With the new headquarters in the background Light, flexible and sustainable, the timber beams used for the outer structure number some 4,600, all precisely cut to fit with join with each other per...

The Observatory Chronometers that Timed the Tour de France SJX Watches
Longines split-seconds stop watches – Aug 12, 2019

The Observatory Chronometers that Timed the Tour de France

Watches once owned by prominent personalities are captivating. Paul Newman’s “Paul Newman” Daytona, the Rolex “Bao Dai”, Buzz Aldrin’s Speedmaster Moonwatch, the Henry Graves Supercomplication, and even J. Pierpont Morgan’s lost pocket watch, are amongst most sought after timepieces in the world. In fact, a good number of the most expensive watches ever sold at auction have notable provenance, which turns a mere watch into a historical artefact. Probably the most important timekeepers in cycling, these are a pair of Longines split-seconds stop watches – refs. 7411 and 8350 respectively – that were used by Jean Pitallier, the former president of the French Cycling Federation, to time the Tour de France in the fading glory days of mechanical sports timing, just before quartz stopwatches took over. In fact, the pair of stopwatches are not merely chronographs, but also observatory certified chronometers. Watchmaking once represented the cutting edge research of mechanical engineering. Observatory time trials at Neuchatel, Geneva or Kew were rigorous scientific affairs, with movements Peseux 260 and Zenith 135 competing to be the most accurate movement in the world. But such movements were three-hand, time-only. Aside from tourbillon movements, very few complicated calibres were submitted to timing contests. Mr Pitallier’s pair of Longines were both certified by the Neuchatel observatory. The swan song of competitive timekeeping In modern day watch collectin...

BUSINESS NEWS: Why the Swatch Group has millions of watches sitting in warehouses Time+Tide
Longines Jul 29, 2019

BUSINESS NEWS: Why the Swatch Group has millions of watches sitting in warehouses

The Swatch Group have published their 2019 Half-Year Report, revealing some interesting information. The group has reported an increase in their inventory levels, which include components, movements and watches, to a total of 7.1 billion Swiss francs (up 2.6 per cent from 2018). More broadly, the group, which owns brands such as Tissot, Longines and … ContinuedThe post BUSINESS NEWS: Why the Swatch Group has millions of watches sitting in warehouses appeared first on Time+Tide Watches.

How to find the perfect barn find watch, according to @barnfindwatches (hint, it take time) Time+Tide
Longines Weems Apr 28, 2019

How to find the perfect barn find watch, according to @barnfindwatches (hint, it take time)

Editor’s note: We originally ran Andy’s interview with John a few years back, but seeing a spectacular Longines Weems that was awarded to a Submarine School captain in 1943 reminded us of just how cool this guy and his collection is – well worth a second look.  John, AKA @barnfindwatches, is a family man and … ContinuedThe post How to find the perfect barn find watch, according to @barnfindwatches (hint, it take time) appeared first on Time+Tide Watches.

INTERVIEW: 15 minutes with Aishwarya Rai Bachchan – “Elegance is an attitude” Time+Tide
Longines Ambassador Feb 7, 2018

INTERVIEW: 15 minutes with Aishwarya Rai Bachchan – “Elegance is an attitude”

Time is a funny thing. The PR schedule was fast and furious when Longines Ambassador of Elegance Aishwarya Rai Bachchan held court at her Four Seasons suite during the afternoon prior to the Sydney opening of Longines’ flagship boutique. But sitting in front of the world’s most famous grey-green eyes, as they surveyed the harbour … ContinuedThe post INTERVIEW: 15 minutes with Aishwarya Rai Bachchan – “Elegance is an attitude” appeared first on Time+Tide Watches.

LIST: The top 10 watch reviews of 2017 – part 2 Time+Tide
Grand Seiko Rolex Longines Dec 29, 2017

LIST: The top 10 watch reviews of 2017 – part 2

Yesterday we published the first part of our most-read reviews of 2017, covering off Bulgari, Grand Seiko, Rolex, Longines and some more Rolex (for good measure). Today we go through the top five watch reviews of 2017, with some expected and some more surprising results … 5: IN-DEPTH: Tudor’s Black Bay Chrono – greater than … ContinuedThe post LIST: The top 10 watch reviews of 2017 – part 2 appeared first on Time+Tide Watches.

Longines Hydroconquest Gets a High-End Revamp for 2026 Teddy Baldassarre
Longines Mar 26, 2026

Longines Hydroconquest Gets a High-End Revamp for 2026

The Longines Hydroconquest, the Saint-Imier brand’s most prominent and forward-looking diver’s watch, made its debut in 2007 and has changed very little in its key features and elements - despite expanding during the nearly two decades since into a variety of sizes, colorways, and materials. That all changes this year, as Longines has introduced the next generation of the Hydroconquest, defined by a host of contemporary upgrades. Here’s what you need to know.  [toc-section heading="Origin of the Hydroconquest"] Before the Hydroconquest came the Conquest. Longines has been making timepieces since 1832, but it wasn’t until 1954 that the Swiss watchmaker began engaging in the modern marketing practice of introducing product families with distinctive names. “Conquest” was the first such name to be registered, on April 3, 1954, with the Swiss Register of Intellectual Property. The original Longines Conquest (reproduced above) was equipped with a highly accurate automatic movement and a water-resistant case that also protected the movement from magnetism and shocks. Despite these utilitarian elements, however, it was undeniably a dress watch, at a very modest 35mm and with a clean, minimalist dial. Longines introduced the bigger, sportier version of the Conquest, called the Hydroconquest, in 2007, during an era when large, rugged watches, particularly divers’ watches, were reaching new heights of popularity. The Hydroconquest, in contrast to its predecessor, was...

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot Fratello
Christopher Ward C65 Dune Mar 8, 2026

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot

Good morning, and welcome to another Sunday Morning Showdown. Last year, Tudor added a new 36mm size and a beige-dial option to its entry-level Ranger lineup. In November, we put it up against the Christopher Ward C65 Dune, and the Tudor won by quite a big margin. You could say it was an unfair match, […] Visit Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot to read the full article.

Longines Mini DolceVita Review: Classic Design, Modern Luxury Teddy Baldassarre
Longines Feb 23, 2026

Longines Mini DolceVita Review: Classic Design, Modern Luxury

If there’s anything you should know about me, it's that small watches are essentially my kryptonite. My affinity for the teeny and tiny isn’t abating anytime soon, and luckily, we’ve seen the watch industry, in recent years, begin to catch up to my own (and many others') desire for small watches. From Bulgari’s new tiny movement to the recent Minification of the Royal Oak, all signs point to watchmakers meeting the rising demand for small watches. But Longines was slightly ahead of the curve in serving up what the tiny watch enthusiast community had been asking for, delivering the deliciously bite-sized Mini DolceVita  officially in 2023, and has expanded on this offering in the years following the launch. Obviously, I’ve long been bitten by the Mini DolceVita bug, and down below, I’ll be sharing what keeps me coming back to it beyond its petite frame. [toc-section heading="History and Context"] Longines early 20th-century design archive One thing that gets under my skin is when people automatically apply “Tank Dupe” to any and every watch with a rectangular case. Longines, like many other watchmakers, began making rectangular-shaped watches in the early 20th Century – like, in the 1910s, early. In the brand’s early archive, there are quite literally dozens of different rectangular watches along with other geometric shapes, reflecting the style and aesthetics of Art Deco. So, though the Cartier Tank is, inarguably, the most iconic rectangular case desi...

Longines Sector Dial Review: Trendsetting Vintage Style Under $3,000 Teddy Baldassarre
Longines Dec 16, 2025

Longines Sector Dial Review: Trendsetting Vintage Style Under $3,000

The Longines Heritage Classic Sector Dial has, in its relatively short time on the market, set itself apart from the rest of the Swiss brand's vintage-inspired Heritage series with its combination of retro charm, understated dimensions, and minimalist aesthetics, all at a very approachable price point, Here is a closer look at the watch, with a brief foray into other recent timepieces that just might have been inspired by its success.  [toc-section heading="A Bit of Longines History"] Longines was founded in 1832 in the Swiss Jura town of Saint-Imier by Auguste Agassiz and two partners. Agassiz (above, left) became the sole proprietor in 1846 after both partners, attorneys by trade, retired from the watch business, and shortly thereafter, he brought his nephew, an enterprising economist named Ernest Françillon (above, right), into the company. It was Françillon, in 1867, who moved all of the firm’s various watchmaking disciplines - which were scattered throughout dozens of independent workshops called établisseurs - under one roof, to a factory that was situated in a scenic area called “Les Longines” or “The Long Meadows,” thus giving the company its now-familiar name.  In 1889, Francillon registered the famous Longines logo with a winged hourglass - today the world’s oldest unchanged, active logo according to the World Intellectual Property Organization (WIPO). Among Longines’ many milestones under Françillon’s management were the company’s ...