Two Broke Watch Snobs
Zodiac’s New Release Pairs a 300M Dive Watch With a Purpose-Built Blade
Zodiac teams up with GiantMouse on a Super Sea Wolf Pro Diver and custom dive knife set inspired by vintage tool watches.
Results for Tool Watch vs Dress Watch
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Two Broke Watch Snobs
Hodinkee
Hands-On: The G-SHOCK Nano DWN5600 Ring Watch
36mm dress watches be damned, a 23mm G-SHOCK is where it's at.
Teddy Baldassarre
The 25 Best American Watch Brands (2026)
"Made in America" is a label that is much rarer to find on products now than it was 100 years ago, and that is especially true when it comes to watches. Once a bustling industry in the U.S.A., watchmaking largely migrated away from its traditional American hubs in the early 20th Century to countries like Switzerland and Japan, which still import oodles of watches to the States every year. However, American watchmaking has been seeing a slow, somewhat quiet renaissance over the past couple decades as a new generation of trailblazing entrepreneurs, from all across the U.S., strive to bring the horological trade back to these shores. Each of them takes a slightly different approach; some, like RGM, make nearly the entirety of their watch, including the movement, in the U.S., while others, like Shinola, import the majority of components but assemble the watches in an American factory, providing dozens or hundreds of local jobs. Here we take a look at 25 notable American watch brands, spotlight their leading models, and briefly examine how "Made in America" each one really is. [toc-section heading="RGM"] Founder: Roland G. Murphy Headquarters: Mount Joy, PA Notable Models: Pennsylvania Series 801, Pennsylvania Tourbillon, 801-A “Aircraft” “RGM” are the initials of Roland G. Murphy, the trained watchmaker and former Hamilton Watch Company technical manager who founded his own watch brand in Lancaster County, PA, one of America’s ancestral watchmaking centers, in 1992...
Monochrome
First Look - The Mido Multifort 8 One Crown, A Streamlined and Accessible Integrated-Style Watch
Following up on the Multifort 8 Two Crowns from early 2025, Mido is bringing a simpler yet still geometric and integrated design with the Mido Multifort 8 One Crown. As you might have guessed, a single crown at 3 o’clock replaces the twin crowns at 2 and 4 o’clock, which also removes the internal rotating […]
Two Broke Watch Snobs
Best Sleeper Luxury Watches We Reviewed That Impress Watch Nerds
We lived with luxury watches that fly under the radar and judged them. Find out which performers quietly deliver for watch nerds and are worth owning,
Fratello
Fratello Talks: Watch Wishes And Predictions For 2026
Happy New Year, dear Fratelli! We are following up on our kick-off to this new lap around the Sun with a fresh new episode of Fratello Talks, in which we’re discussing our watch wishes and predictions for 2026. RJ, Thomas, and Nacho are here to express some of what they’d love to see more of […] Visit Fratello Talks: Watch Wishes And Predictions For 2026 to read the full article.
Worn & Wound
The Bernhardt Watch Company Introduces the Cipher Diver
I’m not going to lie to you, I love a bit of intrigue. When I was a child, I would write notes to my mother in invisible ink made of lemon juice. When someone tells me to keep a secret (which is always a surprise, given my big mouth), I can hardly contain my excitement. And, even now, I fancy myself a real James Bond type when I hide the Amazon boxes from my husband before he comes home from work. Luckily for me, Bernhardt Watch Company just announced their Cipher Diver, which sits right at the cross-section of two of my hobbies: watches and subterfuge. Inspired by Thomas Jefferson (and, impressively, made in partnership with Monticello), the watch nods more to the third president’s inventive streak than his political career – including the rotating wheel cipher, a mechanical concept designed to encode messages through a specific alignment of letters across a series of discs. The result is a diver that cleverly allows you to keep a secret message right on your wrist. Beneath the bezel, Bernhardt has included the alphabet printed on UV-reactive ink. By aligning the bezel to a designated hour key and referencing minute markers on the dial, one is able to use the clock’s timekeeping functionality to decode the message. If that’s not some National Treasure type of ingenuity, I don’t know what is. Each diver comes with a UV decoding torch and an initial cipher card, with new encrypted messages released weekly through July 4, 2026 (the 250th anniversary of the Unit...
Fratello
Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965
Note from the Managing Editor: As part of our end-of-year process, the editorial team and I look back on the year to see (among other things) what some of the best-read stories of the year have been. Although this is usually an internal process, I thought it would be interesting to share it with you, […] Visit Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 to read the full article.
Worn & Wound
Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture
It’s the end of the year, which means it’s the one time on the calendar when you the reader will be able to stand a little naval gazing about the state of watch media. Look, it’s my job to reflect on this stuff constantly, but I also know that in practical terms, it’s not really something most watch enthusiasts necessarily want to hear about. When it comes to our readership one thing is overwhelmingly true: it really is about the watches, and the data bears that out. But it’s also impossible to ignore the titanic shift in how all of this works. Artificial intelligence has fundamentally changed how enthusiasts and collectors interact with watch “stuff” on the internet and social media. Even if you’re not actively using ChatGPT or other services to get your watch related questions answered, it’s happening in the background constantly in ways you may or may not realize. Your search results no longer bring you to websites like ours, but spit out summaries answering your queries that draw from our articles and those of our peers. And the reels and posts (but mostly reels – who’s making static posts these days besides me?) that you see on Instagram are fed to you by an AI fueled algorithm. Is it showing you what you actually want to see? Hard to say. To that point, a brief aside: have you seen the new feature in Instagram that tells you what your algorithm is feeding you? It’s fascinating(?) but also probably a little useless. Mine says I’m interest...
Time+Tide
Building the Shield: the Time+Tide team picks our three-watch Tudor collections for 2025
If you could only own three Tudors in 2025 (and beyond), which would they be?The post Building the Shield: the Time+Tide team picks our three-watch Tudor collections for 2025 appeared first on Time+Tide Watches.
Teddy Baldassarre
Top 10 Sports Watch Brands For Every Budget
So much of watchmaking history surrounds brands competing to make pieces for just about every hobby, sport, and lifestyle out there, competing for market share through a rigorous pursuit of innovation. All of that healthy competition (which, really, continues into the current landscape of watchmaking) has led to a truly astounding number of options when it comes to choosing even a brand to go with for a reliable sports watch, let alone a singular watch out of the seemingly endless amount of options available. It’s choice paralysis at its finest. For anyone just dipping their toes into the wild world of watches, today, I’m making a quick and fast guide to what I believe to be the top 10 sports watch brands that have the most solid lineup of options on the market today. It wasn’t easy, narrowing the playing field, but I gave it my best. The term “sports watch” is kind of a tricky one in and of itself – are we talking purely about integrated-bracelet sports watches? Watches made for diving? Chronographs? Just an everyday-carry that is robust enough to stand up to some moderate activity? For the purposes of this article, I’m going to rock with all of the above, and also touch upon a bit of the history the brands bring to the table that are significant to the overarching theme of sports watches. And, because choosing just the top ten sports watch brands felt creatively limiting, I’ve actually thrown in a few more as an added bonus. [toc-section heading="Unde...
Teddy Baldassarre
Longines Hydroconquest Review: So Much Watch For $2,000
The Longines Hydroconquest has been around since its debut in 2007 and in that time it has come to be one of the staple entry level luxury dive watches. And it’s certainly for good reason considering just how much quality is on offer for the price which is in no small part thanks to the brand’s positioning under the Swatch Group umbrella. Derived from the classic Longines Conquest collection, the Hydroconquest is a decidedly un-vintage inspired dive watch that rather leans into contemporary design. Given how much safer a vintage-inspired design is these days, I give Longines a lot of credit for developing and nurturing this collection over the last 18 years. After all, having the Legend Diver as a sibling sets a rather high bar. The Hydroconquest was refreshed back in 2018 when it gained a ceramic bezel which, quaint as it might seem today, was not such a universally available option at the price point. Here I will get into the standard model as well as the excellent GMT iteration that was released back in 2023. [toc-section heading="Longines Hydroconquest Case"] This watch is available in several case size iterations ranging from a 32mm quartz model all the way up to a 43mm all black ceramic case iteration. I want to talk about the 41mm size which is also likely the most popular for obvious reasons. Measuring 41mm wide and 11.9mm thick with a 51.1mm lug-to-lug height, the Hydroconquest does stretch out onto the higher side of that 50mm L2L, meaning it wears on the big...
Teddy Baldassarre
The 57 Best Swiss Watch Brands: A Complete Guide for 2026
If you were to ask the average person on the street in any part of the world which nation comes to mind when they think about luxury watches, they’d likely not hesitate in naming Switzerland. While the realities of the international watch industry are more complex, and several other nations, such as Japan and Germany, are also prominent makers of excellent luxury watches, Switzerland will always, justifiably, be regarded as the world center of fine watchmaking. The country's longtime reputation for watch excellence springs not only from the sheer number of industry giants that call it home - including household names like Rolex, Omega, Patek Philippe, and Audemars Piguet - but also from its world-renowned reputation for expertise in all the various crafts that go into fine watchmaking. The Swiss watch industry is as vast as it is complex, with different brands offering varying specialties in a wide range of price points for export around the globe.With all of that in mind, trying to boil down the Swiss watch industry to a subjective list of major players is a bit of a daunting task, as there are many dozens of brands worthy of inclusion. Here we attempt to provide a brief overview of some of the most prominent brands in the Swiss watch industry to give you a basic understanding of what makes each one special. For each brand, we'll provide a bit of history, showcase its major milestones and most important watches, and offer a bit of insight on w...
Fratello
Is The Tudor Black Bay 54 “Lagoon Blue” A Perfect Summer Watch?
When Tudor released a new “Lagoon Blue” take on the Black Bay 54, I knew I had to get my hands on it. You see, Tudor is a brand I keep coming back to. Unlike Rolex, which pursues constant iterative improvement above all else, Tudor seems to get more leeway to experiment and play with […] Visit Is The Tudor Black Bay 54 “Lagoon Blue” A Perfect Summer Watch? to read the full article.
Fratello
There’s No Single Right Approach To Watch Enthusiasm - Shaping The Watch Hobby How You Want It
I recently published an article on whether social media causes a monoculture in watches. The article went into how mere exposure to the same stuff makes us all chase it. This makes it feel as if there is a singular way in which the watch hobby must be practiced. In this article, I would like […] Visit There’s No Single Right Approach To Watch Enthusiasm - Shaping The Watch Hobby How You Want It to read the full article.
Worn & Wound
Selten and Collector Community Watch Ho and Co. Team Up for a New Collaboration in Tahitian Mother of Pearl
Selten impressed me earlier this year with the release of their Grand Feu Enamel series, which features deeply engraved and colorful dials made in a traditional enamelling process. Artistic, craft forward dials made from interesting materials are their stock in trade, so it’s no surprise that they seem to be flourishing at this particular moment, when there’s a real hunger among collectors for watches that offer something a little more daring. As a certified mother of pearl addict (DM me if you need help finding a support group in your area) their latest release, a collaboration with the Hong Kong based watch collecting community Watch Ho & Co caught my eye. The Jui 聚 (which translate to “to meet, to gather”) features a dramatic Tahitian mother of pearl dial that is CNC engraved to form an elaborate and complex pattern. According to Selten, the design is inspired by ancient China, and the pattern itself is lifted from a motif often used in body armor. Over time, these shapes came to symbolize strength and security, which the brand is now pitching as a testament to the bonds formed within the watch community. This of course is a guiding principle that makes a lot of sense given the collaboration with a community of watch collectors. It’s underscored by the ethos of Watch Ho & Co with an engraving on the caseback reading “Good Vibes Only.” I’ll be honest, I’ve seen a lot of watches over the years with dials featuring abstract or obscure design motifs th...
Worn & Wound
Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself
I can remember the exact moment I realized that Audemars Piguet was not the brand for me: I was listening to an episode of Hodinkee Radio in early 2019 featuring an interview with then current AP CEO François-Henry Bennahmias during which he boasted that he does not read books. For whatever skills Bennahmias has as an executive, and whatever objectively nice qualities come through in the watches made under his tenure with the brand, something about this statement immediately turned me off. In the parlance of 2025, you’d say it gave me “the ick.” Over the last few years, I’ve thought about this moment a lot as integrated bracelet sports watch mania has waxed and waned, and my own taste has solidified somewhat. Back in 2019, my exposure to Royal Oaks was fairly limited. I basically knew what watch media and the burgeoning watch collector’s scene on Instagram told me. And the narrative, by and large, was that these were the crème de la crème of the high end, a watch that every collector should strive to own. In those days, it really was that simple: there were a handful of watches from big brands that seemed to be on everyone’s hit list at one time or another. The Submariner, the Speedmaster, the Royal Oak. It was drilled into my head, and all of our heads, that watches like this – the icons – were worthy of our universal devotion. I eventually owned both a Speedmaster and a Submariner. Both of which, I’d eventually realize, were not for me for a vari...
Quill & Pad
Why You Can’t Afford To Buy Your Watch If You Can’t Afford To Break It
GaryG's first rule when it comes to collecting is to avoid setting too many exclusionary rules. With watches, I believe that it's the passion that separates collectors from investors and accumulators. Which brings him to another rule: deriving the full enjoyment from the things you own.
Deployant
Six vacation destinations for the die hard watch lover
Today, we are trying out something new. And make recommendations for vacation destinations. These are locations which we are intimately familiar.
Monochrome
First Look - The New Stowa Flieger Original, a Faithful Recreation of the Historic Pilot’s Watch
Stowa is, without a doubt, one of the most legitimate brands when it comes to Flieger watches. Founded by Walter Storz in 1927 and currently headquartered in Pforzheim, Germany, it is now part of the Tempus Arte group, which also owns Lang & Heyne. But importantly, Stowa was one of only five manufacturers allowed to […]
Time+Tide
Swatch introduces a new MoonSwatch, but also teases a Bioceramic Wittnauer 235T and Rolex 6238
Swatch tributes the NASA flight-qualified Speedmaster ST105.003, and two other competitors.The post Swatch introduces a new MoonSwatch, but also teases a Bioceramic Wittnauer 235T and Rolex 6238 appeared first on Time+Tide Watches.
Fratello
Introducing: The Hublot Big Bang Unico Magic Ceramic - The First Production Watch Featuring Multicolored Ceramic
History repeats itself. You know of the debate about which automatic chronograph came first. Was Zenith’s El Primero, the Caliber 11 developed by Heuer, Breitling, Hamilton, and movement specialist Dubois Dépraz, or the Speedtimer by Seiko the first? Now we have a new case of “Who came first?” It involves two watches - the Hublot […] Visit Introducing: The Hublot Big Bang Unico Magic Ceramic - The First Production Watch Featuring Multicolored Ceramic to read the full article.
Quill & Pad
WatchCharts February 2025 Secondary Watch Market Update
January 2025 saw straight declines across the board for the WatchCharts Overall Market Index which fell by -0.9%, as well as for the Rolex (-0.8%), Patek Philippe (-0.9%), and Audemars Piguet (-0.5%) indexes. These declines are comparable to what we observed a year ago in February 2024 and two years ago in February 2023.
Worn & Wound
A Travel Watch Inspired by Travelers: the J.M. LeBoy Bedouin
It’s hard to understand Budapest without being there. On its surface, it seems like any other major European capital, but in practice, Budapest is a singular experience. I was lucky enough to visit Budapest when I was 14, and what I encountered was a city replete with contradictions, one that wears its history on its sleeve, and which evokes a unique perspective. In other words, it’s exactly the sort of city where you would expect to find someone like Jake LeBoy. “I went there for vacation a few years ago and I thought, you know, I’m just going to get an apartment here,” he told me. “It’s pretty nice. And I’ve been enjoying it ever since.” Jake LeBoy, the founder and designer behind the newly launched watch brand J.M. LeBoy, expresses a similar sort of contradiction. Talking to Jake, it would be hard to guess that the remarkably chipper native Californian had served as an enlisted Marine, or that he has spent much of the time since working as a military contractor all around the world. What wasn’t hard to see was his love of watches. Soft spoken and warm, Jake is a passionate watch enthusiast, driven by detail and with a strong sense of what it means to do right by the collectors whose attention he’s looking to grab. “I’ve always been a huge watch nerd,” he explained. “Even from the time I was a little kid, I saw Goldfinger and the famous Submariner, and then I saw Jason Bourne, the first one with the TAG Heuer… that for me, dude - I final...
Deployant
New: Blancpain x Swatch Bioceramic Scuba Fifty Fathoms - Pink Ocean
Swatch adds a new Blancpain collaboration Scuba Fifty Fathoms in bioceramic to their collection with a brilliant pink edition called the Pink Ocean.
Monochrome
Hands-on - The new Citizen Mechanical Day/Date NY4058 is a Perfect Example of a Gateway Mechanical Watch
When you read magazines like MONOCHROME, stepping into the (absolutely fascinating) world of mechanical watchmaking can be frightening. Not only can these watches be hard to understand, filled with complications and complex mechanical devices, but the prices at which most luxury watches are offered generate a “glass ceiling” effect that’s hard to break. There is […]
Fratello
Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean
Last January, Swatch introduced the crowd-pleasing, all-black Scuba Fifty Fathoms Ocean of Storms. Just one month ago, in early December, the Blue Lagoon model made its debut. In 2025, Swatch is looking at life through rose-tinted glasses as it introduces this latest iteration in the SFF lineup. Meet the bright and bold Blancpain × Swatch […] Visit Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean to read the full article.
Fratello
Daan’s Watch Resolutions For 2025 - Adding More Contemporary Watches Into The Mix
Happy New Year, everyone. I wish you all the best for 2025. Have you already thought about your watch resolutions for the year ahead? Are you reorganizing, consolidating, splurging on new additions, or simply going to enjoy what you already have? I think my year will be some combination of those four. However, maybe I […] Visit Daan’s Watch Resolutions For 2025 - Adding More Contemporary Watches Into The Mix to read the full article.
Quill & Pad
Omega x Swatch MoonSwatch Owner Review: The Good, The Bad, The Complicated
The Omega x Swatch Speedmaster MoonWatch was one of the biggest product launches of the decade. Raman Kalra eventually managed to get his hands on one and shares his thoughts here.
Monochrome
Recap - 100 Years of Citizen, A Splendid Commemorative Pocket Watch and some clues on what to expect in the future
“Watches made for all citizens.” This is why major Japanese brand Citizen is named as it is. There is a reason behind this international and easy-to-remember name, which goes way beyond just a marketing motto. The brand philosophy can be resumed, and I quote brand manager Yoshihisa Yajima that “no matter who you are or […]