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21 Best Everyday Watches For All Price Ranges in 2026 Teddy Baldassarre
Jan 1, 2024

21 Best Everyday Watches For All Price Ranges in 2026

The definition of an everyday watch can, of course, be highly subjective, based on one’s individual needs, tastes, and budget (I have met people who rock A. Lange & Söhne, F.P. Journe, and even Richard Mille as their “everyday” brands). But most of us can get behind Teddy’s idea that an everyday watch is one that combines versatility with specifications suited for day-to-day needs; it can be dressed up or down, is highly legible in most conditions, and is water resistant enough for worry-free daily wear (i.e., rated to at least 50 meters). As a timepiece that will spend much more time actually on the wrist than in a safe, it should also be affordable. Hence, our selection of the 21 best everyday watches starts under $500 and tops out under $10,000. Citizen Tsuyosa Price: $450, Case Size: 40mm, Thickness: 9.1mm, Lug to Lug: 45mm, Crystal: Sapphire, Water Resistance: 50 meters, Movement: Automatic Caliber 8210 Best known for its light-powered Eco-Drive movements, Japan’s Citizen also offers a lineup of appealing mechanical timepieces, including the recently introduced NJ015 automatic series, nicknamed “Tsuyosa,” a Japanese word meaning “strength.” Speaking to the contemporary trend towards eye-catching colorful dials, Tsuyosa models offer five, all with a subtle sunburst finish: blue, yellow, green, turquoise, and black. The round, chamfered steel cases measure 40mm in diameter and 11.7mm thick, with an unconventionally positioned crown at 4 o’clock for...

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Best of 2023: Independent Watchmaking SJX Watches
Louis Vuitton Dec 27, 2023

Best of 2023: Independent Watchmaking

Independent watchmaking got hot in 2021, a phenomenon that accelerated into 2022 and continued in 2023. Perhaps because of that, the number of notable, impressive, or truly interesting debuts from independent watchmakers were few. Still, some of the 2023 debuts stood out for us. We rounded up our team’s favourites of the year, which range from Louis Vuitton and Rexhepi Rexhepi to Marco Lang’s open-source construction to an accessibly-priced Habring². Richard Lee Technical Editor The Marco Lang Zweigeischt-1 is an impressively executed three-hand watch with the option of a novel shock-recording complication. However, it was released in 2020. Its inclusion in the 2023 list is because of the open-source technical plans for the entire watch, all of which were made public this year on Mr Lang’s website. Mr Lang’s generosity in sharing his know-how is uncommon and to be applauded. The importance of this initiative can’t be understated. For one, it ensures the longevity of the Zweigeischt-1, since any competent watchmaker will have access to the design and construction, making servicing and repairs easier. Additionally, the accessibility of this information serves as a guidance and inspiration for new watchmakers who are attempting to create their own timepieces. Garnering much attention this year, the Petermann Bedat Reference 2941 was lauded for being an original split-seconds chronograph design with an excellent level of movement finishing. The visible components ar...

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Seiko Expands their GMT Offerings to the Seiko 5 Sports Field Collection Worn & Wound
Rolex Explorer II which naturally Dec 21, 2023

Seiko Expands their GMT Offerings to the Seiko 5 Sports Field Collection

Seiko has recently expanded their Seiko 5 Sports Field series to include two new references, each with a GMT function. A first for this line of watches following the popular series that included rotating 24 hour bezels last year, the GMT function allows for a secondary timezone to be easily read in a tidy field watch format. Whether choosing the silver SSK023 or the more rugged black SSK025, each balances functionality against a backdrop of timeless design. As for the specifications of this watch, the Seiko 5 Sports Field series is a robust and reliable timepiece designed for everyday wear. Equipped with a 4R34 automatic movement, it offers a power reserve of approximately 41 hours and is equipped with 24 jewels. The watch incorporates practical functions such as a 24-hour hand for dual time display and a stop second hand function. Functionality is identical to the earlier Seiko 5 Sports GMT release, which means an independently adjustable 24-hour hand and “caller” GMT functionality.  Its stainless steel case, measuring 39.4mm in diameter and 13.6mm in thickness, includes a curved Hardlex crystal and showcases Lumibrite on both hands and indexes for enhanced visibility. The watch has a water resistance of 10 bar and magnetic resistance of 4,800 A/m, making it suitable for various environments that really lives up to its field watch bona fides. Importantly, these watches feature a fixed 24-hour bezel in the style of a Rolex Explorer II, which naturally gives these watc...

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Introducing – The New Junghans Meister Fein Automatic Signatur Dress Watches Monochrome
Junghans Meister Fein Automatic Signatur Dec 15, 2023

Introducing – The New Junghans Meister Fein Automatic Signatur Dress Watches

In 2021, Junghans celebrated its 160th anniversary, commemorating the establishment of Erhard Junghans’s watch company in Schramberg in 1861. The brand paid homage to its illustrious history by releasing the Meister Signatur Handaufzug – a collection of three-hand automatic dress timepieces seamlessly blending classical styling with vintage beauty. This series showcased Junghans’s exceptional sensibility for […]

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First Look – The New Andersen Genève x Benjamin Chee HH Celestial Voyager Supersonic Monochrome
Dec 13, 2023

First Look – The New Andersen Genève x Benjamin Chee HH Celestial Voyager Supersonic

The Andersen Genève x Benjamin Chee HH Celestial Voyager Supersonic is the latest in a series of classic world timers created by one of the most respected Swiss independent watchmakers and avid Singaporean collectors, Benjamin Chee. These sophisticated, elegant wristwatches transport us to a different era, echoing the artistry of bygone elegance. A prime example, […]

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Missed Review: The IWC Mark XVII Worn & Wound
IWC Mark XVII I’ve had Dec 12, 2023

Missed Review: The IWC Mark XVII

I’ve had an admiration for IWC’s watches for a long time, and have owned multiple Pilot’s Chronographs and an Aquatimer over the years, but until recently I’d never spent a significant amount of time with a watch in their storied Mark series. These simple pilot’s watches are core to IWC’s history and the perception of the brand, and historically represent an entry point into the catalog for collectors. Die hard IWC fans have long debated the “best” of the Mark watches. Head over to any internet forum or comments section where watches are discussed amongst enthusiasts, and you’re certain to find people debating the finer points of date window placement, case thickness, and diameter across the breadth of Mark watches over the years.  I acquired a Mark XVII from a local collector friend recently. This is a watch I’ve experienced on a nearly monthly basis at watch meetups over the last few years, and I’ve always said to this friend: Let me know if you ever decide to sell it. We all have a watch like this in our orbit, right? There might be an actual commandment against coveting, but in this hobby it’s fairly normal to stake a claim for something you want that a friend has in their possession. Well, we reap what we sow. Said friend decided to let his Mark go, and after some (internal) deliberation, a deal was struck, and I quite unexpectedly owned one of the objectively strangest watches IWC has made in the last few decades.  The thing is, the Mark wat...

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The Three Watch Collection for $5,000: Reader Edition – George Nelson Worn & Wound
Seiko SKX013 – $300-$500 During Dec 8, 2023

The Three Watch Collection for $5,000: Reader Edition – George Nelson

Editor’s Note: In this week’s installment of our ongoing “3 for 5k” series, reader George Nelson takes us through his personal collection, and his growth as a collector. He frames this as a typical “diver, daily driver, dress watch” arrangement, but each watch is much more personal than simply checking off a collecting box. You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. I feel very fortunate to say that I own the three-watch collection I’ve always wanted. It took some time (pun intended) and a lot of watches that would come in and come out. Things could change in the future within the big picture of my rotation but these three will always remain. They each represent certain points in my life and also give an idea of what kind of enthusiast I am. It sticks to the first idea I ever encountered of a three-watch collection: the diver, the daily driver, and a dress watch.  Seiko SKX013 – ($300-$500) During my early days of diving deep into the rabbit hole of watches, I came across a video about the Seiko SKX013 back in December of 2017. Up to this point, I had been wearing a $30 Timex Expedition I purchased back in 2009 from a local KMart (RIP KMart and that watch.) I was coming close to graduating college and wanted something a little nicer with a sweeping second hand. It was then when I came across this video and immediately was convinced that this watch was for me. I was familiar with the Sei...

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Go exploring with The Ace x Nivada Grenchen Super Antarctic Polar Time+Tide
Nivada Grenchen Super Antarctic Polar Dec 7, 2023

Go exploring with The Ace x Nivada Grenchen Super Antarctic Polar

The Amsterdam-based Ace Jewelers are really making their name known throughout the watch world thanks to their collaborations, especially with the likes of Nomos and the Diversity Series with Elka. Nivada Grenchen have had quite an extraordinary comeback in recent years, simultaneously embracing their storied heritage and experimenting with fun collabs. The new Ace x … ContinuedThe post Go exploring with The Ace x Nivada Grenchen Super Antarctic Polar appeared first on Time+Tide Watches.

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Introducing – The Nivada Grenchen Super Antarctic Polar for Ace Jewelers Monochrome
Nivada Grenchen Super Antarctic Polar Dec 6, 2023

Introducing – The Nivada Grenchen Super Antarctic Polar for Ace Jewelers

In 2020, Guillaume Laidet breathed new life into Nivada Grenchen, unveiling heritage-inspired models like the Chronomaster and the Antarctic. The brand’s resurgence continued with modern interpretations and reissues, including the Super Antarctic series, the brand’s take on the exploration watch. The collaboration with Dutch retailer Ace Jewelers has given rise to the latest release, the […]

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A Tale of Two MAEN Manhattans Worn & Wound
Maen Dec 4, 2023

A Tale of Two MAEN Manhattans

As watch collectors and enthusiasts know, the devil is in the details – whether it’s a pop of color, a date window, or a line of text, we know that subtle differences can make significant impacts. Sometimes these details don’t necessarily make or break a watch; rather they bring out different characteristics or evoke certain emotions. In the case of the MAEN x Worn & Wound Manhattan LE and the regular production Manhattan, we get two (maybe even three) different vibes altogether. As watch collectors and enthusiasts know, the devil is in the details – whether it’s a pop of color, a date window, or a line of text, we know that subtle differences can make significant impacts. Sometimes these details don’t necessarily make or break a watch; rather they bring out different characteristics or evoke certain emotions. In the case of the MAEN x Worn & Wound Manhattan LE and the regular production Manhattan, we get two (maybe even three) different vibes altogether. The post A Tale of Two MAEN Manhattans appeared first on Worn & Wound.

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Introducing – The Retro-Styled Union Glashütte Noramis Chronograph Sport Monochrome
Union Glashütte Dec 4, 2023

Introducing – The Retro-Styled Union Glashütte Noramis Chronograph Sport

German watchmaker Union Glashütte expands its Noramis collection by introducing three chronograph references tailored for aquatic adventures. The Noramis Date Sport (2021) marked the inception of the sporty retro-inspired series, featuring a unidirectionally rotating bezel and boasting 200m water resistance with distinctive gradient dials. Drawing inspiration from the success of this model and existing Noramis […]

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Furlan Marri, with an Assist from Revolution and Auro Montanari, Unveil their First Mechanical Chronograph Worn & Wound
Furlan Marri Dec 1, 2023

Furlan Marri, with an Assist from Revolution and Auro Montanari, Unveil their First Mechanical Chronograph

Furlan Marri came on to the scene in 2021 with a series of highly regarded chronographs using meca-quartz movements. If you weren’t around for the legitimate hysteria around these watches, well, you missed one of the key viral moments within our community from the last few years. These chronographs were a sensation, and if you had a chance to handle or own one, it’s easy to see why. They nailed all the right vintage cues, and somehow achieved an immaculate level of finishing in a watch that retailed for just $330 (though at the peak of their hype, they traded for much more on the secondary market). Still, at the time, many in the community openly wondered about the possibility of a mechanical version of these watches at some point down the line. Only a few years later, Furlan Marri has followed up that initial meca-quartz release with a trio of time-only mechanical references, as well as a truly bonkers perpetual calendar for Only Watch. Now, at long last (but not that long – again, the brand is only a few years old) Furlan Marri has unveiled their first mechanical chronographs, a series of watches that always seemed inevitable.  This collection is actually a collaboration of sorts between Furlan Marri and our friends at Revolution, as well as noted collector Auro Montanari, known to many in the community by his pen name, John Goldberger. Montanari was an early supporter of Furlan Marri, and it’s not unreasonable to say that his approval of these affordable but ve...

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Shinola Introduces the Bronze Monster GMT, with a Brown Fumé Dial Worn & Wound
Omega s “Nekton” Seamaster Nov 30, 2023

Shinola Introduces the Bronze Monster GMT, with a Brown Fumé Dial

One of the most interesting developments in the collector community over the past few years is the emergence of Shinola, and their acceptance in enthusiast circles. It’s no secret that Shinola hasn’t always been widely praised by the most discerning and hardcore enthusiasts, but a series of more restrained releases (along with some that are just the right level of wacky – remember the square cased, yellow dialed Mackinac yacht timer?) has bought them some goodwill with new audiences. A new GMT in bronze would seem to capitalize on multiple trends in the enthusiast simultaneously.  Part of the Monster collection, the aptly named Bronze Monster is a 40mm GMT equipped sports watch with a robust appearance and 100 meters of water resistance. The aesthetic feels aviation inspired, which makes sense given the GMT complication, although unfortunately this is a “caller” style GMT without an independently set local hour hand (it runs on a Sellita SW 330). Still, it’s attractive, and feels lush in bronze with a matching brown fumé dial. Fence post hands oversized Arabic numerals reveal that legibility was of primary importance to the design team on this reference.  The case has gentle, curvy lines at the lugs, and the key visual impression of the Bronze Monster outside the dial is the 24 hour bezel, also in bronze, with numerals in relief. It’s a striking look that reminds me of watches that the collector community has praised, like Omega’s “Nekton” Seamaster ...

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A New and Very Limited Atelier Wen Perception Puts a Spotlight on Craft by Highlighting Errors Worn & Wound
Atelier Wen Nov 28, 2023

A New and Very Limited Atelier Wen Perception Puts a Spotlight on Craft by Highlighting Errors

In the year since Atelier Wen and Wristcheck collaborated on their first limited edition Perception, Atelier Wen’s stature in the burgeoning affordable independent scene has only grown. This has largely been on the strength of a series of smartly timed and well executed limited editions, all of which provide a gorgeous showcase for some excellent guilloche work, and serve as a reminder that well made, integrated bracelet sports watches need not drift into five figure retail prices, and that they can come from places other than Switzerland. Now, in a turn of events that is anything but surprising given the attention this team received a year ago, Wristcheck and Atelier Wen have partnered once again, but this time they’ve added a third collaborator: Paris-based artist Seconde/Seconde, who I feel like has been part of virtually every LE launch over the last several months (only a slight exaggeration). The new piece, officially dubbed the Wristcheck x Seconde/Seconde/ x Atelier Wen Perception “锔瓷” Special Edition, calls attention to the high level of craft in this watch in a unique way: by highlighting the inevitable mistakes that are made in its production.  The concept here originates with the production of the first Atelier Wen x Wristcheck collaboration last year. During the making of that LE, 36 dials in total were rejected for various imperfections in the guilloche. Not wanting to put them to waste, those dials have now been “healed” (with Seconde/Second...

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Hands-On: the ochs und junior Settimana Seasons “Autumn” Worn & Wound
Nov 21, 2023

Hands-On: the ochs und junior Settimana Seasons “Autumn”

There are relatively few brands out there that don’t need a name on the dial. Sure, you can tell apart a Submariner, Seamaster, and Aquis with all branding removed. But how about recognizing a whole brand rather than a single model? One brand that doesn’t need a name or logo on their watches, yet still remain distinctive and recognizable to many enthusiasts is ochs und junior. From displaying the date through a series of holes around the dial, through to a moon phase complication accurate to 1 day every 122 years, the brand has continued to push ingenuity in function and display while keeping steadfastly true to its design ethos. Like many others, my admiration for the brand and designs have continued to grow, yet this is the first time I’ve held one in my hands. $2300 Hands-On: the ochs und junior Settimana Seasons “Autumn” Case Titanium Movement Sellita SW200-1 Dial Light Orange Lume SuperLuminova Lens Sapphire Strap Textile Water Resistance 50 meters Dimensions 40 x 41mm Thickness 13mm Lug Width 22mm Crown Screw down Warranty Yes Price $2300 The watch I’m looking at today forms part of ochs und junior’s more affordable (and non-customizable) collections. What you see offered is what you can get. There is no choice of case material. No long list of dial, hand, disc and marker combinations. For some customers this probably doesn’t represent the full ochs und junior experience. For others, like me, restricting the choices to a small selection of pre-defined...

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The New Bell & Ross BR-X5 Green Lum Introduces a New Luminescent Composite Case Material Worn & Wound
Bell & Ross BR-X5 Green Lum Introduces Nov 21, 2023

The New Bell & Ross BR-X5 Green Lum Introduces a New Luminescent Composite Case Material

I’ve long been on record as an appreciator and fan of the wilder designs from Bell & Ross. Few watch brands, in fact, have a wider design purview than B&R;, which has fairly traditional aviation inspired watches at one end of the spectrum, bronze skull watches on the other, and their standard square case instrument watches right in the middle. The LUM series, an ongoing collection of watches that use luminescent material in a manner that can only be described as Maximalist, sits somewhere near the skulls, I think. Watch enthusiasts, of course, are notable in that we tend to love inventive applications of lume, but bold designs centered around the stuff still feel fairly niche. The new BR-X5 Green Lum takes the brand’s experiments with lume to a new level, giving the case itself the full lume treatment.  Seeing the press release for this watch, I knew immediately that it was destined to be a new object of obsession for me, perhaps not unlike my beloved Multimeter. It takes the still relatively new BR-X5 platform, the brand’s most contemporary and forward looking case design, and gives it a visual and material transformation via the brand’s LM3D composite. This material is made from quartz fibers which are completely photoluminescent, giving off a pronounced green glow. The case is a combination of this material and DLC coated titanium, which effectively acts as a shell with large pieces of LM3D at the top and bottom of the case. The dial is matte black and serves to...

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[Hands-On] MB&F; Reveals Horological Machine Number 11: Architecture Worn & Wound
MB&F; Nov 20, 2023

[Hands-On] MB&F; Reveals Horological Machine Number 11: Architecture

A new Horological Machine was released this week in Dubai, marking the 11th numbered edition to the series. The last HM was released in 2020, making this the longest gap between new Machines since Max Busser launched the brand with HM1 in 2007. The new HM11 is simply called Architect, a nod to the inspiration for the unconventional design, which was a particular form of mid-century habitat architecture. Like the Machines that came before it, the 11 is a conceptual wonder, with no shortage of fully bespoke elements that coalesse into something otherworldly on the wrist. What it lacks in practicality, it more than makes up for in pure creativity that pushes horological boundaries in the same way the very first one did.  I’ll start off by saying that this isn’t a watch that’s easy to judge by conventional standards; none of the Horological Machines are. And that’s kind of the point. That said, they all present a surprising level of nuance and yes, even ergonomic practicality. The F, or Friends part of MB&F;, aren’t restricted to the usual bounds of mass produced timepieces, but rather work toward the shared goal of expressing an idea and design concept provided by the MB, or Max Busser part of the equation. The end result in the case of the HM11 is a watch modeled after a habitat of another time, or even another world. It tells a story, and offers a landscape of discoveries within its 42mm by 22mm frame. There is a case here, but it defies simple explanation. A flyi...

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TWO FUTURE G-SHOCK ICONS: THE 40TH ANNIVERSARY FULL CARBON 5000 Worn & Wound
Casio Engineer Kikuo Ibe’s vision Nov 15, 2023

TWO FUTURE G-SHOCK ICONS: THE 40TH ANNIVERSARY FULL CARBON 5000

Anniversaries in the watch world are kind of a big deal. Maybe even too big, according to some, but there’s something to be said about a design and model that has not only stood the test of time but has also come to define its entire genre within the industry. G-Shock and its iconic DW-5000 series watch has done exactly that. It’s incredible considering that 40 years have gone by since Casio Engineer Kikuo Ibe’s vision became a reality. Story has it that Ibe began to conceptualize what a truly shock-resistant watch could be when his own mechanical watch fell and shattered on the ground after a collision with a fellow pedestrian. In the early 1980s, a specialized team at Casio, nicknamed “Team Tough”, began to test and develop prototypes. During this time, Ibe famously found inspiration from a rubber ball on a playground. Eventually engineers incorporated this rubber core idea into the very first G-Shock, model DW-5000C, in 1983. Four decades of innovation and iteration later, Casio is proud to present the culmination of the latest and greatest in technology, material science, and coloration: The 40th Anniversary Full Carbon 5000 Limited Edition. Anniversaries in the watch world are kind of a big deal. Maybe even too big, according to some, but there’s something to be said about a design and model that has not only stood the test of time but has also come to define its entire genre within the industry. G-Shock and its iconic DW-5000 series watch has done exactly...

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IWC Introduces New Racing Inspired Performance Chronographs in their Pilot Collection Worn & Wound
IWC Introduces New Racing Inspired Nov 13, 2023

IWC Introduces New Racing Inspired Performance Chronographs in their Pilot Collection

When we think of IWC chronographs, their series of Pilot’s Watch Chronographs are probably what comes immediately to our minds. There is an absolutely dizzying selection of chronographs across the Pilot collection, and the references go back years. Today, IWC unveils what they are referring to as “Performance Chronographs” that are technically (and somewhat weirdly, I have to say) still part of the Pilot lineup, but have a more motorsport forward focus. The new chronos seen here follow watches released in the past as part of their partnership with the Mercedes-AMG Petronas Formula One Team, but have some aesthetic and design tweaks that make them feel a bit more road ready. While the AMG Petronas Pilot’s Watch Chronograph was basically a new colorway in a titanium case, the Performance Chronographs see additional updates to the dial that distinguish it from other watches in IWC’s Pilot space, which begs the question: why call these “Pilot” watches at all?  What we have here are two new references, the Pilot’s Watch Performance Chronograph 41 AMG, and the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One Team. Both are built on IWC’s popular 41mm Pilot’s Watch Chronograph case, with the former in titanium, and the latter the brand’s proprietary Ceratanium alloy. On the surface, the broad strokes here are familiar, but when you get into the granular details, some new features emerge. Most notably, these dials have a glossy fi...

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The new Hublot MP-15 Takashi Murakami Tourbillon Sapphire brings the manufacture’s first central flying tourbillon to market Time+Tide
Hublot MP-15 Takashi Murakami Tourbillon Nov 10, 2023

The new Hublot MP-15 Takashi Murakami Tourbillon Sapphire brings the manufacture’s first central flying tourbillon to market

Hublot introduces the brand's first-ever series-production central tourbillon in classic Takashi Murakami style.The post The new Hublot MP-15 Takashi Murakami Tourbillon Sapphire brings the manufacture’s first central flying tourbillon to market appeared first on Time+Tide Watches.

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Nomos Issues the Classic Tangente in a Limited Gold Version Worn & Wound
Nomos Issues Nov 9, 2023

Nomos Issues the Classic Tangente in a Limited Gold Version

In their ongoing “175 Years Watchmaking Glashütte” series, Nomos has finally unveiled a watch that we’re frankly surprised has never existed before, but makes perfect sense right now. The Tangente Rose Gold Neomatik is a precious metal limited edition version of what is indisputably the brand’s most iconic design. In any kind of celebratory context, you’d expect the Tangente to play a lead role, and now, after limited versions of the Orion and Ludwig, the Tangente gets its own luxurious turn.  The 175 Years campaign has actually been ongoing since 2020, when a trio of stainless steel Lambdas were introduced. That release was notable because the Lambda had always been available only in solid gold, so a steel version was of particular interest to Nomos collectors who prize the brand’s watches for their great value. This release, in a way, is the inverse of the Lambda limited editions, with a model that is very much associated with stainless steel being introduced in gold. It makes a lot of sense for the Tangente, often cited as the most directly Bauhaus inspired watch in the Nomos catalog, to get this kind of treatment. In steel the straight lugs matched with the circular case appear almost severe, but the whole package has a warmer and more inviting sensibility in rose gold. It still looks delicate and impossibly precise, now just with a notably more luxe feel.  The dial for this version is inspired by early watches made in Glashütte, and beyond tying this r...

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Obituary: Jörg Bucherer, the King of European Watch Retail SJX Watches
Rolex Nov 8, 2023

Obituary: Jörg Bucherer, the King of European Watch Retail

Jörg G. Bucherer, the third generation to run the Bucherer retail chain, passed away on Monday evening at age 87. The news was first reported by Swiss newspapers including Le Temps. His death comes less than three months after agreeing to sell his family business to Rolex in a multi-billion franc move that shocked the entire industry, but secured the future of the company. He led an extraordinary life, being one of the last remaining people to have worked directly with Hans Wilsdorf, the founder of Rolex, and building a reputation as a man about town. Known for his fast cars and beautiful women in his youth, he was always extremely closely guarded when it came to media appearances. Bucherer took over the business in 1977, and had been at the centre of the industry ever since. Having navigated many turbulent periods in matchmaking, he not only kept the Lucerne-based retailer afloat, but steered it to the very top, with the business now counting over 100 points of sale across Europe and America, making it the biggest seller of Rolex watches anywhere. The historic Bucherer store in Lucerne. Image – Bucherer When Bucherer took the reins from his father, the industry was in turmoil in the aftermath of the Quartz Crisis. That didn’t stop him as he expanded the company from its Swiss base into new territories such as Austria and Germany in 1980s. He would go on to acquire other retailers as he pursued expansion, including Kurz Group in 1989 and Swiss Lion in 2001. The real b...

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Opinion: Selling Points that Don’t Sell Me Part III – What We Value in Watches Worn & Wound
Nov 6, 2023

Opinion: Selling Points that Don’t Sell Me Part III – What We Value in Watches

In previous installments of “Selling Points,” contributor Nathan Schultz has examined the features of a watch that supposedly add value but aren’t necessarily needed, and watch related “deal breakers” that are widely expected in higher priced watches, but have little appeal to value conscious collectors. Here, in the third volume of the series, we open the topic up the wider roster of Worn & Wound contributors by asking what seems like a simple question: What do you value in a watch? Nathan Schultz Years ago, someone in a forum posed the following question: what do you look for in a watch? It’s a simple question, and my answer was equally straightforward. I quickly chimed in that I sought out the best spec per dollar ratio. Afterall, that was how I approached my entire life. I wanted the most reliable car for a reasonable monthly payment and the tastiest pizza on a Friday night without breaking the bank. It only made sense I would apply the same formula to watch collecting. Other responses did not share the same frugal sentiment. They focused on things like provenance and design- things I could have cared less about at the time. Looking back at that time when a sub $300 NH35 powered diver was all I needed, my simplified answer represented a preliminary phase in my horological journey. Since then, my opinions (some unpopular, if you have read the first two articles in this series) have become more complex. I still appreciate watches that offer capable specs for ...

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