SJX Watches
Editorial: Urban Jürgensen is Back
Despite missing the original 2023 target, the revival of Urban Jürgensen has proceeded surprisingly swiftly, especially since the brand is making its debut with three all-new models, including the flagship UJ-1 tourbillon – a substantial achievement in a relatively short period of time. The brand was only acquired at end 2021 by a consortium led by American financier Andrew Rosenfield, which installed Kari Voutilainen at its helm, whose presence explains a great deal of the brand’s momentum and product quality. The impressive UJ-1 movement with a flying tourbillon incorporating a remontoir Mr Voutilainen is now co-chief executive of Urban Jürgensen as well as a shareholder; the watches certainly bear the hallmarks of his work, namely top-class execution. Rosenfield senior’s son, Alex, is fellow co-chief executive primarily focused on crafting the brand’s image, which is a little fresher than the artisanal watches would imply. Now in his seventies, Rosenfield senior is president of Guggenheim Partners, the investment bank and asset manager, but more importantly, a collector of independent watchmaking for several decades. Mr Rosenfield has been a client of Mr Voutilainen’s for many years now, and owns one of the biggest collections of the watchmaker’s timepieces in the world. Andrew Rosenfield. Image – Urban Jürgensen The allure A wealthy, successful individual buying a watch brand is not a novel happening. The allure of owning a prestigious luxury watch mar...
